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Statistics One
Lecture 17
Factorial ANOVA
1
Two segments
≒ Factorial ANOVA
≒ Example

2
Lecture 17 ~ Segment 1
Factorial ANOVA

3
Factorial ANOVA
≒ Two Independent Variables (IVs)
≒ One Dependent Variable (DV)

4
Example
≒ Suppose an experiment is conducted to
examine the effect of talking on a mobile
phone while driving
 IV1: Driving difficulty
 IV2: Conversation demand
 DV: Driving errors
5
Example

6
Factorial ANOVA
≒ Three hypotheses can be tested:
 More errors in the difficult simulator?
 More errors with more demanding conversation?
 More errors due to the interaction of driving
difficulty and conversation demand?

7
Factorial ANOVA
≒ Three F ratios
 FA
 FB
 FAxB

8
Factorial ANOVA
≒ Main effect: the effect of one IV averaged
across the levels of the other IV

9
Example

10
Factorial ANOVA
≒ Interaction effect: the effect of one IV
depends on the other IV (the simple effects
of one IV change across the levels of the
other IV)

11
Example

12
Factorial ANOVA
≒ Simple effect: the effect of one IV at a
particular level of the other IV

13
Example

14
Factorial ANOVA
≒ Main effects and interaction effect are
independent from one another

15
Factorial ANOVA
≒ Remember, factorial ANOVA is just a special
case of multiple regression
 It is a multiple regression with perfectly
independent predictors (IVs)

16
Partition SS in the DV
SSB	


SSAxB	


SSA	

SSS/AB	


17
Independent predictor variables
X1	


Y	


X2	


X3	


18
Remember, GLM
≒ General Linear Model (GLM)
≒ Y = B0 + B1X1 + B2X2 + B3X3 + e
≒ Y = DV
≒ X1 = A
≒ X2 = B
≒ X3 = (A*B)
19
F ratios
≒ FA = MSA / MSS/AB
≒ FB = MSB / MSS/AB
≒ FAxB = MSAxB / MSS/AB

20
MS
≒
≒
≒
≒

MSA = SSA / dfA
MSB = SSB / dfB
MSAxB = SSAxB / dfAxB
MSS/AB = SSS/AB / dfS/AB

21
df
≒
≒
≒
≒
≒

dfA = a - 1
dfB = b - 1
dfAxB = (a -1)(b - 1)
dfS/AB = ab(n - 1)
dfTotal = abn - 1 = N - 1
22
Follow-up tests
≒ Main effects
 Post-hoc tests

≒ Interaction
 Analysis of simple effects
≒ Conduct a series of one-way ANOVAs (or t-tests)

23
Effect size
≒ Complete

2
侶

≒ 侶2 = SSeffect / SStotal

≒ Partial

2
侶

≒ 侶2 = SSeffect / (SSeffect + SSS/AB)

24
Effect size (complete)
侶2 for the interaction = SSAxB / SSTotal

SSB
SSA

SSAxB

SSS/AB
25
Effect size (partial)
侶2 for the interaction = SSAxB / (SSAxB + SSS/AB)

SSB
SSA

SSAxB

SSS/AB
26
Assumptions
≒ Assumptions underlying factorial ANOVA
 DV is continuous (interval or ratio variable)
 DV is normally distributed
 Homogeneity of variance

27
Segment summary
≒ Factorial ANOVA
 Three F-tests (FA ,FB ,FAxB)
 Main effects
 Interaction effect
 Simple effects

28
Segment summary
≒ Factorial ANOVA
 Effect size (complete and partial eta-squared)
 Post-hoc tests (follow main effects)
 Simple effects analyses (follow interaction)
 Homogeneity of variance assumption
≒ Levenes test

29
END SEGMENT

30
Lecture 17 ~ Segment 2
Factorial ANOVA
Example
31
Example
≒ Strayer and Johnson (2001) conducted an
experiment to examine the effect of talking on a
mobile phone while driving
≒ They tested subjects in a driving simulator
.

32
Example
≒ To manipulate driving difficulty, they simply
made the driving course in the simulator more
or less difficult

33
Example
≒ To manipulate conversation demand, they
included two talking conditions:
 In one condition the subject simply had to repeat what they
heard on the other line of the phone

34
Example
≒ To manipulate conversation demand, they
included two talking conditions:
 In the other condition the subject had to think of and then say a
word beginning with the last letter of the last word spoken on
the phone
 For example, if you hear ship, say a word that begins with the
letter p, such as peach
35
Example
≒ IV1 = driving difficulty (easy, difficult)
≒ IV2 = conversation demand (none, low, high)
≒ DV = errors in driving simulator

36
Example

37
Results: Levenes test

38
Results: Factorial ANOVA

39
Results: Simple effects
≒ Simple effect of A at each level of B
 Effect of driving difficulty at each level of
conversation demand

≒ Simple effect of B at each level of A
 Effect of conversation demand at each level of
driving difficulty
40
Example

41
Results: Simple effects

42
Results: Simple effects

43
Results: Simple effects

44
Segment summary

45
END SEGMENT

46
END LECTURE 17

47

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