Know your ESP
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This document compares the key features of local email service providers, international providers for small businesses, international providers for medium and large businesses, and Kenscio. It finds that Kenscio outperforms the other providers in areas like infrastructure, IP management capabilities, deliverability and reputation management support, security, data seal accreditation, strategy and consulting support, integration capabilities, control over sends, administration, social media integration, deliverability monitoring, conversion tracking, customer support, account management, knowledge sharing, behavior tracking, targeting capabilities, and web analytics integration.
Know your ESP
- 1. Know Your Email Service Provider (ESP)
- 2. ESP Comparison Features Local Providers International Providers International Kenscio for small businesses Providers for Medium & Large Businesses Infrastructure Shared Shared Dedicated Dedicated IP Address Inconsistent set of Somewhat consistent Set of standard IP Set of consistent IP cold IP addresses set of IP addresses, addresses with addresses with with no reputation with a moderately positive reputation best possible positive sender reputation reputation IP Not available Not available Standard Extremely flexible Management Configuration configuration capabilities Deliverability / No ISP relations or Some level of ISP Good ISP relations Good ISP relations Reputation support relations but no but no support and complete Management support Strategy & support Security Not Secured Somewhat Secured Secured, with no Secured with external Audit regular external auditing DMA Data Seal No No No Yes accreditation
- 3. ESP Comparison Features Local Providers International Providers International Kenscio for SB Providers for MB & LB Strategy & None Generic news letters Generic Tailor-made Consulting newsletters / solutions articles Integration None None Basic Tailor-made Capabilities Controlled Not Possible Not Possible Possible for some Possible Send out and Process Administration Social None None Elementary Full integration Integration capabilities HTML Spam Not Available Available Available Available with score check support for rectification Deliverability Not Available Elementary Elementary Daily monitory Monitoring with periodic performance reports
- 4. ESP Comparison Features Local Providers International Providers International Kenscio for SB Providers for MB & LB Conversion / Not Possible Not Possible Simple tracking Multi-level tracking ROI tracking capabilities capabilities Support Online / Phone Online/ phone Online Online / phone / on-site with clearly defined Escalation Matrix & SLA Account None None Basic Dedicated Management Knowledge & None Elementary Elementary Scheduled reports, Best Practices competitive Sharing intelligence, and complete access to all resources Behavior Not possible Not possible Possible Possible tracking Behavior based Not possible Not possible Basic targeting Full targeting targeting capabilities capabilities Integration Not Possible Not Possible Somewhat Possible Full integration with Web capabilities Analytics
- 5. ESP Comparison Features Local Providers International Providers International Kenscio for SB Providers for MB & LB Conversion / Not Possible Not Possible Simple tracking Multi-level tracking ROI tracking capabilities capabilities Support Online / Phone Online/ phone Online Online / phone / on-site with clearly defined Escalation Matrix & SLA Account None None Basic Dedicated Management Knowledge & None Elementary Elementary Scheduled reports, Best Practices competitive Sharing intelligence, and complete access to all resources Behavior Not possible Not possible Possible Possible tracking Behavior based Not possible Not possible Basic targeting Full targeting targeting capabilities capabilities Integration Not Possible Not Possible Somewhat Possible Full integration with Web capabilities Analytics