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LET’S GET READY TO
MMMIIICCCROOOOOO
why I love eSports and you should too

tweeting?
@bromid #esports
QUALIFICATIONS
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
help
me.
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
eSports
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
e· sports
/

?,sp?rts/
a term for organized video game competitions, especially
between professionals.

source:
wikipedia
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
2004
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
YES
.
street fighter 3: 3rd strike
semifinals evo 2004
umehara daigo and justin wong
chun li is top tier (very “safe”)
justin basically has to use chun’s SA2 to chip out
daigo
daigo must parry (perfect block) every hit
SA2 has one frame startup (~10 ms)
daigo parries! HUP HUP HUP
post parry — jump & parry in AIR into a kill
combo!
…moment immortalized.
FUCKING.
AWESOME.
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
Not
eSports

eSport
s

Players: pro athletes want to be
rich and famous for their incredible
talents

Players: competitive gamers want
to be rich and famous for their incredible
talents

Fans: follow both team(s) and
specific players geographically or by
picking identifiable personalities to root
for

Fans: follow both team(s) and
specific players geographically or by
picking identifiable personalities to root
for

Big Idea: athletes are better than
you at a sport you may play leisurely and
you pay to watch them perform at the
highest level

Big Idea: gamers are better than
you at a game you enjoy leisurely and
you pay* to watch them perform at the
highest level
pay*
demand is there but business model is
scattered
many viewers live on twitch.tv
(and can watch for free)
lots of games, with each acting as its own
“sport”
BUT OMID, ARE ESPORTS
REALLY… SPORTS?
MAYBE
.
well, dearest
nerds,
athletic shape aside, pro
gamers’
dedication
hard work
& practice ethic
are comparable to that of IRL sports
athletes
adapted from
teamliquid
ANYWAYS
SEMANTICS,
SHEMANTICS
(THAT WORD LOOKS REALLY WEIRD)
WEIRD)
WEIRD)
ESPORTS
=
ESPORTS
ESPORTS
ESPORTS
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
BUT SERIOUSLY, FRIENDS
HOLD THE PHONE.
IT’S STARCRAFT 2.
AT A BAR.
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
“But for sports-bar owners, "Starcraft"
viewers represent a key new source of
revenue from a demographic—selfdescribed geeks—they hadn't attracted
before.
"It was unbelievable," said Jim Biddle, a
manager of Bistro 153 in Beaverton,
Ore., which hosted its first Barcraft in
July. The 50 gamers in attendance
"doubled what I'd normally take in on a
normal Sunday night."
source: wall street journal,
2011
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
DOTA 2

(THE BEST GAME
EVER)
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
$1.6
MILLION
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
source: ongamers.com
“Twitch's [2013 retrospective report] says
they reach more viewers per week than the
viewership of Breaking Bad, Tosh.O, and the
NFL Pre-season combined.”
—OnGamers.com
130,000 - 200,000
viewers
source:
twitch.tv
Solheim Cup: 521,000 viewers
Solheim Cup: 521,000 viewers
Global X Games: 497,000 viewers
Global X Games: 497,000 viewers
Twitch (combined): 300,000 viewers
U.S. Open Series: 290,000 viewers
U.S. Open Series: 290,000 viewers
NCAA women’s basketball: 289,000
NCAA women’s basketball: 289,000 viewers
viewers
WNBA regular season: 231,000 viewers
WNBA regular season: 231,000 viewers
MLS regular reason: 220,000 viewers
MLS regular reason: 220,000 viewers
Twitch (D2 + SC2 + LoL): ~175,000 viewers
source: networks, sports business
daily
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
US-based Major League Gaming has
grown over 600% in audience over the
last three years. During 2012, in total 15
million unique viewers from 170 countries
watched video footage from the Pro
Circuit events an average of 142 minutes
each.

source: newzoo 2013 trend report
dota 2

league of
legends
halo
4
dota 2
starcraft
2 FIF
A
madden
starcraft
2
call of
duty

{
{
{
{

source:
esportsearnings.com
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports
prize money (players)
+
viewership (owners)
+
production value (fans)
+
professionalism (potential fans)
=
mainstream following!
omidf
omidf
bromid
bromid
Roshan Kemp
network with me
i’m lonely

