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Leadership In The 21st Century2

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Margarita Quihuis
Margarita Quihuis

The document discusses the evolution of Latino leadership from Latino 1.0 to Latino 2.0. Latino 1.0 leadership was hierarchical and discouraged new ideas, while Latino 2.0 embraces change, transparency, collaboration and risk-taking. It suggests using social networks, persuasive technology and behavior modeling to help transition to Latino 2.0 leadership by leveraging people's natural tendencies to share on social media and influence each other.

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Latino Leadership 2.0 Margarita Quihuis Persuasive Technology Lab Latino Leadership Summit May 15, 2010
Leadership is defined and shaped by the context and technology of its time
Leadership is not about position, a title, or status. It is about influence 1 1 Michael Hyatt, CEO, Thomas Nelson Publishers
Leadership is about impact
If culture is just the operating system for a society
Do you think its time we had an upgrade?
Latino 1.0 Feudal Patron-Client mindset Compadrazgo Hierarchical Preserves class and status divisions Information hoarding Discourages bottoms up ideas and risk taking Cangrejismo Conformity
Latino 2.0 Embraces change Embraces transparency Celebrates dialogue Employs collaboration Practices sharing Welcomes engagement Builds community Encourages risk taking
How do we leapfrog? Social Networks Psychology of Social Media Persuasive Technology Behavior Framework Evolving Nature of Leadership
Social Networks Matter
油
Did you know your chances of becoming obese increase 57% if your friend is obese 40% if your sibling is obese 37% if your spouse is obese And its not until you get to 4 th degree of separation that the probability drops below 10%
Action Items Think about some of your habits and behaviors and consider their potential impact on others Are you surrounding yourself with people who model your goals, values and aspirations?
People as Sensor Networks
NASA crowdsources Mars Photos
Food for Thought What community challenges lend themselves to crowdsourcing?
80% of Success is Showing Up - Woody Allen
Did you know? 2% of LinkedIn users are Hispanic and 5% are Black, according to a study by Quantcast Corp
Did you know? Recruiters are increasingly using sites like LinkedIn and other social networks to find talent.
Question: Are you showing up?
Usability governs Can They Do It, but Persuasion, Emotion & Trust governs Will They Do it? Persuasive Technology
Persuasive Technology is specifically designed to change what people believe and do
Can we use persuasive technology to create Latino 2.0?
What is Persuasive Tech? Mobile Phones Websites Exercise Equipment Kiosks Chat Bots Software Video Games PDAs Attitude Change Behavior Change Motivation Change in Worldview Compliance Technology Persuasion Captology
Nike+ Uses Data & Feedback to get you to run
Opower Encourages Efficiency with Energy Report Cards
Mint.com Makes Financial Management Fun
Social Media is changing behavior on a mass scale Culture of Sharing Culture of Openness Shifting Definitions of Privacy Expectations of Transparency
What Drives Behavior and How To Design for Behavior Behavior Model
3 elements must converge for a behavior to occur: Motivation + 油Ability + 油Trigger When a behavior does not occur, at least one of those elements is missing. What Causes Behavior Change?
Social Cohesion Motivation Sensation Anticipation
Ability Time Money Physical Effort Brain Cycles Social Deviance Non-Routine Increased Simplicity = Increased Ability
Triggers tell people to Do it now!
Good triggers involve: Useful notification Tailored to you Spur immediate action Motivation & ability exist Triggers
Triggers can lead to a chain of behaviors so... start with the simplest effective behavior... (in startups, this would be minimum viable product)
Design Process for Behavior
Action Item Think of a pressing issue in the community Identify a very specific, measureable target behavior Design an intervention using social or mobile technology Collate the results and get back to me
Social Media is Changing Culture
Social proof: we look to others to know what is right and appropriate behavior Reciprocity: we feel the need to give back Commitment &油consistency: we behave more consistently when we have committed to something Authority:油People will obey perceived figures of authority Liking: we tend to be persuaded by people we like Scarcity: our desire increases when demand is low Built-In Patterns of Influence
Social Media Puts Influence to Work
Social Media is Training us to Share
Social Media is changing the nature of leadership
油
Be Open, Be Transparent, Be Authentic - Charlene Li
What is Social Media Leadership?
It is a motivating energy which mobilizes people powered by value and influence Directing them to new, more powerful possibilities from online social networking efforts Source: Douglas Clegg
Be a Social Media GPS
Leadership in this century will be about the collective ability of the network to share knowledge, collaborate and come together to solve complex problems. Source: Douglas Clegg
Lead people to new ways of communicating, connecting and interacting with people Lead people to powerful new teachings that others have posted, recorded or archived that they never knew were possible through blogs, articles, videos and podcasts Connect with people that you do not know that are looking for direction and solutions. Make an Impact Source: Douglass Clegg
Contact Info: txt: mquihuis 50500 [email_address]

