Kapanlagi Key
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The document proposes a transformation and synergy between KapanLagi.com and Telkom to create Indonesia's number one online portal. Currently KapanLagi focuses on entertainment but also has sections for sports, classifieds, and communities. The document outlines how partnering with Telkom could help KapanLagi aggregate top media content from TV stations, music labels, and news sources to expand beyond entertainment. This would allow KapanLagi to leverage Telkom's assets like email, search, mobile, and broadband to become a leading portal through content aggregation, new revenue streams, and accelerated growth.
Kapanlagi Key
- 1. KapanLagi.com 2010 a transformation & a proposal by Steve Christian KapanLagi.com CTO & Founder image (c) ~iustyn, deviantart
- 2. What we have 3.5% Woman 遺鉛温壊壊庄鍖e糸 20% Community 4.2% Entertainment Lifestyle 51% Music 1.0% 8.5% Bola 4.5% Game 7.3% image (c) ~iustyn, deviantart
- 3. 2010
- 7. Our Positioning image (c) ~iustyn, deviantart
- 8. We are #1 Entertainment site IN TERMS OF UNIQUE USERS Kompas Okezone KapanLagi.com* DetikHot* Vivanews *Based on Comscore Asia Paci鍖c, First Quarter 2009 Marketplace, Bola, Game, Woman, etc are excluded image (c) ~iustyn, deviantart
- 9. We are #1 Entertainment site IN TERMS OF SEARCH ENGINE LISTING Kompas* Vivanews* 790.000+ pages 360.000+ pages KapanLagi.com* 1.500.000+ pages Okezone* 1.000.000+ pages DetikHot 50.000+ pages *All pages, not only entertainment. Based on Google keywords: site:kapanlagi.com, site: detikhot.com.. (Feb 2010) image (c) ~iustyn, deviantart
- 10. We are #1 Entertainment site IN TERMS OF BRAND AWARENESS KapanLagi.com DetikHot *Based on Yahoo Internal Surveys image (c) ~iustyn, deviantart
- 11. Whats Next? image (c) ~iustyn, deviantart
- 12. image (c) ~dadoubler deviantart
- 13. How big is Bola.net? IN TERMS OF OUR ENTIRE PAGEVIEWS Entertainment 51% 6 years Bola 4.5% 6 months image (c) ~dadoubler deviantart
- 14. How big will it be? A PROJECTION Bola Entertainment A projected comparison based on DetikHot and DetikSport image (c) ~dadoubler deviantart
- 15. 遺鉛温壊壊庄鍖e糸 image (c) unknown
- 16. How big is our 遺鉛温壊壊庄鍖e糸? IN TERMS OF OUR ENTIRE PAGEVIEWS 20% 遺鉛温壊壊庄鍖e糸 18 months About our class鍖ed: Entertainment - Focused in Cars - Partnering with dealers in 8 51% 6 years cities - Over 5.000 cars listed - Second biggest after KasKus - Will soon launch Property ad image (c) unknown
- 17. How big will it be? A PROJECTION Facts: Craiglist is the biggest classi鍖ed site in the world. Ranked #10 in the US Compare to CNN, #16 遺鉛温壊壊庄鍖e糸 We dont have a serious player in classi鍖ed market except KasKus which is also known as a forum/community site Some start-ups include: Rumah123, Mobil123 Entertainment image (c) unknown
- 18. How long? image (c) ~iustyn, deviantart
- 19. 2003-2009 How long will it take? 2008-2013 A PROJECTION 2009-2012 5 years 3 years 6 years Based on our internal projection, calculated Be not afraid of growing slowly, be afraid only of standing still. from growth month to month and comparing Chinese Proverbs past experiences with the entertainment channel image(c) Road To Oblivion - Robert Mekis
- 20. a mini portal KapanLagi.com as a mini portal with: - Entertainment - Sport (Bola) - 遺鉛温壊壊庄鍖e糸 2013completed* our plan is *Assuming nothing happens in 2012 image(c) Road To Oblivion - Robert Mekis
- 21. Whats a portal? image (c) mehmetyasa, deviantart
- 22. a portal - a simpli鍖ed de鍖nition Yahoo! Google Facebook a wannabe Chinas Baidu* Chinas QQ* Indias Rediff* Brazils Universo* *Country Winners excel in Local Content. image (c) mehmetyasa, deviantart
