La salle 4 12-11 presentation - athletics

Apr 12, 20110 likes227 views

NeuLion is the world's largest broadcaster of sports and international content over the internet, streaming over 25,000 live sporting events per year. It provides a single fan profile for accessing content across devices. NeuLion focuses on bringing rich video content to partners' websites and generating revenue through pre-roll video ads. It also helps partners extend their brands through content syndication and custom marketing plans to increase fan engagement and revenue. NeuLion provides dedicated support teams to help partners grow their business and digital presence.

Experience is the DifferencePresentation for:4/12/2011

Who is NeuLion?World’s largest broadcaster of sports and international content over the Internet170+Division I Partners25,000+Live sporting events streamed per year

EXPLORERS everywhere…TabletsPCMobileWeb TVGaming Device

Focus on Rich Content - VideoNeuLion brings the power of video to your front pageNeuLion ad sales generate dollars for pre-roll video adsTransform headlines into engaging interactive contentAll partners, large and small, seeing the tremendous advantages of video

Extend Video, Extend Your BrandSyndication of athletic department content to external sites (fan sites, blogs, local newspaper / TV sites).

Affiliate Manager is a dedicated resource = makes it turnkey for you & affiliates

Helping You Grow Your BusinessEnhanced Marketing…

Helping You Grow Your BusinessEquals Unrivaled SupportVP of Digital Marketing team is from MLB.

Customize marketing plan to fit your goals and objectives…and increase REVENUEInternal SupportMKTG + TECHNICALTeams

Proof Digital Marketing team created a digital program to sell Mississippi State Bowl tickets

Peelback was placed directly on Mississippi’s homepage for direct access to sales page$20,000Program generatedticket sales for 2011 Gator Bowl.

ProofAppalachian State 1 FAN Case Study400%168%10x48%Increase in video hours watchedIncrease in Ad Sales revenuesIncrease in Event RegistrationsIncrease in Subscription Revenue

Young & Rubicam is a full-service advertising agency that is consistently ranked among the top three agencies in terms of creative reputation, size, and billings. It operates globally but has a strong Latin American network, including locations in many Latin American and Caribbean countries. The agency focuses on strategic planning, creative work, digital efforts, promotions, and other services. It emphasizes understanding client needs and using creativity to maximize client budgets. Some of its philosophy includes "resisting the usual" and achieving results through idea-driven creative executions rather than relying solely on production.

Neu lion overview 2.1.13gtwillis

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The meeting agenda covered a Major League Business overview, a NeuLion overview, and NeuLion service demonstrations of various sports streaming platforms. The attendees were representatives from Major League Gaming and NeuLion. NeuLion then presented on their digital video management platform and experience delivering live sports content to various consumer devices for top sports leagues and colleges.

MASSIVE MyVideoTalk www.Anita.MyVideoTalkSuccess.comFirst Impressions, MyVideoTalk Studio, Magnum IQ www.MyVideoTalkSuccess.com (Use 199841 for Anita Poole Global Success)

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Power Conference Web VideoMiniMatters

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The document discusses how web video can be used as an effective marketing tool for organizations. It outlines a 4 step process: 1) Develop a marketing strategy with key messages and calls to action, 2) Produce high quality video content, 3) Host and post videos online through various platforms, and 4) Analyze results and refine strategies. An example is provided of a client who saw increased donations and new members after creating a video highlighting the impact of their foundation. The presentation encourages organizations to harness the power of web video across different business functions such as fundraising, recruiting, and promoting events.

Baseball Case PresentationIzabella ANDERSSON, MBA

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Major League Baseball has successfully gone digital through its digital arm Baseball Advanced Media (BAM). BAM operates the official websites for each MLB team and through partnerships provides live games, highlights and other content on mobile apps and platforms. It generates over $440 million annually through various digital revenue streams. By being early technology adopters and providing valuable online content, BAM has helped make MLB a leader in digital media while distributing revenue across teams to promote competitive balance.

Advertising in a Fragmented Media Universegreg-osborne

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This document discusses how businesses can maintain their brand identity across fragmented media by understanding consumer behavior and utilizing a multi-platform advertising approach. It notes that consumers spend most of their time with television and online media, and outlines the typical consumer purchase funnel from awareness to post-purchase. The document advocates creating consistent branding messages across TV, online, social media and more to reach consumers throughout the purchasing process. It provides an example of how Comcast Spotlight can help advertisers achieve this through targeted video, online, email and social media advertising solutions.