More Related Content

Leadership In The 21st Century2

  • 1. Latino Leadership 2.0 Margarita Quihuis Persuasive Technology Lab Latino Leadership Summit May 15, 2010
  • 2. Leadership is defined and shaped by the context and technology of its time
  • 3. Leadership is not about position, a title, or status. It is about influence 1 1 Michael Hyatt, CEO, Thomas Nelson Publishers
  • 5. If culture is just the operating system for a society
  • 6. Do you think its time we had an upgrade?
  • 7. Latino 1.0 Feudal Patron-Client mindset Compadrazgo Hierarchical Preserves class and status divisions Information hoarding Discourages bottoms up ideas and risk taking Cangrejismo Conformity
  • 8. Latino 2.0 Embraces change Embraces transparency Celebrates dialogue Employs collaboration Practices sharing Welcomes engagement Builds community Encourages risk taking
  • 9. How do we leapfrog? Social Networks Psychology of Social Media Persuasive Technology Behavior Framework Evolving Nature of Leadership
  • 11. 油
  • 12. Did you know your chances of becoming obese increase 57% if your friend is obese 40% if your sibling is obese 37% if your spouse is obese And its not until you get to 4 th degree of separation that the probability drops below 10%
  • 13. Action Items Think about some of your habits and behaviors and consider their potential impact on others Are you surrounding yourself with people who model your goals, values and aspirations?
  • 14. People as Sensor Networks
  • 16. Food for Thought What community challenges lend themselves to crowdsourcing?
  • 17. 80% of Success is Showing Up - Woody Allen
  • 18. Did you know? 2% of LinkedIn users are Hispanic and 5% are Black, according to a study by Quantcast Corp
  • 19. Did you know? Recruiters are increasingly using sites like LinkedIn and other social networks to find talent.
  • 20. Question: Are you showing up?
  • 21. Usability governs Can They Do It, but Persuasion, Emotion & Trust governs Will They Do it? Persuasive Technology
  • 22. Persuasive Technology is specifically designed to change what people believe and do
  • 23. Can we use persuasive technology to create Latino 2.0?
  • 24. What is Persuasive Tech? Mobile Phones Websites Exercise Equipment Kiosks Chat Bots Software Video Games PDAs Attitude Change Behavior Change Motivation Change in Worldview Compliance Technology Persuasion Captology
  • 25. Nike+ Uses Data & Feedback to get you to run
  • 26. Opower Encourages Efficiency with Energy Report Cards
  • 27. Mint.com Makes Financial Management Fun
  • 28. Social Media is changing behavior on a mass scale Culture of Sharing Culture of Openness Shifting Definitions of Privacy Expectations of Transparency
  • 29. What Drives Behavior and How To Design for Behavior Behavior Model
  • 30. 3 elements must converge for a behavior to occur: Motivation + 油Ability + 油Trigger When a behavior does not occur, at least one of those elements is missing. What Causes Behavior Change?
  • 31. Social Cohesion Motivation Sensation Anticipation
  • 32. Ability Time Money Physical Effort Brain Cycles Social Deviance Non-Routine Increased Simplicity = Increased Ability
  • 33. Triggers tell people to Do it now!
  • 34. Good triggers involve: Useful notification Tailored to you Spur immediate action Motivation & ability exist Triggers
  • 35. Triggers can lead to a chain of behaviors so... start with the simplest effective behavior... (in startups, this would be minimum viable product)
  • 36. Design Process for Behavior
  • 37. Action Item Think of a pressing issue in the community Identify a very specific, measureable target behavior Design an intervention using social or mobile technology Collate the results and get back to me
  • 38. Social Media is Changing Culture
  • 39. Social proof: we look to others to know what is right and appropriate behavior Reciprocity: we feel the need to give back Commitment &油consistency: we behave more consistently when we have committed to something Authority:油People will obey perceived figures of authority Liking: we tend to be persuaded by people we like Scarcity: our desire increases when demand is low Built-In Patterns of Influence
  • 40. Social Media Puts Influence to Work
  • 41. Social Media is Training us to Share
  • 42. Social Media is changing the nature of leadership
  • 43. 油
  • 44. Be Open, Be Transparent, Be Authentic - Charlene Li
  • 45. What is Social Media Leadership?
  • 46. It is a motivating energy which mobilizes people powered by value and influence Directing them to new, more powerful possibilities from online social networking efforts Source: Douglas Clegg
  • 47. Be a Social Media GPS
  • 48. Leadership in this century will be about the collective ability of the network to share knowledge, collaborate and come together to solve complex problems. Source: Douglas Clegg
  • 49. Lead people to new ways of communicating, connecting and interacting with people Lead people to powerful new teachings that others have posted, recorded or archived that they never knew were possible through blogs, articles, videos and podcasts Connect with people that you do not know that are looking for direction and solutions. Make an Impact Source: Douglass Clegg
  • 50. Contact Info: txt: mquihuis 50500 [email_address]