Let's Chat About Economics - Book Overview
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Let's Chat About Economics connects adults and children through four familiar stories and illustrated graphs. Kids can learn to think economically and apply the lessons to make everyday choices that serve their best interests. Banking professionals promoting financial literacy, teachers supporting or augmenting curriculum, and families connecting in new ways are using the book to empower children's decision making. Children are economists - it's time to chat about it!
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Companies should market to children. this is simply because they are more likely to take advantage than adults are, making the influent on them easy. Children have no logical intellectual skills that enable them to understand and understand the nature or intent they use and harm of the marketing that is directed to them since they become socially engaged at a very young age into paying attention to marketing messages both in and out of school. Unlike adults, children can easily be said to believing in what they see than what they hear and this makes it a more powerful force for companies to market to children as opposed to adults
Secondly marketers as well as advertisers are focusing on the younger demographics and are increasingly targeting teenagers and younger children since they believe that these kids bare a huge control on the kind of decisions their parents have in line with their spending. Marketing also work to threaten children faith in their own abilities as well as capabilities in mastering the several important skills and perceptions when learning in their various schools making them passive learner in need of external assistance to improve on their learning experience. It is for this reason that various companies and business enterprises decide to associate their success to the happiness and well-being of children (Clay, 2014)
Marketing also help in assisting parents educating and enlightening children on ways of equating themselves with the right food choices by providing them with easy to access nutritional information on their products labels both in print and video as well as in social media by providing them the necessary tools to make informed choices. This further entails giving appropriate guidance that would enable them make informed choices in the future when faced with any difficulties. It is also for this reason that children start putting their faith more in marketer that their own parents or relations. This will further help in improving the nutritional environment for youth. This is usually done through the many policy changes those companies normally per take in.
Through the different techniques used by different marketing companies such as celebrities, premiums or even clubs makes it very possible for them to create a big marketing project among children and this further enable sell their products easily to kids.
Even though companies that target children with their product can easily impact negatively on a child attitude. Since some of their products can easily work to determine a childs popularity among their friends which as a result create an increasingly mean spirited behavior leading to a number of them being bullied by others and having them judge themselves more on what they have rather than what they do. This moral interpersonal and intrapersonal conflict works to undermine the children relationship with those close to them within the said society. It is for this reason therefore that ...One hen
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Let's Chat About Economics - Book Overview
- 1. Thank you for joining me to learn more about the books impact and to hear our ideas to expand the economic chat for parents, teachers and children. Michelle Balconi
- 2. The Author Michelle Balconi Michelle is a writer and speaker focused on creating connections between children and adults through economics. A mother of two children, Michelle previously worked in communications for 15 years alongside technology investors introducing first-to-market products.
- 3. The Expert Dr. Arthur Laffer Dr. Laffer, well known for his illustration of the curve bearing his name, is founder and chairman of Laffer Associates, an economic research firm focusing on interconnecting macroeconomic, political and demographic changes. Dr. Laffer was a member of President Reagan's Economic Policy Advisory Board. In addition to writing and speaking about economics, Dr. Laffer enjoys spending as much time as possible with his great grandchild and 11 grandchildren on their family farm.
- 4. The Illustrator Mary Kinsora Mary is a children's book illustrator working in Detroit and Chicago. She is a graduate of the College for Creative Studies, licenses her artwork to consumer businesses and has recently co- founded Snails Tales media company. Mary is particularly interested in stories that are imaginative but help to educate and enrich children.
- 5. The Idea Economics is the study of choices we make to be happy and children do this all day. Our book shows kids ages 6 - 12 how to think economically about themselves and the world around them.
- 6. The Book Familiar Settings Conversation StartersActual Terms Scarcity Supply Demand Wants Needs Savings Diminishing Returns Opportunity Costs Taxes
- 7. The Why You are a unique and scarce resource with tremendous value - make choices that serve you!
- 9. The How Make it a Chat Real-world Connections
- 14. The Outreach Frequently works with children and educators in schools, foster care and community programs teaching economic principles as it aligns with or augments curriculum. Leads presentations for investment professionals and their clients promoting economics as a tool to strengthen decision making as part of customer service, financial literacy and community outreach programs.
- 15. The Schools
- 17. The News Prove Gruber wrong; teach kids economics By Nolan Finley Detroit News Hear It Read It How Kids Can Learn Economics with a Legend By Kimberly Palmer, U.S. News & World Report
- 18. The Impact You are a unique and scarce resource with tremendous value - make choices that serve you!
- 19. Join Us! Start chatting about economics today! For speaking presentations and group order pricing, please email michelle@letschataboutecon.com www.letschataboutecon.com $16.99 hardcover, $12.99 paperback, $6.99 Kindle