Opportunities in Digital Video and Social Media: Reach and engage your audien...Adknowledge

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www.MyVideoTalkSuccess.com Video Game Changer Network Marketing Industry Fir...First Impressions, MyVideoTalk Studio, Magnum IQ www.MyVideoTalkSuccess.com (Use 199841 for Anita Poole Global Success)

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Getting YOU Heard: My Video Talkaudreywiggins

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The document describes a company called Team Effort International that provides state-of-the-art technology products and services. It offers an online video communication and marketing suite called MyVideoTalk Studio that allows users to conduct live video broadcasts, web meetings, and send video emails. The opportunity provides a hybrid compensation plan that rewards both upfront profits and long-term residual income from sales in one's downline network.

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Learn about a Live WebShow Video Channel and Video emailBusiness Growth Coach

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My Video Broadcaster and Live v Webshow is the biggest and most powerful Live Webshow broadcast ever released. It allows you to run live video presentations and meetings with many great features. All video broadcasts can be custom branded using your own personal logo, banner, and brand color. You can: Create live interactive TV quality broadcast ability in High Def. Record content and archive it for later use. Upload images and incorporate them easily into your broadcast presentation. Also, link directly from My Video Channel for live broadcasting. Imagine being able to broadcast live stream to anyone in the world inside a virtual room full of people interacting with one another. You are using the newest, most sophisticated green technology on the market today.

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16 (+1) Ways To Use Online VideoPLACE303

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Online video can be used in many ways to drive leads, increase sales, and improve loyalty. The document outlines 16 ways to leverage online video, including using video to build your brand, publicize your story, understand your audience, optimize campaigns, increase search engine visibility, promote products online, leverage monetization opportunities, conduct live webcasts, improve traffic to trade show booths, make sharing easy, demonstrate products, reach mobile users, and present value to make sales. The key is strategically using video throughout the customer lifecycle.

Virtual Fundraising: Building Your Online CommunityBloomerang

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Power Of Video Marketing 2LOCAL VIDEO BUSINESS REVIEWS

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Video marketing can powerfully promote businesses through virtual introductions and increased online presence. It maximizes exposure locally and globally by distributing videos across over a dozen sites and indexing them to appear on the first page of Google searches. As most Americans now watch videos online daily and YouTube is one of the top websites, video is a hot marketing method for years to come. Businesses can drive more website traffic using video notes pages with clickable links.

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Viamedia Advertising SolutionsMarc Elmore

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The document provides information about Viamedia, a company that offers cross-media advertising solutions. It summarizes Viamedia's services, which include audience analysis, campaign creation, digital and TV ad creative development, and placement across platforms like cable TV, OTT, display, video, social media. It also lists their clients in various industries, highlights case studies of successful campaigns, and explains why Viamedia is a trusted partner through their experience, data resources, and independent approach.

About Fresh IDFresh ID

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Power Of Video Marketing LOCAL VIDEO BUSINESS REVIEWS

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Video marketing can powerfully promote a business through three main benefits: 1) It allows branding and marketing 24/7 through a visual message that prospects seeking the business can find. 2) It presents a way for potential customers to virtually meet the business through video distribution across over a dozen sites and platforms, maximizing global exposure and building the customer base. 3) Videos indexed through distribution increase the chances of ranking on the first page of Google searches, analogous to prime real estate visibility.

Ross Faulkner - Future of TV PresentationMediaCom Edinburgh

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Ross Faulkner – Creative Solutions Controller, ITV Ross joined ITV in 2008 as a Creative Solutions Controller. Prior to this Ross has had roles as a Senior Strategists at Naked Communications, an Insight Manager at Coca Cola Enterprises & a Media Manager at OMD UK. Ross works with media, communications & creative agencies to develop & implement broader creative and multi-platform solutions. Ross will give us an insight into how ITV are bringing big live-viewing events to life on multiple platforms beyond the broadcast.

The New Wave of Marketing TechnologiesMing Chan

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Digiday Publishing Summit Europe: Data Driven EngagementDigiday

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Snack Media is a leading independent sports digital media company that uses data-driven engagement strategies to create connections between brands and fans. The CEO discussed how Snack Media has diversified and grown over the past decade based on insights from user data. Key points included how data on gambling consumption led them to focus on ads-to-subscriptions in that space. Data also showed high fan media and streaming consumption, leading them to develop fan tools and the live streaming platform StreamFOOTBALL. Looking ahead, the CEO discussed opportunities around continued fan media growth, AI, voice/speech, and live streaming based on analyzing usage trends.

Connected enterprise - Our journey into digital internal communicationsDennis Agusi

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VuSay Investor Presentationjvegarra

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This document summarizes Viewsay, an online video platform that allows in-video commenting integrated with social media. It provides concise overviews of the problem, solution, target audiences, strategic view, opportunity, and financial projections. Key points include addressing limited engagement for online videos, providing contextual advertising and moderation tools, targeting end users and businesses, and projecting revenues over $27 million by 2020 with positive earnings by 2019.

