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To be effective, drug prevention efforts should bring together the maximum number of participants possible. In line with this, the Dianova network has joined efforts to participate in this campaign in 14 countries (Europe, Americas, Africa and Asia) adapting the campaign to their different socio-political environments. The Goal of the #ListenFirst by Dianova campaign was to raise awareness about listening to children and young people as the first step to help them grow up healthy and safe. This effort is aimed at parents, teachers, policy makers, health and prevention workers, highlighting how to recognize and prevent, high-risk behaviours and substance abuse. The central message of the campaign is "Listen to children and young people with empathy and care can help prevent risk behaviours and drug use".Read less