Karmatech Social Media Presentation
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This document summarizes digital and social media trends in India in 2014. It reports that India had 200 million internet users at the time, with the most popular social media platforms being Facebook (100 million users), YouTube (80 million), Twitter (61 million), and Google+ (22 million). It then outlines best practices for brands to engage, monitor, grow, and measure their performance on social media. It includes two case studies, one where the paint brand Dulux promoted their #SpreadTheColors campaign around the Holi festival, gaining over 75k Facebook likes. The other case study was a competition Lava Mobile ran on a microsite for fans to win tickets to an award show.
Karmatech Social Media Presentation
- 3. How many Indians online We are 200 million strong in terms of internet users in India
- 5. Number of Users on Social media platform Facebook 100 million YouTube 80 million Twitter 61 million Google+ - 22 million LinkedIn 21 million Instagram 4 million Pinterest 3 million
- 7. How We manage brands on Social ENGAGE MONITOR GROW MEASURE
- 8. ENGAGE Engage with new and existing customers across multiple platforms (FB, Twitter, Blogs) Analyze data across multiple social profiles and channels Measure the success of every piece of content shared Monitor and respond to whats being said about the brand
- 9. MONITOR Monitor comments and mentions Monitor reviews on blogger sites Impress customers with superb customer support and quick response time
- 10. GROW Generate new leads and opportunity Build profitable relationships with prospects and customers
- 11. MEASURE Share report on Weekly/Monthly basis Measure traffic on website as a result of social media efforts
- 13. Opportunity Dulux is related with colors, best time to promote the brand was around Holi. Dulux had around 30K users on Facebook and 250 followers on Twitter. Challenge was to promote the brand on social media.
- 14. Our Strategy Right Content (Spread the colors with Dulux) Right Time (HoIi) Right Place (Social Media Channels)
- 15. #SpreadTheColors A 7 day social media activation around Holi
- 16. Campaign Overview We conceptualized and created a microsite Spreadthecolors.com Three Avatars were created, user Login through Facebook as user login, wall post is sent to users wall User is then asked to select Avatar This avatar then jumps to the user facebook profile and colors profile, this video is gets saved simultaneously Video is downloadable and shared
- 19. Campaign Promotion on Wall post goes as soon as user sign up Cover picture as per the theme was changed everyday Contest #SpreadTheColors was carried Over 1500 people participated in the contest Facebook likes got increased to 75K 750 people shared the videos
- 21. Campaign Promotion on Hashtag #SpreadTheColors was promoted Hashtag trended in India on 3rd day and 5th day of the campaign No. of followers got increased from 250 to 1500 Daily 5 winners got selected and were gratified with vouchers Users tweeted and posted the snapshot of the video they created Our posts got 150 retweet in 2min
- 23. Hunt for the Smartist Case Study
- 24. Lava Mobile wanted to create buzz around their sponsorship on IIFA we created a microsite on which user needs to login through Facebook and submit their video, images and reasons on why they should get free ticket to IIFA .
- 25. Conclusion - 1000 users submitted their image - 550 users uploaded their video - Over 2000 likes increased on Lava Facebook page - Over 380 users talked about it on twitter
- 26. Thank You