K-Design produces Ethiopian Weaving and Embroidery at its best. Established 50 years ago, it employs 50 weavers. This employment is very important to the 50 families it brings income to. Rahel Zewede runs the family owned business. Besides the three stores she operates, she is the exclusive supplier for scarves at the Duty Free Shop at the airport.
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K design Addis Ethiopia: Ethiopian Weaving and Embroidery
2. The word Weaving in Amharic (Ethiopian main
language) is synonymous with the word Wisdom.
Artisans and craftsmen at K Design produce classical
Ethiopia weaving and embroidery at its best.
A family- owned business, K Design was established
more than 50 years ago by the late Mrs. Kidist Haile
(hence the name K Design). Since the early 1950s, K-
Design has grown to a midsized industry.
K-Designs primary focus has been on accessories and
custom-tailored womens clothes made in line with
Ethiopian and European styles.
This aterlier has secured wide recognition through its
distinctive products and five decades of service,
preserving the family heritage K-Design is owned to day
by Rahel Zewde, daughter of Mrs. Kidist
http://www.kdesigneth.com/
5. Three Locations:
. original shop
one more convenient for white people
close to the UN headquarters
one near African Union
Two shops are private, one is
government owned
Client come:
word of mouth
Pride in tradition
Brand Name
6. Sew In Label with email contact. K Design will
bring the web site.
http://www.kdesigneth.com/
7. 50 Weavers, Two Locations, Third Group Government
Supported
100% Cotton material
Always give them something to do every week
Illiterate, they use the phone.
The telephone works without electricity, Electricity is a big
problem
Works out her own pricing:
manpower
quality control
hand work
+30%
+tax=Price (Profit)
Reasonable Price, Sell More