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Make Money with Affiliate Marketing - A Guide For New Affiliates

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Danay Escanaverino
Danay Escanaverino

Affiliate Marketing 101 is a guide that teaches the basics of Affiliate Marketing and the strategies you can use to start making money as an affiliate today.

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No Matter How SMALL or LARGE Your Audience.
Danay Escanaverino CEO LunaSol Media 25+ Years in Digital Marketing Mom to 2 Boys, 1 GB & 2 Dogs Love dad jokes Hate fluff
Jackie Paz Dir. Of Affiliate Marketing 15+ Years in Affiliate Marketing Mom to a surly teen & a sassy 7-year-old Cant Watch horror movies Love Edgar Allan Poe Poems
Goals Strategy for earning MONEY no matter the size of your audience. What is Affiliate Marketing Types of Affiliates Payment Models Types of Campaigns Ideas and tips for promoting campaigns.
What is Affiliate Marketing? Affiliate marketing is the process of earning a commission by promoting other peoples (or companys) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
Four Key Players Participant Also Known As Function Advertiser Retailer/Merchant/Brand Owns products or services being promoted Network Platform Owns platform and service for affiliates to find Advertisers to promote. Also handles payments and support. Affiliate Publisher Owns or buys traffic & audience to promote Advertiser campaigns/products. Customer Buyer Person who purchases products promoted by affiliate.
Make Money with Affiliate Marketing - A Guide For New Affiliates
Types of Affiliates Affiliates are ANYONE who has an audience or can find an audience to promote to. Podcasts YouTube/ Vimeo Facebook Instagram Twitter TikTok Apps Coupons Email/ Newsletters Blogs PPC Media Buyer
Calls, Clicks, Leads & Sales (Affiliate Offers) Pay Per Click (PPC) Cost Per Sale/Acquisition (CPA) Pay Per Lead (CPL) Pay Per Call (PPCALL)
Pay Per Click Advertisers pay for every click to send to their sites. Like AdSense, but pays MORE. No need to worry about sales or conversions. Vertical Focused = More Conversions
Monetize your ThankYou Page with CPC
Higher Education Pays $1-5 per click. Promotes higher education. Multiple placement opportunities Vertical based campaign allows for multiple conversions from the same audience.
Pay Per Lead Advertisers pay for every lead you send to their sites. No more giving away leads for FREE. No need to worry about sales or conversions. High conversion rates 10% to 50% Tons of offers = variety
Pay Per Call Marketing Advertisers pay A LOT of money for a simple phone call. Many buy ad space on radio, podcasts, tv & YouTube for a large discount.
XYZ Alarm Company Pays $50 per 2 minute phone call. Generic campaign Works with most audiences. Only 1 of your listeners needs to call for you to earn $50! Product most people want or need.
Elements of a Pay Per Call Campaign Phone Number Payout Call Duration Script Age Filter Location Filter Days/Times
Lets do some more math
Why do they pay so much money?
Alarms Alarm service is worth thousands over the course of a customers lifetime. 10 X $50 = $500 $50 for a call is perfectly reasonable.
Rehab Rehab charges insurance $10,000 to $30,000 Pay $150 per call 50 CALLS X $150 = $7,500 COST Profit is still in the thousands.
Lots of Choices Legal Travel Cable Home Services Author Publishing Cell Service Windows Satellite Pool Service Adoption Taxes Gutters Car Donation Insurance Lawn Rehab Debt Horoscope
How many ways can I implement ads? Within podcast Email newsletter Social Media Posts Show notes Thankyou Page
