This lecture discusses factorial ANOVA: - Factorial ANOVA examines the effects of two or more independent variables on a dependent variable. It tests for main effects of each independent variable and interaction effects between the variables. - An example experiment examines the effects of driving difficulty and conversation demand on driving errors in a simulator. Results show significant main effects and interactions. - Follow-up tests include analyzing simple effects to further examine significant interactions. Assumptions include normality and homogeneity of variance. Effect sizes can be calculated using complete or partial eta-squared.