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KEEP CALM AND CARRY ON

@emigal | www.emigal.com

A startup is a bit like Poland during WW2
(but without the support of Britain & France)


Everything that can go wrong, will.
NO, REALLY. IT WILL.


Three things that will give you ULCER



THE PRODUCT
WILL SUCK
(one way or
another)



THE PRODUCT RAISING MONEY
WILL SUCK WILL HURT
(one way or (like, quite
another) literally)



THE PRODUCT RAISING MONEY YOUR ESTIMATES
WILL SUCK WILL HURT WILL BE WRONG
(one way or (like, quite (all of them,
another) literally) without doubt)


Why I’m here today

Over the past six years,
I’ve founded, invested or been involved with:

For the past two years, I’ve been living in London
(and I’ve learnt a lot from that).


So, let’s talk about the product



The Product is
Awesome
(but nobody
uses it)



The Product is
Awesome
(but nobody
uses it)
Wait.



The Product is
Awesome
(but nobody
uses it)
Wait. Iterate.


move
quickly


The Product is Everyone wants
Awesome the product
(but nobody (but the product
uses it) sucks)



The Product is Everyone wants
Awesome the product
(but nobody (but the product
Improve
uses it) sucks)
it as fast
as you
can.



The Product is Everyone wants Your product sucks
Awesome the product and nobody uses it
(but nobody (but the product (well, not much more
uses it) sucks) to say here)


Fundraising will be painful



INVESTORS
HAVE NO CLUE
(about pretty much
anything)



INVESTORS IT’S ALL ABOUT
HAVE NO CLUE THE MONEY
(about pretty much (although they claim
anything) it ain’t)



INVESTORS IT’S ALL ABOUT IT WILL TAKE LONGER
HAVE NO CLUE THE MONEY THAN YOU EXPECT
(about pretty much (although they claim (as in, WAY longer)
anything) it ain’t)


Investors have no clue
(ok, maybe 2% of them do)



I’VE MET ABOUT
100 INVESTORS
(Just a handful get
what we do at
Brainient)



I’VE MET ABOUT THEY SPREAD
100 INVESTORS THEMSELVES TOO
(Just a handful get THIN
what we do at (I am yet to see an
Brainient) investor that only
meets startups they
understand)



I’VE MET ABOUT THEY SPREAD ENTREPRENEURS
100 INVESTORS THEMSELVES TOO ARE USUALLY
(Just a handful get THIN MUCH SMARTER
what we do at (I am yet to see an (No, really)
Brainient) investor that only
meets startups they
understand)


It’s all about the money
(and who can blame them?)

“Listen! We’re not just doing this for the money! We’re
doing this for a SHITLOAD of money!”
Lone Starr (Bill Pullman)


Again. Everything that can go wrong, will.
(especially when you’re raising money)


ALL your estimates will be WRONG
(well, mine were)


(well, mine were)

PRODUCT
(will take two times
longer - if you’re
lucky)


(well, mine were)

PRODUCT RAISING MONEY
(will take two times (will take three
longer - if you’re times longer. Unless
lucky) you’re dating a VC)


(well, mine were)

PRODUCT RAISING MONEY MAKING MONEY
(will take two times (will take three (slash that Budget of
longer - if you’re times longer. Unless yours in two. That’s
lucky) you’re dating a VC) more like it)


You WILL have near death experiences.
Quite a few of them, actually.
(a short story on what you should expect)


If Poland made it, so can we.
(I sure hope there are no Polish people in the room)


�ݺ�ߣ

Keep Calm and Carry On

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