Using Data Ethically to Create Future Media Experiences in Social Environments
The Living Room is highly private, yet equally social and collaborative space. We are envisioning how smart objects (and their accompanying personal data) can influence highly customised media experiences. The living room of the future (LROF) explores future immersive media experiences that are driven by contextual data which are personal yet social.
https://mydata2018.org/sessions/the-imaginarium-of-mydata-futures/
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Living room of the future at my data 2018
1. @cubicgarden | @lianne_k123 | @neelimasunil
Living Room of The Future
Ian Forrester Lianne Kerlin Neelima Sailaja
@cubicgarden @lianne_K123 @neelimasunil
3. The Living Room of the Future
...Is an environment that is both driven by
and adapts to personal data
@cubicgarden | @lianne_k123 | @neelimasunil
4. How does it work?
It uses various IOT objects in the living room
use personal data to personalise the media experience
@cubicgarden | @lianne_k123 | @neelimasunil
8. Why the living room?
It’s a connected and shared environment
Sensitive and private area
Existing social hierarchies
Small audience (personalisation within small groups)
@cubicgarden | @lianne_k123 | @neelimasunil
13. How is it created?
OBM
Adaptive
media
HDI
databox
IOT
Physical
devices
@cubicgarden | @lianne_k123 | @neelimasunil - http://www.databoxproject.uk/
14. Databox
Databox has its origins in an emerging school of thought
called ‘Human Data Interaction’ which sees personal data
as an object in its own right rather than a by-product of our
mundane interactions with third parties, systems and
services
@cubicgarden | @lianne_k123 | @neelimasunil - https://www.databoxproject.uk/about/
15. More than an experience
@cubicgarden | @lianne_k123 | @neelimasunil | https://www.bbc.co.uk/rd/projects/human-data-interaction | https://www.bbc.co.uk/rd/projects/databox
● Two aims
○ Future data driven media experience
○ Research probe
16. Exploring attitudes
@cubicgarden | @lianne_k123 | @neelimasunil | https://www.bbc.co.uk/rd/projects/human-data-interaction | https://www.bbc.co.uk/rd/projects/databox
● Human Data Interaction (HDI)
● Shared data experience
● Trusted data platform
○ Separation of Concerns
18. Using an ethical design approach
@cubicgarden | @lianne_k123 | @neelimasunil | https://www.bbc.co.uk/rd/blog/2017-11-sarajevo-unlimited-workshop
Guided by key questions:
○ How to communicate a change in the environment?
○ How to communicate the data driving this change?
19. @cubicgarden | @lianne_k123 | @neelimasunil | https://www.bbc.co.uk/rd/blog/2017-11-sarajevo-unlimited-workshop
HDI elements
25. The experience was...
… A Novelty
‘’A mad experience’’
‘’A different experience’’
@cubicgarden | @lianne_k123 | @neelimasunil
26. The experience was...
… Ambient
‘’I loved the lights. they added to the ambience of the film’’
@cubicgarden | @lianne_k123 | @neelimasunil
27. The experience was...
… Stimulating
‘‘Alerting’’
‘’The experience was a bit busy (particularly lights)
which would be distracting’’
@cubicgarden | @lianne_k123 | @neelimasunil
28. The experience was...
...Interactive
‘’I like it. Get to see your movement and what you do’’
‘’Living room responding to a film is amazing’’
‘’As things happen in the film the environment changes as well’’
@cubicgarden | @lianne_k123 | @neelimasunil
30. What have we found?
@cubicgarden | @lianne_k123 | @neelimasunil
31. A “magical” experience
@cubicgarden | @lianne_k123 | @neelimasunil
...Immersive, engaging, nostalgic
Self-reflection. Eg., Quantified Self
Kitchen. Eg., CAKE that helps with cooking
32. Concerns over privacy
@cubicgarden | @lianne_k123 | @neelimasunil
….“Scary”, “Creepy”, “Being watched”
Sensitivity in the Context of the Home
Data Sharing with Third Parties
“Organisations pushing in”
Lack of Transparency
“Suddenly the couch became suspicious”.
33. Agency Concerns
@cubicgarden | @lianne_k123 | @neelimasunil
….“Maybe if it was more controlled by the user
itself instead of, like, someone else having
control over it [P36] ”
Need for Negotiability
Binary to Granular Choices
Need for Active and Informed Data Control
Provision of Freedom. Eg., Filter Bubbles
Autonomy over ones life
34. Trust
@cubicgarden | @lianne_k123 | @neelimasunil
….Privacy + Agency Concerns = Loss of Trust
Lack of Control and Transparency
Loss of Trust in Personalised Services
Risks : Hacking/ Unethical data use
35. How to respond?
@cubicgarden | @lianne_k123 | @neelimasunil
Legally Compliant
Socially Accountable
Ethically Considerate data practices
….HDI, Design, Implement through technology,
DataBox
37. Coming to London’s V&A Museum
@cubicgarden | @lianne_k123 | @neelimasunil | https://goo.gl/2nxNbV | https://www.eventbrite.co.uk/e/the-living-room-of-the-future-at-the-va-museum-tickets-48129449479
38. Living space of the future 2...
@cubicgarden | @lianne_k123 | @neelimasunil
39. Living room of the future
Ian Forrester Lianne Kerlin Neelima Sailaja
@cubicgarden @lianne_K123 @neelimasunil
@cubicgarden | @lianne_k123 | @neelimasunil