La salle 4 12-11 presentation - athletics
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NeuLion is the world's largest broadcaster of sports and international content over the internet, streaming over 25,000 live sporting events per year. It provides a single fan profile for accessing content across devices. NeuLion focuses on bringing rich video content to partners' websites and generating revenue through pre-roll video ads. It also helps partners extend their brands through content syndication and custom marketing plans to increase fan engagement and revenue. NeuLion provides dedicated support teams to help partners grow their business and digital presence.
La salle 4 12-11 presentation - athletics
- 1. Experience is the DifferencePresentation for:4/12/2011
- 3. Who is NeuLion?World’s largest broadcaster of sports and international content over the Internet170+Division I Partners25,000+Live sporting events streamed per year
- 7. Control Over Your Brand
- 8. Focus on Rich Content - VideoNeuLion brings the power of video to your front pageNeuLion ad sales generate dollars for pre-roll video adsTransform headlines into engaging interactive contentAll partners, large and small, seeing the tremendous advantages of video
- 9. More Than a Video Player
- 10. Extend Video, Extend Your BrandSyndication of athletic department content to external sites (fan sites, blogs, local newspaper / TV sites).
- 11. Affiliate Manager is a dedicated resource = makes it turnkey for you & affiliates
- 12. GROW THE SPIDER BRAND!
- 13. INCREASE FAN ENGAGEMENT!Your Brand, Wherever Your Fans Roam
- 14. Helping You Grow Your BusinessEnhanced Marketing…
- 15. Helping You Grow Your BusinessEquals Unrivaled SupportVP of Digital Marketing team is from MLB.
- 16. Dedicated to collegiate space
- 17. Customize marketing plan to fit your goals and objectives…and increase REVENUEInternal SupportMKTG + TECHNICALTeams
- 18. Proof Digital Marketing team created a digital program to sell Mississippi State Bowl tickets
- 19. Peelback was placed directly on Mississippi’s homepage for direct access to sales page$20,000Program generatedticket sales for 2011 Gator Bowl.
- 20. ProofAppalachian State 1 FAN Case Study400%168%10x48%Increase in video hours watchedIncrease in Ad Sales revenuesIncrease in Event RegistrationsIncrease in Subscription Revenue
- 21. Experience IS the Difference
- 22. Experience IS the Difference
- 23. Experience IS the Difference
- 24. The World is ChangingThere is a fundamental shift in the way people watch and consume entertainmentWhat we want: Freedom of choice
- 25. Huge variety of content
- 26. Delivered when, where, and how they want it
- 27. Live, prerecorded, on-demand, interactive etc.
- 28. TV on the Web… and Web on the TV
- 29. Video on handheld devices
- 30. Text and messaging on everything
- 31. Customized content and context preferencesThe World is ChangingData: Pew Internet Research, 2010
- 32. The World is ChangingPlatforms have converged onlineData: Pew Internet Research, 2010