More Related Content

LET'S GET READY TO MICROOOOO - Nerd Nite SF - eSports

  • 1. LET’S GET READY TO MMMIIICCCROOOOOO why I love eSports and you should too tweeting? @bromid #esports
  • 9. e· sports / ?,sp?rts/ a term for organized video game competitions, especially between professionals. source: wikipedia
  • 13. 2004
  • 16. YES .
  • 17. street fighter 3: 3rd strike semifinals evo 2004 umehara daigo and justin wong chun li is top tier (very “safe”) justin basically has to use chun’s SA2 to chip out daigo daigo must parry (perfect block) every hit SA2 has one frame startup (~10 ms) daigo parries! HUP HUP HUP post parry — jump & parry in AIR into a kill combo! …moment immortalized.
  • 20. Not eSports eSport s Players: pro athletes want to be rich and famous for their incredible talents Players: competitive gamers want to be rich and famous for their incredible talents Fans: follow both team(s) and specific players geographically or by picking identifiable personalities to root for Fans: follow both team(s) and specific players geographically or by picking identifiable personalities to root for Big Idea: athletes are better than you at a sport you may play leisurely and you pay to watch them perform at the highest level Big Idea: gamers are better than you at a game you enjoy leisurely and you pay* to watch them perform at the highest level
  • 21. pay*
  • 22. demand is there but business model is scattered many viewers live on twitch.tv (and can watch for free) lots of games, with each acting as its own “sport”
  • 23. BUT OMID, ARE ESPORTS REALLY… SPORTS?
  • 25. athletic shape aside, pro gamers’ dedication hard work & practice ethic are comparable to that of IRL sports athletes adapted from teamliquid
  • 27. SEMANTICS, SHEMANTICS (THAT WORD LOOKS REALLY WEIRD) WEIRD) WEIRD)
  • 32. HOLD THE PHONE. IT’S STARCRAFT 2. AT A BAR.
  • 34. “But for sports-bar owners, "Starcraft" viewers represent a key new source of revenue from a demographic—selfdescribed geeks—they hadn't attracted before. "It was unbelievable," said Jim Biddle, a manager of Bistro 153 in Beaverton, Ore., which hosted its first Barcraft in July. The 50 gamers in attendance "doubled what I'd normally take in on a normal Sunday night." source: wall street journal, 2011
  • 36. DOTA 2 (THE BEST GAME EVER)
  • 44. “Twitch's [2013 retrospective report] says they reach more viewers per week than the viewership of Breaking Bad, Tosh.O, and the NFL Pre-season combined.” —OnGamers.com
  • 46. Solheim Cup: 521,000 viewers Solheim Cup: 521,000 viewers Global X Games: 497,000 viewers Global X Games: 497,000 viewers Twitch (combined): 300,000 viewers U.S. Open Series: 290,000 viewers U.S. Open Series: 290,000 viewers NCAA women’s basketball: 289,000 NCAA women’s basketball: 289,000 viewers viewers WNBA regular season: 231,000 viewers WNBA regular season: 231,000 viewers MLS regular reason: 220,000 viewers MLS regular reason: 220,000 viewers Twitch (D2 + SC2 + LoL): ~175,000 viewers source: networks, sports business daily
  • 48. US-based Major League Gaming has grown over 600% in audience over the last three years. During 2012, in total 15 million unique viewers from 170 countries watched video footage from the Pro Circuit events an average of 142 minutes each. source: newzoo 2013 trend report
  • 49. dota 2 league of legends halo 4 dota 2 starcraft 2 FIF A madden starcraft 2 call of duty { { { { source: esportsearnings.com
  • 57. prize money (players) + viewership (owners) + production value (fans) + professionalism (potential fans) = mainstream following!

Editor's Notes

  • #2: where is photo from? gamers? active twitch users?
  • #3: so what makes me a good nerd to discuss esports?
  • #4: peak ranking: 4th in the world in 2006 made over $4k playing the game probably spent the same ... playing the game. woops.
  • #5: games user researcher -- aka watch people play games and tell designers what they should do.... for a living QA : software :: GUR : user
  • #6: twitch streamer both at work and in personal time (more on twitch in a bit)
  • #7: and of course... avid fan of all things esports
  • #8: post vanity, let’s get into the meat of the talk: bringing esports to you. sharing my love of the games with my fellow nerds.
  • #9: low-down, happenings, future predictions, etc I GOT IT ALL first, let’s define it for everybody else
  • #10: wiki definition defined broadly just like regular sports are... right? more on that later...
  • #11: well, tonight i’ll be evangelizing esports.
  • #12: most likely started off with friends being super competitive, then got more competitive (show fox image)
  • #13: then got really competitive. did you know starcraft is an official sport in korea?
  • #14: our journey begins in 2004... which btw happens to be the year this little startup launched
  • #16: almost everyone in the room that day knew what Daigo did, which is why they were so excited. but honestly... is everyone here seriously excited to just be watching 2 people play a video game?
  • #18: so what did this moment do for esports? well it showed esports were...
  • #19: seriously. anyone who i’ve ever shown this to just smiles and shakes their head in either amazement, disbelief, or both. how glamorous are esports?
  • #20: are esports = real sports? one of the biggest (and pointless) discussions
  • #22: so i think this is the next step in taking esports to the next level. getting a paying audience built around it. it’s already happened in lots of channels, but it needs to be standardized somehow... i.e. there is no one esports industry, rather several
  • #23: demand: multiple leagues, twitch twitch: subscribe, ads games: dota, league, madden, cod, fifa, cs, tekken, starcraft, hearthstone, etc
  • #24: clip an article
  • #28: instead of pundits arguing about whether esports can be defined as real sports or not, how about we push for an HBO special of incontrol in the octagon vs a UFC amateur, followed by a 1v1 mid in dota 2 starring Dendi and Lebron James? it’s all about the # of eyes!
  • #29: nothing more, nothing less. that said...
  • #30: incontrol vs jon jones in the octagon?
  • #31: or how about dendi vs lebron at the next dreamhack!
  • #33: people are... taking over BARS!!!!!! (look around awkwardly at people, Bart)
  • #34: notion of barcraft to get esports mainstream
  • #43: Twitch.tv was responsible for streaming many of the 696 professional tournaments that took place in 2012 alone (an increase of almost 700% from 2000)
  • #44: esports gaining popularity
  • #47: how long has the sport of soccer been around? MLS - 1996 medieval football? 8th century. modern football? 1850s. i’d say we’re doing pretty well.
  • #48: more data how many ppl in USA play soccer versus games growth of esports versus different sport
  • #50: increase of 1000%
  • #51: random
  • #52: b4 we wrap up
  • #53: i present to you — the staples center
  • #56: wait what?