Make Money with Affiliate Marketing - A Guide For New Affiliates
Make Money with Affiliate Marketing - A Guide For New Affiliates
Make Money with Affiliate Marketing - A Guide For New Affiliates
Affiliate Products (CPA) $49 Product 50% Commission 2% Conversion Rate Half of your listeners visited 1 Purchase You made $25
Youtuber Teaches about photography.
How does he promote? Includes affiliate links to all of the products he mentions in his videos.
FTC Disclosure In Show Be upfront and use clear statements. Hey guys, this is an ad for [Brand Name] Thanks to [Brand Name] we are able to make this podcast Heres a quick message from our affiliate partner [Brand Name] . Examples
Upsell in your business Add to your current product offerings. Example: Branding coaches can include it as an upsell or as part of their programs since this is a great way to build a personal brand. Feature articles are great for establishing a brand, gaining recognition and SEO. Being a member is also a great talking point.
Youtube Create a how-to video on any topic where you can add the LIB Membership Offer as a resource. Branding 101 How to Grow Your Personal Brand 10 Tips on Becoming a Thought Leader How to enter the Latina professional market.
Social Video The YouTube strategy can be replicated on all social platforms that offer both live video and regular video. Instagram Live Instagram TV Facebook Live Facebook Video Vimeo TikTok Twitch Wistia Dailymotion
Review Site You can run a review blog that talks about different membership programs and promote LIB.
LinkedIn 1. Make connections with other Latina professionals and cultivate the relationship. 2. When you have established that relationship, you can invite her to your email list or to connect off LinkedIn. 3. Send her a link to your post about LIB.
Answer Questions 1. Search for a specific topic or question on google, YouTube or Q&A sites like Quora.com 2. Start to answer 3. Include a link to your blog post, YouTube video or other content that expands on the answer AND promotes the offer.
Email Signatures 1. Connect with people on any social platform. 2. Invite to connect off platform. 3. Send a quick message with LIB in your signature or as a PS.
Facebook Hacks 1. Change profile image constantly. (shows up in contacts feeds) 2. Interact with all likes & comments. 3. Repeat with background image (same effect)
Create Resource List 1. Create a dedicated page on your site. 2. Recommend your favorite products or services. 3. Include a link to each one.
Use Gated Content 1. Offer something FREE that users will want. 2. Ask for their email before they can access it. 3. Email them weekly with promotions.
Build Your List Email is still the #1 traffic source on the internet. Build your list by capturing emails from EVERY POSSIBLE SOURCE. Webinars Facebook tab Popup Forms Surveys and Quizzes Giveaways and Contests Content Upgrades
FTC Disclosure Show Notes & Social Disclose relationship clearly in show notes. Place as close to the product/brand link as possible. Use #AD or #SPONSORED in all social
Be Creative & Earn $$$!
Next Steps Sign up for Affiliate Network Get approval Find offers Apply Get promotional materials Get tracking links Publish Campaign Reporting
Lets Connect! danay@lunasolmedia.com Mira.Click Instagram @danay.e Send me your favorite dad joke!
Know your numbers Are the same 100 people listening to your episode daily?
Monetize with Sponsors Lots of research to find the right partners. Charge $500 for a month What does the sponsor get for $500? Can buy 16,600 downloads for $500. Marketing budget needs results.

