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Local television

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Muhammad Tayyab Ismat-u-llah
Muhammad Tayyab Ismat-u-llah

Local television refers to programs made by a television station for broadcast within its transmission area. This document provides information on rates for advertising on City 42 NEWS in Pakistan. It lists primetime and non-primetime rates, which vary by minutes and include taxes and commission. It also discusses adjusting rates based on client budgets and measuring key performance indicators like daily viewers, revenues, profits, and ratings to evaluate television shows and stations.

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Local Television
Local television The terms local television refers to a television program made by a television station or independent television producer for broadcast only within the station's transmission area or television market. Local program can encompass the whole range of programme genres but will usually only cover subjects or people of particular interest to an audience within the stations coverage area. Like city 42 etc.
Rates of City 42 NEWS Prime rate 07 Pm to 11 Pm Rs. 12000/min Punjab 16% GST apply Sindh 14% GST apply 15% commission of agent Non Prime rate Other the 07 Pm to 11 Pm Rs. 6000/min Punjab 16% GST apply Sindh 14% GST apply 15% commission of agent
Rates of City 42 NEWS NEWS before sport 12000 + 20% of 12000 NEWS after sport 12000 + 10% of 12000
Flat rate in prime rate This rate is according to client budget The prime rate (7 Pm to 11Pm ) is fixed in one ratio because its according to budget of client if the budget is bigger amount then its fixed rate is less and if budget smaller then its fixed rate is higher.
Objectives Achieve By providing HD video quality they can attract multiple new viewers to their site. Live streaming in high quality without buffering they can get viewers rating and listeners rating. By using different apps like Sniply we can drive traffic to our site. To be socialize we plugin WP socializer in our site and by installing this app we can send news post on different social platforms like Facebook, Twitter, etc. in this way our rating and viewers increases.
By measuring profit or loss ratio of television show they can decide weather to take this show down or keep this show on-air. Increasing expenses in broadcasting a show they can get can the budget by measure it. They can measure the increase in the number of receivers.
Key Performance Indicators There are multiple KPIs regarding local television which we can measure by different Platforms. No. of daily viewers Nationally/Internationally Broadcast Cash Flow Rise in operating revenues that occurred on a yearly basis Profit before Taxes % of units that are profitable
Power of transmitters Viewers rating Listeners rating % increase in own production facilities Top trp channels ratio % increase in number of receivers Staff turnover % of reporting units that show profit
What are the Indicators ? A TV station has lots of things to measure, starting from finances and ending in TV show diversity. Cost per show, cost per minute on air or broadcast cash flow are typical indicators in the financial category. Conversion from analog to digital standards is another important KPI to be measured. To locate the most profitable units and revenues, TV stations may use the following measures: % of units that are profitable, revenue before taxes.
Measurement KPIS Measured by different software like BSC Designer
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Local television

  • 2. Local television The terms local television refers to a television program made by a television station or independent television producer for broadcast only within the station's transmission area or television market. Local program can encompass the whole range of programme genres but will usually only cover subjects or people of particular interest to an audience within the stations coverage area. Like city 42 etc.
  • 3. Rates of City 42 NEWS Prime rate 07 Pm to 11 Pm Rs. 12000/min Punjab 16% GST apply Sindh 14% GST apply 15% commission of agent Non Prime rate Other the 07 Pm to 11 Pm Rs. 6000/min Punjab 16% GST apply Sindh 14% GST apply 15% commission of agent
  • 4. Rates of City 42 NEWS NEWS before sport 12000 + 20% of 12000 NEWS after sport 12000 + 10% of 12000
  • 5. Flat rate in prime rate This rate is according to client budget The prime rate (7 Pm to 11Pm ) is fixed in one ratio because its according to budget of client if the budget is bigger amount then its fixed rate is less and if budget smaller then its fixed rate is higher.
  • 6. Objectives Achieve By providing HD video quality they can attract multiple new viewers to their site. Live streaming in high quality without buffering they can get viewers rating and listeners rating. By using different apps like Sniply we can drive traffic to our site. To be socialize we plugin WP socializer in our site and by installing this app we can send news post on different social platforms like Facebook, Twitter, etc. in this way our rating and viewers increases.
  • 7. By measuring profit or loss ratio of television show they can decide weather to take this show down or keep this show on-air. Increasing expenses in broadcasting a show they can get can the budget by measure it. They can measure the increase in the number of receivers.
  • 8. Key Performance Indicators There are multiple KPIs regarding local television which we can measure by different Platforms. No. of daily viewers Nationally/Internationally Broadcast Cash Flow Rise in operating revenues that occurred on a yearly basis Profit before Taxes % of units that are profitable
  • 9. Power of transmitters Viewers rating Listeners rating % increase in own production facilities Top trp channels ratio % increase in number of receivers Staff turnover % of reporting units that show profit
  • 10. What are the Indicators ? A TV station has lots of things to measure, starting from finances and ending in TV show diversity. Cost per show, cost per minute on air or broadcast cash flow are typical indicators in the financial category. Conversion from analog to digital standards is another important KPI to be measured. To locate the most profitable units and revenues, TV stations may use the following measures: % of units that are profitable, revenue before taxes.
  • 11. Measurement KPIS Measured by different software like BSC Designer