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LinkedIn Groups - The ins and outs

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Nick Allen
Nick Allen

1) LinkedIn Groups can be an effective way to engage audiences, as LinkedIn converts 277% more leads than Facebook or Twitter. 2) It's important to consider if a group is right for the target audience by determining if the audience is active on LinkedIn, if it's their preferred medium, and if they will engage with shared content. 3) Topic groups tend to perform better than branded groups as audiences feel they will gain insights rather than receive sales pitches.

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LinkedIn Groups The ins and outs
LinkedIn Groups Why? "Of the three top social networks - LinkedIn converts 277% more than Facebook or Twitter. HubSpot 2 息 sheilascarborough
Is a group right for my audience? 3 息 airiklopez
Are you target audience on LinkedIn? 4
Is this their preferred medium? 5
Will they engage, comment or relate to the materials? 6 息 simajr
NOTE: Topic groups tend to outperform branded groups 1. Members feel it is more a thought leadership/insights and discussion and less of a sales pitch. 7
NOTE: Topic groups tend to outperform branded groups 2. Digital natives join groups where they feel they will be less sold to and more educated. 8
If your audience are primed for a group - are you? 1. Establish the objectives of your LinkedIn group. 2. Know what success looks like. 9
Choose your KPIs 10
Source content! 1. Set up a content calendar. 11
Source content! THE 80:20 RULE FOR CONTENT 12
Source content! 2. Post 4 pieces from other sources to one of your own. 13
Focus on the extroverts! THE 80:20 RULE FOR COMMUNITY 14
Focus on the extroverts! 20% will be you key audience. Who will respond and engage with your content. Nurture them! 15
Focus on developing introverts! Others may just listen. Too shy to engage or comment yet still soaking up your content. Nurture them too! 16
Set up a team 1. Name a LinkedIn champion Focused on sending a weekly reminder for updates and stats on performance. 17
Set up a team 2. Find experts 18 息 raster
Set up a team Have (at least) 3 subject matter experts. Willing to give 5 minutes a day to post and comment. 19
Set up a team 3. Have (at least) 2 articles or pieces of content ready every week. 20
Set up a team 4. Set Google alerts to search for market information. Think - 80:20 21
Launch, analyse, learn & adjust Social campaigns. Theres no start, middle or end its on-going engagement 22
Launch, analyse, learn & adjust Look at successful posts Analyse against KPIs adapt and repeat. 23
Launch, analyse, learn & adjust Share what works with your teams and company then Keep innovating 24
Launch, analyse, learn & adjust Keep abreast of platform and social media updates. New features, policies, tools etc. 25
Launch, analyse, learn & adjust More at nickwallen.co 26

More Related Content

LinkedIn Groups - The ins and outs

  • 1. LinkedIn Groups The ins and outs
  • 2. LinkedIn Groups Why? "Of the three top social networks - LinkedIn converts 277% more than Facebook or Twitter. HubSpot 2 息 sheilascarborough
  • 3. Is a group right for my audience? 3 息 airiklopez
  • 4. Are you target audience on LinkedIn? 4
  • 5. Is this their preferred medium? 5
  • 6. Will they engage, comment or relate to the materials? 6 息 simajr
  • 7. NOTE: Topic groups tend to outperform branded groups 1. Members feel it is more a thought leadership/insights and discussion and less of a sales pitch. 7
  • 8. NOTE: Topic groups tend to outperform branded groups 2. Digital natives join groups where they feel they will be less sold to and more educated. 8
  • 9. If your audience are primed for a group - are you? 1. Establish the objectives of your LinkedIn group. 2. Know what success looks like. 9
  • 11. Source content! 1. Set up a content calendar. 11
  • 12. Source content! THE 80:20 RULE FOR CONTENT 12
  • 13. Source content! 2. Post 4 pieces from other sources to one of your own. 13
  • 14. Focus on the extroverts! THE 80:20 RULE FOR COMMUNITY 14
  • 15. Focus on the extroverts! 20% will be you key audience. Who will respond and engage with your content. Nurture them! 15
  • 16. Focus on developing introverts! Others may just listen. Too shy to engage or comment yet still soaking up your content. Nurture them too! 16
  • 17. Set up a team 1. Name a LinkedIn champion Focused on sending a weekly reminder for updates and stats on performance. 17
  • 18. Set up a team 2. Find experts 18 息 raster
  • 19. Set up a team Have (at least) 3 subject matter experts. Willing to give 5 minutes a day to post and comment. 19
  • 20. Set up a team 3. Have (at least) 2 articles or pieces of content ready every week. 20
  • 21. Set up a team 4. Set Google alerts to search for market information. Think - 80:20 21
  • 22. Launch, analyse, learn & adjust Social campaigns. Theres no start, middle or end its on-going engagement 22
  • 23. Launch, analyse, learn & adjust Look at successful posts Analyse against KPIs adapt and repeat. 23
  • 24. Launch, analyse, learn & adjust Share what works with your teams and company then Keep innovating 24
  • 25. Launch, analyse, learn & adjust Keep abreast of platform and social media updates. New features, policies, tools etc. 25
  • 26. Launch, analyse, learn & adjust More at nickwallen.co 26