The document discusses the BBC's strategy to use linked data as a context for its content by publishing structured data about its programs, news articles, and other outputs. It explains that linked data allows the BBC to provide context about its content that commercial data lacks, while also giving freedom to build custom APIs. The strategy involves consuming, managing, and publishing linked data, with principles of using the web as a content management system and making the website an API to generate data from content and enable new types of searches.