Macdonalds
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McDonald's has served customers around the world since 1955 and helped shape the fast food industry. Key events in McDonald's history include Ray Kroc becoming the first franchisee in 1954 and opening his first restaurant in 1955. McDonald's investment in India raised food production standards and increased business for Indian suppliers. McDonald's success in India was achieved by sourcing all products locally from over 38 long-term suppliers.
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- 1. Prepared by Jaaved Shaikh
- 2. About Macdonalds Since 1955, weve been proud to serve the world some of its favorite food. And along the way, weve managed not just to live history, but create it: from drive-thru restaurants to Chicken McNuggets to college credits from Hamburger U and much more. Its been quite the journey, and we promise this is just the beginning-weve got our hearts set on making more history.
- 3. About Macdonalds 1954 Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San Bernardino, California. 1955 Ray Kroc opened his first restaurant in Des Plaines, Illinois (near Chicago), and the McDonald's Corporation was created. 1957 Quality, Service, Cleanliness and Value (Q.S.C. & V.) became the company motto.
- 4. About Macdonalds 1959 The 100th McDonald's opened in Chicago. 1961 Ray Kroc bought all rights to the McDonald's concept from the McDonald's brothers for $2.7 million. Hamburger University opened in Elk Grove, near Chicago. 1963 One billion hamburgers sold. The 500th restaurant opened.
- 5. About Macdonalds 1959 The 100th McDonald's opened in Chicago. 1961 Ray Kroc bought all rights to the McDonald's concept from the McDonald's brothers for $2.7 million. Hamburger University opened in Elk Grove, near Chicago. 1963 One billion hamburgers sold. The 500th restaurant opened.
- 7. Macdonalds Supply Chain McDonalds investment in India has changed the entire Indian fast food industry: It has raised the standards of food production and increased local and international business for Indian companies. Produces over 2,000 pounds of cheese per month. Helped set up 15 bulk cooling centers throughout the district from which it purchases milk. Checks fat content. Detects minute traces of pesticides or antibiotics administered to cows. This instant rejection forces farmers to follow the best practices in terms of raising livestock, using proper feeds, and cutting down on the use of pesticides and animal medicines.
- 8. Why Was McDonalds So Successful in India?
- 9. Why Was McDonalds So Successful in India? The success of McDonalds India was achieved by sourcing all its required products from within the country. To ensure this, McDonalds developed local businesses, which can supply it highest quality products. Today, McDonalds India works with 38 different suppliers on a long term basis and several other stand alone restaurants for its various other requirements. McDonalds distribution centers in India came in the following order: Noida and Kalamboli (Mumbai) in 1996, Bangalore in 2004, and the latest one in Kolkata (2007).