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Technomics Market Diligence Practice
 A Brief Introduction To Technomic, Our Expertise and Experience
Overview & The Technomic
Advantage
Overview
Technomic understands the process of foodservice industry asset acquisition entails a number of
critical phases. Broadly speaking these include :
      Target Screening & Identification
      Market Diligence
      Post Acquisition
Technomics Market Diligence Program provides savvy investors with a unique set of acquisition
tools designed to assist them through all phases the + objective of any M&A transaction is to
create value. When considering acquisition of assets within the Foodservice Industry, credible
and comprehensive market diligence can make the difference between a sound investment and
one which carries unnecessary risk. that offers unparalleled industry insight using Technomics
exclusive industry analysis tools, expertise and experience.




                                                                                                  3
The Technomic Advantage
With over 40 years of experience, Technomic has we have long been recognized as the leader in
foodservice industry research and consultancy, providing assistance to both chain restaurant
operators and the businesses that interface with them. To sustain our station as the foremost
foodservice industry research firm and consultancy in the world, Technomic leverages its
unequaled resource advantage:
      World class research assets
      Comprehensive and expansive knowledge resources and libraries
      Unparalleled expertise gained over a unique history of foodservice industry experience
      Unmatched access to senior industry thought leaders
      History of consistently delivering extraordinary results for clients
      Highly flexible and responsive project initiations
      Robust best-practice methodologies and work processes
      Vast experience in industry due diligence projects
The Technomic Advantage means our clients get results faster and results that are more
meaningful.

                                                                                                4
Knowledge Resources
In addition to world-class secondary research, Technomic relies on a number of proprietary
analytical tools to provide investing clients with the information they need to succeed. These
tools include Technomics:
      Menu Monitor - an online searchable resource for in-depth menu tracking providing instant access to
       thousands (3,500) of current U.S. (1,900) and international menus (1,600), as well as powerful
       analysis tools.
      Consumer Brand Metrics - provides ongoing consumer assessments of leading foodservice brands.
       Performance ratings are based on descriptive attributes in major categories, such as food/beverage,
       unit appearance, value, brand image, convenience, and service/hospitality.
      Digital Resource Library - an online database delivering comprehensive operator intelligence on
       thousands (3,700) of detailed foodservice company profiles that are updated continuously for leading
       U.S. (2,450) and international chains (1,250), as well as industry financials with expert insights from
       Technomic reports and news briefs.
      Smart Support  integrates Technomic analytics to deliver quick responses to specific questions,
       providing the information needed to conduct competitive analyses and understand data points.
      Price Monitor - utilizes menu price-tracking resource that facilitates analysis of competitive chain
       menus in relevant U.S. and Canadian markets. Technomic obtains menus for each chain in selected
       DMAs and compiles data for analysis by meal part, item and price.

                                                                                                                 5
Client List
Our due diligence engagements are individually designed to meet your needs and circumstances.
Following are a number of clients that have already utilized our services in assessing various chain
restaurants:
  Client                                      Acquisition
  American Securities Capital Partners        Fast-casual Mexican chain
  Brazos Private Equity Partners              Casual dining chain
  Caxton-Iseman                               Midscale restaurant chain
  Falfurrias Capital Partners                 Quick-service chicken chain
                                              Bakery chain , Foodservice management firm,
  JP Morgan Capital Partners
                                              Cash-and-carry retailer
  Madison Dearborn Partners                   Quick-service hamburger chain
  PNC Riverarch                               Quick-service hamburger chain
  Sterling Investment Partners                Quick-service pizza chain
  Sterling Partners                           Bakery chain
  Thomas Weisel Partners                      Fast-casual restaurant group
  Three Cities Research                       Casual-dining chain , Fast-food chain
  ValueAct Capital                            Southwest restaurant chain
                                                                                                       6
Target Screening & Identification
Target Screening & Identification Program
When a buyer or investor decides to engage in an acquisition, the first step is a comprehensive
screening process to identify potential targets. Technomics Target Screening and Identification
Program delivers powerful insights incorporating benchmarking analytics based upon either
broad segments of the foodservice industry or specific chains. The benchmarking variables
Technomic utilizes include (but are not limited to):
                                  Technomic Target Screening Benchmark Variables
          Visits by daypart                                Unit Sales AUV
          Check average                                    System Sales CAGR
          Visit frequency                                  Estimated number of transactions
          Drive-through/Dine-in usage mix                  Sales by daypart
          Estimated sales by food type                     Share of visits by food type
          Brand Performance Metrics                        Sales by demographic
          Menu Gap Analysis                                Takeout/Delivery usage mix