Virtual Fan Network OverviewEder Holguin

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Amplify Social is a digital marketing company that has perfected the model of leveraging social, mobile and online display for the purposes of amplifying your brand's presence and reaching a target audience. Our first product is the Virtual Fan Network; a distributed content, lifestyle platform where athletes are the publishers. We provide a single, turnkey solution for managing a digital persona that allows brands to tap into the intimate relationship between an athlete and their loyal, active, passionate fan base.

VFN LoopEder Holguin

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The VFN provides brands the association with athletes in a non-traditional endorsement deal. Just as an advertiser would purchase ad placement within a sports site the advertiser can purchase placement within the athlete's Virtual Fan Card. The Fan Card is a rich, interactive unit that has engaging athlete and brand content for consumer consumption. The Fan Cards are placed within relevant sites as ads to deliver the desired audience that said advertiser is looking to reach. The difference from placing a standard ad and a Fan Card on sites is that the athlete content catches the users eye and delivers higher levels of brand engagement.

TOP Marketing Group - December 2017 Digital Lunch & LearnCamile Turner, M.B.A.

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This document provides information about digital marketing strategies and services from TOPS Digital Marketing Specialists. It discusses the importance of having a responsive website that works across devices and focuses on different content for awareness, consideration and conversion stages of the marketing funnel. It also explains the difference between search engine optimization (SEO) and search engine marketing/pay-per-click (SEM), and promotes TOPS' local roots, transparent approach and customizable dashboard for tracking campaign performance.

Content to conversion - Is Your Content Setting the StageCNW Group

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The document discusses how content marketing can amplify existing media campaigns, increase visibility, and drive engagement. It provides examples of how organizations like Men's Wearhouse have utilized multimedia content, distribution across channels, and ongoing updates to power integrated campaigns that achieved business objectives like increasing donations and impressions. The key takeaways are that the lines between paid, owned, and earned media are blurring; syndication through multiple channels is important for engagement; and facilitating conversation around content is the first step to effective content marketing.

La salle 4 12-11 presentation - athletics

1. Experience is the DifferencePresentation for:4/12/2011

2. Who is NeuLion

3. Who is NeuLion?World’s largest broadcaster of sports and international content over the Internet170+Division I Partners25,000+Live sporting events streamed per year

4. Who is NeuLion?

5. One FAN Profile

6. EXPLORERS everywhere…TabletsPCMobileWeb TVGaming Device

7. Control Over Your Brand

8. Focus on Rich Content - VideoNeuLion brings the power of video to your front pageNeuLion ad sales generate dollars for pre-roll video adsTransform headlines into engaging interactive contentAll partners, large and small, seeing the tremendous advantages of video

9. More Than a Video Player

10. Extend Video, Extend Your BrandSyndication of athletic department content to external sites (fan sites, blogs, local newspaper / TV sites).

11. Affiliate Manager is a dedicated resource = makes it turnkey for you & affiliates

12. GROW THE SPIDER BRAND!

13. INCREASE FAN ENGAGEMENT!Your Brand, Wherever Your Fans Roam

14. Helping You Grow Your BusinessEnhanced Marketing…

15. Helping You Grow Your BusinessEquals Unrivaled SupportVP of Digital Marketing team is from MLB.

16. Dedicated to collegiate space

17. Customize marketing plan to fit your goals and objectives…and increase REVENUEInternal SupportMKTG + TECHNICALTeams

18. Proof Digital Marketing team created a digital program to sell Mississippi State Bowl tickets

19. Peelback was placed directly on Mississippi’s homepage for direct access to sales page$20,000Program generatedticket sales for 2011 Gator Bowl.

20. ProofAppalachian State 1 FAN Case Study400%168%10x48%Increase in video hours watchedIncrease in Ad Sales revenuesIncrease in Event RegistrationsIncrease in Subscription Revenue

21. Experience IS the Difference

22. Experience IS the Difference

23. Experience IS the Difference

24. The World is ChangingThere is a fundamental shift in the way people watch and consume entertainmentWhat we want: Freedom of choice

25. Huge variety of content

26. Delivered when, where, and how they want it

27. Live, prerecorded, on-demand, interactive etc.

28. TV on the Web… and Web on the TV

29. Video on handheld devices

30. Text and messaging on everything

31. Customized content and context preferencesThe World is ChangingData: Pew Internet Research, 2010

32. The World is ChangingPlatforms have converged onlineData: Pew Internet Research, 2010

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La salle 4 12-11 presentation - athletics

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La salle 4 12-11 presentation - athletics