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Lead generation formulaforsuccess

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The document discusses the formula for successful lead generation. It states that lead generation equals branding, SEO, social media, traditional marketing, customer service, PR, mobile marketing, and landing page design working together in harmony. It encourages marketers to embrace all elements, foster long-term relationships with consumers through consistency and added value, and implement a lead generation plan through nurturing consumers over time rather than seeking a quick fix.

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Lead Generation: The Formula for Success By Deepak Gupta Product Camp Silicon Valley 4/02/2011
Lead Generation: The Formula for Success Todays Format: Introductions this is a networking event! Brief Overview Group Discussion I want to hear from you And feel free to interrupt at any time Twitter Hashtag - #SVPCAMP #svpcamp
Lead Generation: The Formula for Success To be successful in Lead Generation, a good Marketer has to embrace, align and harmonize all the elements involved. Together, these form the equation: Lead Generation = Branding + SEO + Social Media + Traditional Marketing + Customer Svc + PR + Mobile Marketing + Landing Pages #svpcamp
Lead Generation: The Formula for Success Lets examine each element briefly: Branding SEO Social Media Traditional Marketing Customer Service PR Mobile Marketing Landing Page Design #svpcamp
Lead Generation: The Formula for Success Why is this formula so important for a Marketer? Consumers need to feel consistency with your firm Incubator Nurturing / Relationship Building You need to be a sheep herder Increased length of sales cycles & savvy Consumers Measure and Justify your Marketing ROI Lets use the analogy of dating to explain . . . #svpcamp
Lead Generation: The Formula for Success Why the Quick Fix wont work: Successful Lead Gen is not a one night stand! Are you earning your Consumers respect? Many companies want the quick fix What added value do you offer? Are you fostering long term relationships? Thought leadership #svpcamp
Lead Generation: The Formula for Success So, how does one implement a Lead Generation Plan? I leave it up to you. #svpcamp
Lead Generation: The Formula for Success Additional Questions | Contact Info: Deepak Gupta Founder - Marketing By Deepak Consulting Group; VP Marketing, PR - Help My Resume URL: MarketingByDeepak.com Email: Deepak@MarketingByDeepak.com LinkedIn: LinkedIn.com/in/Deepak5150 Twitter: @dgupta5150 #svpcamp

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Lead generation formulaforsuccess

  • 1. Lead Generation: The Formula for Success By Deepak Gupta Product Camp Silicon Valley 4/02/2011
  • 2. Lead Generation: The Formula for Success Todays Format: Introductions this is a networking event! Brief Overview Group Discussion I want to hear from you And feel free to interrupt at any time Twitter Hashtag - #SVPCAMP #svpcamp
  • 3. Lead Generation: The Formula for Success To be successful in Lead Generation, a good Marketer has to embrace, align and harmonize all the elements involved. Together, these form the equation: Lead Generation = Branding + SEO + Social Media + Traditional Marketing + Customer Svc + PR + Mobile Marketing + Landing Pages #svpcamp
  • 4. Lead Generation: The Formula for Success Lets examine each element briefly: Branding SEO Social Media Traditional Marketing Customer Service PR Mobile Marketing Landing Page Design #svpcamp
  • 5. Lead Generation: The Formula for Success Why is this formula so important for a Marketer? Consumers need to feel consistency with your firm Incubator Nurturing / Relationship Building You need to be a sheep herder Increased length of sales cycles & savvy Consumers Measure and Justify your Marketing ROI Lets use the analogy of dating to explain . . . #svpcamp
  • 6. Lead Generation: The Formula for Success Why the Quick Fix wont work: Successful Lead Gen is not a one night stand! Are you earning your Consumers respect? Many companies want the quick fix What added value do you offer? Are you fostering long term relationships? Thought leadership #svpcamp
  • 7. Lead Generation: The Formula for Success So, how does one implement a Lead Generation Plan? I leave it up to you. #svpcamp
  • 8. Lead Generation: The Formula for Success Additional Questions | Contact Info: Deepak Gupta Founder - Marketing By Deepak Consulting Group; VP Marketing, PR - Help My Resume URL: MarketingByDeepak.com Email: Deepak@MarketingByDeepak.com LinkedIn: LinkedIn.com/in/Deepak5150 Twitter: @dgupta5150 #svpcamp