Clients are provided a Screening Scorecard which enables them to quickly and easily identify
and prioritize potential acquisition targets. Deliverables for the TSI Program are available on
quarterly, semi-annually or single point in time (Snap Shot) basis. Having this information
available enables clients to make informed decisions regarding opportunities within the
restaurant industry space. Once targets are identified, clients can proceed with confidence to the
next phase.                                                                                        8
Market Diligence
Market Diligence Program
Once an acquisition target has been identified, credible and comprehensive market diligence can
make the difference between a sound investment and one which carries unnecessary risk.
Technomics Market Diligence Program offers unparalleled industry insight using Technomics
exclusive industry analysis tools, expertise and experience.
      Process Fundamentals
      Process Inputs
      Process Initiation Meeting
      Process Deliverables
      Process Deliverables - Samples




                                                                                                  10
Process Fundamentals
Technomics Market Diligence Program makes use of an integrated, structured approach built
upon four fundamentals which represent critical internal and external inputs:




               Foundational      Foodservice         Chain         Custom Client
               Understanding       Segment          Analytics       Perspectives
                   Overall          Insight       Chain Specific   Information &
                Foodservice        Segment        Performance          Analysis
                 Industry &         Specific       Review and          Custom
                Performance      Performance        Analysis         Tailored to
                  Review &        Review and                        Client Needs
                  Analysis         Analysis




                                                                                             11
Process Inputs

       Foundational                 Foodservice Segment              Chain Analytics         Custom Client
       Understanding                      Insight                                             Perspectives
   Overall Foodservice            Segment Specific                 Custom              Custom Market
    Industry Performance            Performance Review &              Research &           Diligence
    Review & Analysis               Analysis                          Analysis            Franchisee
   Historical & Projected         Historical & Projected           System & Unit        Qualitative/Quantitati
    Industry Revenues               Segment Revenues                  Level Economic       ve Evaluations
   Historical & Projected         Historical & Projected            Benchmarking        Customer
    Unit Levels                     Segment Unit Levels              User Profiles        Quantitative/Qualitati
   Historical Traffic Levels      Historical Segment Traffic       Consumer             ve Evaluations
   Historical Economic             Levels                            Brand Metrics       Strategic Initiative
    Determinants of Overall        Historical Economic              Comparative          Impact Assessment
    Industry Performance            Determinants of Overall           Competitive         Relevant Merger &
   Demographic                     Segment Performance               Environment          Acquisition Activity
    Determinants of                Demographic                       Analysis            Financial
    Industry Performance            Determinants of Segment          Menu Analysis        Benchmarking
   Historical Levels of            Performance                      Forecasting
    Operator Sentiment             Segment Trends &
                                    Influences


                                                                                                                12
Process Initiation Meeting
The Process initiates with a Process Initiation Meeting. We believe this meeting is critical to the
process because it sets the tone for a successful project. The Process Initiation Meeting enables
both Technomic and client to:
      Gain a thorough understanding of the underlying business rationale and strategy associated with the
       potential acquisition;
      Identify key issues and drivers
      Clarify points in question
      Set time lines
      Establish lines of communication
      Finalize issues related to related to:
           Scope
           Methodology
           Deliverables
Only when there has been a mutually satisfactory Process Initiation Meeting can Technomic
began work in earnest.

                                                                                                             13
Deliverables
Because Technomic crafts deliverables to meet the specific needs of it clients, each set of
deliverables is slightly different. However, deliverables typically include a written report (available
in PDF or hard copy formats) presented to clients consisting of:
      Table of Contents
      Executive Summary
      Technomics evaluation, insight and analysis related to:
           Foundational Understanding
           Segment Insights
           Chain Analytics
           Unique Perspectives
      Conclusions and Implications
      Appendix
After the report is completed, Technomic reviews (either by conference call or in person at a
mutually agreed upon location) its findings and answer any questions clients may have. Sample
deliverables are found on the following page.

                                                                                                      14
Historical & Projected Industry Revenue: Total Restaurants
And Limited Service Restaurants From 2000 To 2013


  Technomic Foodservice Segment Time Series:    Technomic Foodservice Segment Time Series:
             Full Service Restaurants                     Limited Service Restaurants
           Retail Sales                                   Retail Sales
           Equivalent % Nominal       % Real              Equivalent % Nominal       % Real
    Year      ($B)        Change      Change      Year        ($B)      Change      Change
  2000 (R)
            112.474         6.8%        4.3%    2001(R) 129.515           4.0%        1.0%
  2001 (R)
            117.939         4.9         1.9     2002(R) 134.782           4.1         1.5
                                                2003  (R)   143.602       6.5         4.8
  2002(R) 120.095           1.8        -0.7
                                                2004  (R)   155.227       8.1         4.5
  2003(R) 127.218           5.9         4.2
  2004(R) 136.075           7           3.4     2005(R) 165.765           6.8         3.5
  2005(R) 144.397           6.1         2.9     2006(R) 174.960           5.5         2.4
  2006(R) 155.274           7.5         4.3     2007(R) 182.967           4.6         0.9
                                                2008  (R)   188.822       3.2       -1.2
  2007(R) 163.366           5.2         1.5           (R)
                                                2009        187.877      -0.5       -3.8
  2008(R) 159.282          -2.5        -6.6
                                                2010(R)       ***         ***          ***
  2009(R) 149.725          -6          -9.1
                                                2011(R)       ***         ***          ***
  2010(R) 147.778          -1.3        -2.5
                                                 2012(P)      ***         ***          ***
  2011(R) 151.473           2.5         0            (FC)
                                                2013          ***         ***          ***
   2012(P) 157.532          4           1.5
  2013(FC) 164.621          4.5         2
                                                                                              15

