This lecture discusses factorial ANOVA:
- Factorial ANOVA examines the effects of two or more independent variables on a dependent variable. It tests for main effects of each independent variable and interaction effects between the variables.
- An example experiment examines the effects of driving difficulty and conversation demand on driving errors in a simulator. Results show significant main effects and interactions.
- Follow-up tests include analyzing simple effects to further examine significant interactions. Assumptions include normality and homogeneity of variance. Effect sizes can be calculated using complete or partial eta-squared.
5. Example
?? Suppose an experiment is conducted to
examine the effect of talking on a mobile
phone while driving
¨C? IV1: Driving difficulty
¨C? IV2: Conversation demand
¨C? DV: Driving errors
5
7. Factorial ANOVA
?? Three hypotheses can be tested:
¨C? More errors in the difficult simulator?
¨C? More errors with more demanding conversation?
¨C? More errors due to the interaction of driving
difficulty and conversation demand?
7
11. Factorial ANOVA
?? Interaction effect: the effect of one IV
depends on the other IV (the simple effects
of one IV change across the levels of the
other IV)
11
16. Factorial ANOVA
?? Remember, factorial ANOVA is just a special
case of multiple regression
¨C? It is a multiple regression with perfectly
independent predictors (IVs)
16
27. Assumptions
?? Assumptions underlying factorial ANOVA
¨C? DV is continuous (interval or ratio variable)
¨C? DV is normally distributed
¨C? Homogeneity of variance
27
31. Lecture 17 ~ Segment 2
Factorial ANOVA
Example
31
32. Example
?? Strayer and Johnson (2001) conducted an
experiment to examine the effect of talking on a
mobile phone while driving
?? They tested subjects in a driving simulator
.
32
33. Example
?? To manipulate driving difficulty, they simply
made the driving course in the simulator more
or less difficult
33
34. Example
?? To manipulate conversation demand, they
included two ¡°talking¡± conditions:
¨C? In one condition the subject simply had to repeat what they
heard on the other line of the phone
34
35. Example
?? To manipulate conversation demand, they
included two ¡°talking¡± conditions:
¨C? In the other condition the subject had to think of and then say a
word beginning with the last letter of the last word spoken on
the phone
¨C? For example, if you hear ¡°ship¡±, say a word that begins with the
letter ¡°p¡±, such as ¡°peach¡±
35
36. Example
?? IV1 = driving difficulty (easy, difficult)
?? IV2 = conversation demand (none, low, high)
?? DV = errors in driving simulator
36
40. Results: Simple effects
?? Simple effect of A at each level of B
¨C? Effect of driving difficulty at each level of
conversation demand
?? Simple effect of B at each level of A
¨C? Effect of conversation demand at each level of
driving difficulty
40