L'Oréal Paris Mini Case Study
- 1. L’Oréal PARiS
 Because you’re worth it.
- 3. Mission Offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety.
- 4. Vision
- 5. L'Oréal's advertising slogan is "Because I'm worth it". In the mid 2000s, this was replaced by "Because you're worth it". In late 2009, the slogan was changed again to "Because we're worth it" SLOGAN
- 7. L’Oréal, World Leader in Beauty!
- 10. Integrated Marketing Communications 1. Promotional Events 
 2. Endorsements 3. Partnerships 
 4. Interactive Marketing 
 5. Global Communication Strategy 
 6. IMC Strategy in Middle East
- 11. L'Oreal was able to establish its brand through promotional events. It associates itself with 20 international red carpet events.
- 12. L'Oréal sponsors international fashion events across the globe.
- 13. L’Oréal's image is further strengthened through celebrity power of its brand ambassadors.
- 14. In an attempt to communicate directly to its consumers L'Oreal has partnered with Rent the Runway which has a reach ofmore than 1.1 million female students in more than 200 colleges.
- 15. L'Oréal has also established loyalty programs such as L'Oreal Paris Gold Rewards to appeal to its consumers.
- 17. Teamed up with YouTube to produce a beauty channel called Destination Beauty. The channel offered its audience information regarding latest trends, looks and provided makeup tutorials. L'OREAL’S BEAUTY CHANNEL
- 18. In 2014, L'Oréal launched its app called Makeup genius which allows women to try different looks and products through smart phones.
- 19. L'Oréal is changing the face of beauty marketing by transforming its model through complete integration of traditional and digital media.
- 20. To Summarise… As the biggest beauty brand in the world, L'Oréal Paris has an unparalleled commitment to technology, research and innovation, providing groundbreaking, high-quality products for women, men, and children of all ages and ethnicities.
- 21. DISCLAIMER! Created by Varuna Bhambhani, Medicaps University during a Marketing Internship under Professor Sameer Mathur, IIM Lucknow.