Key conventions
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The key conventions for music videos depend on the genre of the song. Fast paced rock songs use quick shots while slow R&B songs use longer shots. It is essential that the artist appears in the video to introduce them, even if just for a few seconds. Perfect lip syncing is also vital so the video does not look out of place. Having a storyline can help the artist relate to their audience and gain a wider following. Costumes should be used to create different scenes within the video.
Key conventions
- 1. Key conventions for music video
- 2. Genre • The key conventions depend on the genre of a song. For example in a rock song the music will need to be fast paced with quick shots. However for an R&B song, the music video may be slow paced with longer shots.
- 3. Artist performance • In every music video it is key that the artist is in it, in order to introduce the artist or to gain awareness. However short or long their part is in the song it is vital. For example in a recent music video by Ed Sheeran, he became known by only showing himself for several seconds during the whole music video.
- 4. Lip syncing • This is a vital key convention in a music video. Without perfect lip syncing the music video would look out of place. • To make sure that the lip syncing matches with the song, it is essentially a director take several shots of the artist or actor in action.
- 5. Storyline • It is good when there is a meaning behind a music video, so that the artist can relate to his/hers audience, and also gain a wider audience.
- 6. Costumes • To get a good mise-en-scene it is key for the actors in a music video to have different costumes on for different scenes.