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Leveraging
Unusual Data
Sources
Brian Lange, Data Scientist at

Leveraging Unusual Data Sources

(our) 6 qualities of a great data scientist
1. Statistical thinking
2. Technical acumen
3. Multi-modal communication skills
4. Curiosity
5. Creativity
6. Grit

What’s exciting about
“Big 顿补迟补”?

thanks for the graph, Mike Stringer

taking a quanti?ed approach
where one was not previously
possible is where the greatest
gains get made

P&G has thousands of
researchers & engineers
across the globe

Kathie's job is to
help them work
together.

WE BUILT KATHIE A PEOPLE
SEARCH ENGINE
Solution 1: “expert ?nder”

Japan
UK
USA
Japan
U
K
U
SA
Solution 2: strategic dataviz

Japan
UK
USA
Japan
U
K
U
SA
vs. expected
collaboration rate
0%
15%
-15%

Lorem Ipsum: a narrative about blankets.
Author: Charlie Brown
Date: 31 Jan 2012
Lorem Ipsum is a dummy text used when typesetting or marking up
documents. It has a long history starting from the 1500s and is still used in
digital millennium for typesetting electronic documents, page designs, etc.
In itself, the original text of Lorem Ipsum might have been taken from an
ancient Latin book that was written about 50 BC. Nevertheless, Lorem
Ipsum’s words have been changed so they don’t read as a proper text.
Naturally, page designs that are made for text documents must contain some
text rather than placeholder dots or something else. However, should they
contain proper English words and sentences almost every reader will
deliberately try to interpret it eventually, missing the design itself.
However, a placeholder text must have a natural distribution of letters and
punctuation or otherwise the markup will look strange and unnatural. That’s
what Lorem Ipsum helps to achieve.
I would like to thank Peppermint Patty for her support on studying Lorem
Ipsum as well as the in?nite wisdom of Linus van Pelt and his willingness to
use his blanket in my experiments.
Both of these
are powered
by data
derived from
employee
reports.

determine authorship
+ publish date
Date: 31 Jan 2012
I would like to thank Peppermint Patty for her support on studying Lorem
Ipsum as well as the in?nite wisdom of Linus van Pelt and his willingness to
use his blanket in my experiments.

+ publish date
Date: 31 Jan 2012
I would like to thank Peppermint Pattyfor her
support on studying Lorem Ipsum as well as the in?nite wisdom of
Linus van Peltand his willingness to use his blanket in
my experiments.
?nd citations +
mentions of other
employees

+ publish date
?nd citations +
mentions of other
employees
Date: 31 Jan 2012
I would like to thank Peppermint Pattyfor her
support on studying Lorem Ipsum as well as the in?nite wisdom of
Linus van Peltand his willingness to use his blanket in
my experiments.
determine subject
matter using
Wikipedia
plastics, sustainability, 3d printing

How do you come up
with this stu??

1. de?ne a business problem to solve

If you had 1,000
interns, what
would you have
them do?

2. explore potential solutions

2. explore potential solutions
3. go hunting for data to support the solution
you’ve narrowed on

inspirational
kernels of
wisdom
time

the place you work
has problems
that data has never touched

reportso?ce sensors public APIs
civic/census datao?ce network usage
social media project management tools
sensors in your products server logsCRMs
enthusiast forumsjob applications
email activity surveyscalendar data

managers:
set up your team to be capable
of taking advantage of unusual
data sources

choose tools that are
adaptable, and have
"good I/O"

choose people that are creative.
get them up close and personal
with the real business
problems

thanks!
@bjlange
datascope.co/team/brian-lange

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Leveraging Unusual Data Sources

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Leveraging Unusual Data Sources