- 23. a portal consists of Email Yahoo! Search Google News Facebook 遺鉛温壊壊庄鍖e糸 Chinas Baidu Chinas QQ News plays important role, especially in 鍖ghting foreign Indias Rediff dominance like in China, Brazil and India Brazils Universo image (c) mehmetyasa, deviantart
- 24. what news? Politics Economy News Sports Entertainment Yahoo is building its way to be the number one portal in our beloved country, Indonesia. image (c) mehmetyasa, deviantart
- 25. Now.. back to KapanLagi.com image (c) ~iustyn, deviantart
- 26. what do we need? image (c) ~iustyn, deviantart
- 27. a national power to back us up image (c) ~iustyn, deviantart
- 28. to be the mega portal of Indonesia image (c) Piston Broke
- 29. We need a synergy | We need Telkom image (c) ~hdwphotography deviantart
- 30. Why a synergy? A MEGA PORTAL a mini portal image (c) ~hdwphotography deviantart
- 31. How Telkom could help? Email Plasa.com an international partnership Search (Google) News KapanLagi++ 遺鉛温壊壊庄鍖e糸 Infomedia image (c) ~hdwphotography deviantart
- 32. How Telkom could help? Politics Economy News Sports Entertainment YesTV + Telkom Vision + Speedy + Telkomsel + Music Label* * Content Aggregation image (c) ~hdwphotography deviantart
- 33. How Telkom could help? Politics Economy News Sports Entertainment Telkom would enable us to AGGREGATION aggregate the country top media Theres no online giant contents : RCTI, Indosiar, SCTV, stand-alone media Kompas, Jawa Pos, Tempo, etc company* * Some examples: CNN.com is a subsidiary of CNN Network BBC.co.uk = BBC Network image (c) ~hdwphotography deviantart
- 34. the power of content aggregation image (c) ~andry101 deviantart
- 35. What content aggregation could do? Music Labels Telkom will empower TV Stations them to license their content globally Small Businesses image (c) ~andry101 deviantart
- 36. Case Studies HOW CONTENT COMPANY DEAL WITH THE INTERNET GIANTS Universal vs Imeem (now MySpace/News CBS vs Google Corp) You Tube 2007 Google YouTube + Indian Google YouTube Premier League + Disney While our contents (TV & Music Clips) freely available on YouTube or MySpace Imeem. And no one has the power to cut a deal image (c) ~andry101 deviantart
- 37. TERRA | TELEFONICA BEFORE LYCOS Terra, founded and owned by Telefonica, was a major portal player for spanish-speaking countries, expanded its network from Spain to Latin America, aggregating everything from news content to music.
- 38. TERRA | TELEFONICA BEFORE LYCOS INVERTIA 鍖nance portal EDUCATERRA education portal UNO-E TERRA internet banking RUMBO travel portal ATREA real estate portal AZELER car classi鍖ed MAPTEL online map It went beyond news/content portal to niches with strong individual brands. The company went south after ambitious Lycos takeover to enter US Market for over US$12 B in shares swap.
- 39. Myriad of possibilities KAPANLAGI + TELKOMSEL APPLE ITUNES + MUSIC LABELS KAPANLAGI + TELKOM GOOGLE YOUTUBE + TV KAPANLAGI + TELKOMSEL MYSPACE IMEEM + (NEWS CORP) MUSIC LABELS image (c) ~andry101 deviantart
- 40. Massive potentials KAPANLAGI + TELKOM = ACCELARATED GROWTH image (c) ~hdwphotography deviantart
- 41. Massive potentials KAPANLAGI + TELKOM = NEW REVENUE STREAMS image (c) ~hdwphotography deviantart
- 42. Massive potentials KAPANLAGI + TELKOM = #1 PORTAL image (c) ~hdwphotography deviantart
- 43. Massive potentials TELKOMSEL will have a news portal mobile portal. (mobile advertising market) classi鍖ed email/comm streaming music KAPANLAGI + TELKOM streaming movie community TELKOM SPEEDY will have an online destination mobile portal (advertising revenues + less international bandwidth) city guide/map TELKOM VISION will have more branded content e-music store (attract new subscribers) image (c) ~hdwphotography deviantart