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MA online and technical communication webinar - Nov 2011

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Florence Dujardin
Florence Dujardin

This document provides an overview of two Masters degrees offered by Sheffield Hallam University: MA Technical Communication and MA Online Communication. It summarizes the history and evolution of the degrees, the expertise and backgrounds of faculty, an outline of course content and structure including core readings, and discusses the student experience including benefits of the programs. The document encourages questions and provides online resources for more information.

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MA Technical Communication MA Online Communication
Welcome to Sheffield Hallam University
Webinar outline History Staff expertise Course content Student experience
Expertise in Communication Studies 1970s BACS 1980s MACS 1990s MATC 2000s MAEC
Brief history MA Technical Communication MA Online Communication A suggestion from the Need for a different Rolls Royce TC course: MAe-C (2001) manager Collaboration with MA technical authorship Computing Studies created in 1991 Renamed MAOC in 2007 Wider constituency: evolving TC role Constituency editors, translators Intranet comms content managers external web comms Renamed MATC in 2001 digital engagement
Team background A team of Prof N Williams academics and hybrids - C OToole A-F Dujardin professionals who are now teaching topics related Dr G J Gillin to former work Green practices MA Dr M K Burnett Beaken Dr K D Farbey Edwards
Course overview Masters dissertation project Pg Diploma 3 short modules and a year-long module Pg Certificate 3 short modules and a year-long module
Pg Certificate year TC Portfolio of reflective practice Communication Language and Information planning and writing design theory
Pg Certificate year OC Portfolio of reflective practice Corporate Digital media Social media communication and society use in orgs
Student background Preferred A good Honours degree Relevant professional experience Suitable Professional qualifications (eg professional membership) Relevant professional experience One thing students have in common a (long) gap since they studied formally no experience of online learning
Value of professional knowledge There are three key sources of knowledge development on the MA Peers Tutors course. Different perspectives help you consider your practice Literature in depth.
The online learning experience Online learning environment Work practices Reading Work-based tasks Own time and space
Social media use Traditional media Social media Group blogging Social bookmarking Screencasting Micro-blogging
MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
A new challenge Mode of study Level of study Studying your practice and context Managing time
Benefits of studying MA TC/OC Only online degrees of this kind in the UK A sense of achievement and self-validation: communication is an academic discipline A widening of perspectives on professional communication More aware of workplace practices (own and that of other workers in the same industry) A distinctive CV!
Any questions or comments? Online information Prospectus http://www.shu.ac.uk/prospectus/ Study fair (1st December) http://www.shu.ac.uk/ad/studyfair/ Application http://www.shu.ac.uk/study/form.html Course leader a-f.dujardin@shu.ac.uk
If you want to get started MATC core readings MAOC core readings Denscombe, M. (2010) The Good Denscombe, M. (2010) The Good Research Guide: For Small-scale Research Guide: For Small-scale Social Research Projects. Open Social Research Projects. Open University Press, 4th ed. University Press, 4th ed. Windahl, S., Signitzer, B. & Windahl, S., Signitzer, B. & Olson, J.T. (2009) Using Olson, J.T. (2009) Using Communication Theory: an Communication Theory: an Introduction to Planned Introduction to Planned Communication. Sage. Communication. Sage. Burnett, R.E.(2005) Technical Cornelissen, J (2008) Corporate Communication. Wadsworth, 6th ed. Communication: A Guide to Theory Schriver, K.A. (1997) Dynamics in and Practice. Sage, 2nd ed. Document Design: Creating Texts for Ess, C. (2009) Digital Media Ethics. Readers. Wiley. Polity Donelan, H., Kear, K. and Ramage, M. (Eds.) (2009) Online Communica- tion and Collaboration: A Reader. Routledge.

