Landing page optimization techniques
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The document discusses key elements of creating effective landing pages that convert visitors into customers. It explains that the cost per acquisition (CPA) depends on the cost per click (CPC) and conversion rate (CR). It then outlines the "C.O.N.V.E.R.T.S." framework - having a clear call to action, offering value, narrow focus, highlighting very important attributes, effective headlines, resolution-savvy layouts, tidy visuals, and showing social proof. The document also recommends using A/B testing tools like Visual Website Optimizer and Optimizely, and references websites for landing page optimization tips. Finally, it notes that heat maps and in-page analytics can provide
Landing page optimization techniques
- 2. Understanding UI & UX @thepriyalparikh
- 3. CPA = CPC/CR CPA =Cost Per Acquisition CPC= Cost Per Click CR =Conversion Rate
- 4. Making Landing Page that C.O.N.V.E.R.T.S. ________________________________________________________________________________________________________________________________________________ C = Clear Call to Action O = Offer N = Narrow Focus V = VIA: Very Important Attributes E = Effective Headline R = Resolution-Savvy Layout T = Tidy Visuals S = Social Proof *Ref from Kissmetrics. @thepriyalparikh
- 5. Clear Call to Action
- 6. Clear Call to Action
- 7. Offer
- 8. Offer
- 9. Narrow Focus
- 10. Narrow Focus
- 15. Making Resolutions Savvy Layout
- 16. Making Resolutions Savvy Layout
- 21. USE A/B Testing @thepriyalparikh
- 22. Famous A/B Testing Tools 1. Visual website optimizer 2. Optimizely 3. Google Experiment in Analytics Reference Websites http://www.unbounce.com http://www.crazyegg.com http://www.kissmetrics.com @thepriyalparikh
- 23. Useful For • Advertising Agencies • Bloggers • Normal Websites • E-commerce Portals • Book Authors (Single Page Websites) • Mobile Apps Download • Affiliate Marketing (Niche Marketing) @thepriyalparikh
- 24. Heat map & In-Page Analytics Reference Websites: • CrazyEgg.com • Google Analytics • mouseflow.com • Clicktale.com @thepriyalparikh
- 25. @thepriyalparikh
- 26. @thepriyalparikh