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Make Money with Affiliate Marketing - A Guide For New Affiliates

  • 1. No Matter How SMALL or LARGE Your Audience.
  • 2. Danay Escanaverino CEO LunaSol Media 25+ Years in Digital Marketing Mom to 2 Boys, 1 GB & 2 Dogs Love dad jokes Hate fluff
  • 3. Jackie Paz Dir. Of Affiliate Marketing 15+ Years in Affiliate Marketing Mom to a surly teen & a sassy 7-year-old Cant Watch horror movies Love Edgar Allan Poe Poems
  • 4. Goals Strategy for earning MONEY no matter the size of your audience. What is Affiliate Marketing Types of Affiliates Payment Models Types of Campaigns Ideas and tips for promoting campaigns.
  • 5. What is Affiliate Marketing? Affiliate marketing is the process of earning a commission by promoting other peoples (or companys) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
  • 6. Four Key Players Participant Also Known As Function Advertiser Retailer/Merchant/Brand Owns products or services being promoted Network Platform Owns platform and service for affiliates to find Advertisers to promote. Also handles payments and support. Affiliate Publisher Owns or buys traffic & audience to promote Advertiser campaigns/products. Customer Buyer Person who purchases products promoted by affiliate.
  • 8. Types of Affiliates Affiliates are ANYONE who has an audience or can find an audience to promote to. Podcasts YouTube/ Vimeo Facebook Instagram Twitter TikTok Apps Coupons Email/ Newsletters Blogs PPC Media Buyer
  • 9. Calls, Clicks, Leads & Sales (Affiliate Offers) Pay Per Click (PPC) Cost Per Sale/Acquisition (CPA) Pay Per Lead (CPL) Pay Per Call (PPCALL)
  • 10. Pay Per Click Advertisers pay for every click to send to their sites. Like AdSense, but pays MORE. No need to worry about sales or conversions. Vertical Focused = More Conversions
  • 12. Higher Education Pays $1-5 per click. Promotes higher education. Multiple placement opportunities Vertical based campaign allows for multiple conversions from the same audience.
  • 13. Pay Per Lead Advertisers pay for every lead you send to their sites. No more giving away leads for FREE. No need to worry about sales or conversions. High conversion rates 10% to 50% Tons of offers = variety
  • 14. Pay Per Call Marketing Advertisers pay A LOT of money for a simple phone call. Many buy ad space on radio, podcasts, tv & YouTube for a large discount.
  • 15. XYZ Alarm Company Pays $50 per 2 minute phone call. Generic campaign Works with most audiences. Only 1 of your listeners needs to call for you to earn $50! Product most people want or need.
  • 16. Elements of a Pay Per Call Campaign Phone Number Payout Call Duration Script Age Filter Location Filter Days/Times
  • 17. Lets do some more math
  • 18. Why do they pay so much money?
  • 19. Alarms Alarm service is worth thousands over the course of a customers lifetime. 10 X $50 = $500 $50 for a call is perfectly reasonable.
  • 20. Rehab Rehab charges insurance $10,000 to $30,000 Pay $150 per call 50 CALLS X $150 = $7,500 COST Profit is still in the thousands.
  • 21. Lots of Choices Legal Travel Cable Home Services Author Publishing Cell Service Windows Satellite Pool Service Adoption Taxes Gutters Car Donation Insurance Lawn Rehab Debt Horoscope
  • 22. How many ways can I implement ads? Within podcast Email newsletter Social Media Posts Show notes Thankyou Page
  • 26. Affiliate Products (CPA) $49 Product 50% Commission 2% Conversion Rate Half of your listeners visited 1 Purchase You made $25
  • 28. How does he promote? Includes affiliate links to all of the products he mentions in his videos.
  • 29. FTC Disclosure In Show Be upfront and use clear statements. Hey guys, this is an ad for [Brand Name] Thanks to [Brand Name] we are able to make this podcast Heres a quick message from our affiliate partner [Brand Name] . Examples
  • 30. Upsell in your business Add to your current product offerings. Example: Branding coaches can include it as an upsell or as part of their programs since this is a great way to build a personal brand. Feature articles are great for establishing a brand, gaining recognition and SEO. Being a member is also a great talking point.
  • 31. Youtube Create a how-to video on any topic where you can add the LIB Membership Offer as a resource. Branding 101 How to Grow Your Personal Brand 10 Tips on Becoming a Thought Leader How to enter the Latina professional market.
  • 32. Social Video The YouTube strategy can be replicated on all social platforms that offer both live video and regular video. Instagram Live Instagram TV Facebook Live Facebook Video Vimeo TikTok Twitch Wistia Dailymotion
  • 33. Review Site You can run a review blog that talks about different membership programs and promote LIB.
  • 34. LinkedIn 1. Make connections with other Latina professionals and cultivate the relationship. 2. When you have established that relationship, you can invite her to your email list or to connect off LinkedIn. 3. Send her a link to your post about LIB.
  • 35. Answer Questions 1. Search for a specific topic or question on google, YouTube or Q&A sites like Quora.com 2. Start to answer 3. Include a link to your blog post, YouTube video or other content that expands on the answer AND promotes the offer.
  • 36. Email Signatures 1. Connect with people on any social platform. 2. Invite to connect off platform. 3. Send a quick message with LIB in your signature or as a PS.
  • 37. Facebook Hacks 1. Change profile image constantly. (shows up in contacts feeds) 2. Interact with all likes & comments. 3. Repeat with background image (same effect)
  • 38. Create Resource List 1. Create a dedicated page on your site. 2. Recommend your favorite products or services. 3. Include a link to each one.
  • 39. Use Gated Content 1. Offer something FREE that users will want. 2. Ask for their email before they can access it. 3. Email them weekly with promotions.
  • 40. Build Your List Email is still the #1 traffic source on the internet. Build your list by capturing emails from EVERY POSSIBLE SOURCE. Webinars Facebook tab Popup Forms Surveys and Quizzes Giveaways and Contests Content Upgrades
  • 41. FTC Disclosure Show Notes & Social Disclose relationship clearly in show notes. Place as close to the product/brand link as possible. Use #AD or #SPONSORED in all social
  • 43. Next Steps Sign up for Affiliate Network Get approval Find offers Apply Get promotional materials Get tracking links Publish Campaign Reporting
  • 45. Know your numbers Are the same 100 people listening to your episode daily?
  • 46. Monetize with Sponsors Lots of research to find the right partners. Charge $500 for a month What does the sponsor get for $500? Can buy 16,600 downloads for $500. Marketing budget needs results.