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MA online and technical communication webinar - Nov 2011

  • 1. MA Technical Communication MA Online Communication
  • 2. Welcome to Sheffield Hallam University
  • 3. Webinar outline History Staff expertise Course content Student experience
  • 4. Expertise in Communication Studies 1970s BACS 1980s MACS 1990s MATC 2000s MAEC
  • 5. Brief history MA Technical Communication MA Online Communication A suggestion from the Need for a different Rolls Royce TC course: MAe-C (2001) manager Collaboration with MA technical authorship Computing Studies created in 1991 Renamed MAOC in 2007 Wider constituency: evolving TC role Constituency editors, translators Intranet comms content managers external web comms Renamed MATC in 2001 digital engagement
  • 6. Team background A team of Prof N Williams academics and hybrids - C OToole A-F Dujardin professionals who are now teaching topics related Dr G J Gillin to former work Green practices MA Dr M K Burnett Beaken Dr K D Farbey Edwards
  • 7. Course overview Masters dissertation project Pg Diploma 3 short modules and a year-long module Pg Certificate 3 short modules and a year-long module
  • 8. Pg Certificate year TC Portfolio of reflective practice Communication Language and Information planning and writing design theory
  • 9. Pg Certificate year OC Portfolio of reflective practice Corporate Digital media Social media communication and society use in orgs
  • 10. Student background Preferred A good Honours degree Relevant professional experience Suitable Professional qualifications (eg professional membership) Relevant professional experience One thing students have in common a (long) gap since they studied formally no experience of online learning
  • 11. Value of professional knowledge There are three key sources of knowledge development on the MA Peers Tutors course. Different perspectives help you consider your practice Literature in depth.
  • 12. The online learning experience Online learning environment Work practices Reading Work-based tasks Own time and space
  • 13. Social media use Traditional media Social media Group blogging Social bookmarking Screencasting Micro-blogging
  • 17. A new challenge Mode of study Level of study Studying your practice and context Managing time
  • 18. Benefits of studying MA TC/OC Only online degrees of this kind in the UK A sense of achievement and self-validation: communication is an academic discipline A widening of perspectives on professional communication More aware of workplace practices (own and that of other workers in the same industry) A distinctive CV!
  • 19. Any questions or comments? Online information Prospectus http://www.shu.ac.uk/prospectus/ Study fair (1st December) http://www.shu.ac.uk/ad/studyfair/ Application http://www.shu.ac.uk/study/form.html Course leader a-f.dujardin@shu.ac.uk
  • 20. If you want to get started MATC core readings MAOC core readings Denscombe, M. (2010) The Good Denscombe, M. (2010) The Good Research Guide: For Small-scale Research Guide: For Small-scale Social Research Projects. Open Social Research Projects. Open University Press, 4th ed. University Press, 4th ed. Windahl, S., Signitzer, B. & Windahl, S., Signitzer, B. & Olson, J.T. (2009) Using Olson, J.T. (2009) Using Communication Theory: an Communication Theory: an Introduction to Planned Introduction to Planned Communication. Sage. Communication. Sage. Burnett, R.E.(2005) Technical Cornelissen, J (2008) Corporate Communication. Wadsworth, 6th ed. Communication: A Guide to Theory Schriver, K.A. (1997) Dynamics in and Practice. Sage, 2nd ed. Document Design: Creating Texts for Ess, C. (2009) Digital Media Ethics. Readers. Wiley. Polity Donelan, H., Kear, K. and Ramage, M. (Eds.) (2009) Online Communica- tion and Collaboration: A Reader. Routledge.

Editor's Notes

  1. 1st BA in Communication Studies (1970s)1st MA in Communication Studies (1980s)Applied routes: MATC (1991) and MAOC (2001)
  2. Noel Williams writing, multimedia, consultancy in techcommA-F Dujardin former tech writer/editor and trainer, comm consultancy (incl web comms), interest in online learningGeff Green multimedia and online commsMike Beaken writingD Farbey and K Edwards still practitioners in techcomm, keen interest in online learningKaye Burnett specialist in corporate communication, esp in public sectorJulie Gillin PR and journalismCarmel OToole PR