Low fidelity prototype
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YoumanitY is a smartphone app and fair marketing research supplier that benefits both companies and users. Companies purchase accurate and affordable surveys from YoumanitY, with 25% of revenues donated to charities. Users download the app and donate their time by answering surveys on public transport. A percentage of the company's contract is then given to humanitarian organizations chosen by the user, allowing users to donate to charity without spending their own money. A low-fidelity prototype was created for the user-facing part of the YoumanitY app. The prototype includes pages for information about the app, registration, login, describing what a user can accomplish in 10 minutes by taking a survey, an example survey page, a page
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competitive edge to woe over clientele. With this decrease in print and visual media
viewership, many businesses are seeking alternative ways to reach out to their target market.
Social media marketing trends are an efficient tool for organizations whose target market is
between 18-65, a large group in the market. Social media marketing trends are effective for
all genders, races, and other demographics. This is because social media is used across the
demographics. Social media companies also collect user information and use sophisticated
algorithms to perform targeted marketing. In social media marketing, targeted marketing is
defined as reaching out straight to the targeted consumer of a particular product. For example,
a business that sells skincare products targeting men aged 18 24 who are African American
TARGET CUSTOMER FOR SOCIAL MEDIA TRENDS
!2
and living in Illinois can use social media marketing to target this particular audience. The
social media company will select this audience and market directly to them. This is what
makes social media marketing so versatile and easy to use.
One of the factors that attract businesses towards social media marketing trends is that
it is cheap compared to other advertising forms. For example, it is cheaper to advertise your
product on Facebook and Instagram than to advertise your product in a newspaper or on
television. When the business wishes to use targeted marketing, which social media
companies charge a small price for, it is cheaper when compared to advertising using
television or print media. Another reason businesses should use social media is that they can
reach higher numbers. The number of socia ..."Marketing in a Million App Market" by Aaron Watkins, President and Founder, ...
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Rebooting the EU App Economy / Fraunhofer HHI, Berlin, Germany / 13th November 2013
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Low fidelity prototype
- 1. Low Fidelity Prototype 02/06/2013 Aur辿lien Prat texte blanc texte1
- 2. What is YoumanitY ? YoumanitY is a fair marketing research supplier and a Smartphone app, which includes two main actors in its process: Companies and users. On the one hand, YoumanitY sells accurate and cheap surveys to companies and shares a percentage of the profit with charities (25% of revenues are donated). This is what makes us different from traditional marketing research suppliers. On the other hand, Youmanity is a Smartphone application which allows its users (the panel) to donate their time (while they are in the bus or the metro for instance) to a cause, to give money to humanitarian organizations. Each user will then, through his answers, give a percentage of the contract with the company that controls the survey, to humanitarian help. So users can give to humanitarian organizations without touching their own wallet. That is a huge number. I dont see how you will be able to pull that off, especially if youre saying you are lower price, which means less revenue per survey. If you look at other campaigns where companies donate a portion of revenue it is usually 1-2%. 02/06/20132
- 3. Here is my low fidelity prototype for the users. I created the prototype on .xap for this sketch. Enclosed to each page of the prototype, youll find some information about the functionality. 02/06/20133
- 5. 02/06/20135 Registration (+ fill in some useful personal information)
- 7. 02/06/20137 What you can do for 10min of your time page
- 8. 02/06/20138 A poll (next slide is the kind of questions asked)
- 9. 02/06/20139
- 12. Thanks for your attention Do not hesitate to send me your feedback and suggestions! 02/06/201312