           Source: Technomic Data Digest 2012
McDonald's And Wendys Are The Top BK Competitors Nationally;
Sonic And Hardees Are More Prominent On The Local Level
 If you had not visited Burger King on                             Which restaurant(s) (would you have gone to
               this occasion,                                                 instead of Burger King)?
 which of the following would you have
                been most
                                                                           Top 5 Restaurant Alternatives to Burger King
          likely to do instead?
                                                                                       (unaided mentions)
                                       51%                                         National BK                         Local BK
      A different                        66%
      restaurant                         65%                         1      McDonalds (49%)                McDonalds (45%)
                                          71%                        2      Wendys (23%)                   Wendys (22%)

                                   42%                               3      Subway (12%)                    Hardees (11%)

        At home                 28%                                  4      Taco Bell (11%)                 Sonic (8%)
                                 32%
                               24%                                   5      Arbys (10%)                    Taco Bell (7%)
                                                                    Note: Burger King was mentioned as an alternative to
                                                                    visiting a competitor burger chain by 6% of respondents.
                          8%
A prepared meal          6%
                         3%
                         5%

National BK    Local BK       Competitor          Casual Burger

                                                                                                                                  16
              Most recent visit: Burger King
              Base: National BK (656); Local BK (500); Competitor (150); Casual Burger (1,699)
Post Acquisition
Post Acquisition Program
The objective of any M&A transaction is to create value. Once a target company is acquired, the
post-acquisition phase is an excellent opportunity to identify operational, customer and menu
areas which can yield additional value. Technomics Post Acquisition Program provides clients
with an expansive toolkit to gain a better understanding of the areas the newly acquired
company may be underperforming in as well as insights and recommendations to address
potential issues.
      Operational Audit
           Labor Standards & Management
           Food Production/Food Cost Standards & Management
           Service Standards & Management
           Performance Benchmarks & Measurement
      Menu Evaluations
           Menu & Category Mix
           Menu Variety
           Food Quality
      Customer Research
           Dining Experience                                                                     18
For More Information




                        300 S. Riverside Plaza
                             Suite 1200
                          Chicago, IL 60606


               Mathew Mandeltort
               Senior Consultant



                                            312-506-3917
                            mmandeltort@technomic.com
                   http:epicureancandidate.wordpress.com
                                                           19

More Related Content

Market diligence product presentation 3 2013 mm(mr) #14691

  • 1. Technomics Market Diligence Practice A Brief Introduction To Technomic, Our Expertise and Experience
  • 2. Overview & The Technomic Advantage
  • 3. Overview Technomic understands the process of foodservice industry asset acquisition entails a number of critical phases. Broadly speaking these include : Target Screening & Identification Market Diligence Post Acquisition Technomics Market Diligence Program provides savvy investors with a unique set of acquisition tools designed to assist them through all phases the + objective of any M&A transaction is to create value. When considering acquisition of assets within the Foodservice Industry, credible and comprehensive market diligence can make the difference between a sound investment and one which carries unnecessary risk. that offers unparalleled industry insight using Technomics exclusive industry analysis tools, expertise and experience. 3
  • 4. The Technomic Advantage With over 40 years of experience, Technomic has we have long been recognized as the leader in foodservice industry research and consultancy, providing assistance to both chain restaurant operators and the businesses that interface with them. To sustain our station as the foremost foodservice industry research firm and consultancy in the world, Technomic leverages its unequaled resource advantage: World class research assets Comprehensive and expansive knowledge resources and libraries Unparalleled expertise gained over a unique history of foodservice industry experience Unmatched access to senior industry thought leaders History of consistently delivering extraordinary results for clients Highly flexible and responsive project initiations Robust best-practice methodologies and work processes Vast experience in industry due diligence projects The Technomic Advantage means our clients get results faster and results that are more meaningful. 4
  • 5. Knowledge Resources In addition to world-class secondary research, Technomic relies on a number of proprietary analytical tools to provide investing clients with the information they need to succeed. These tools include Technomics: Menu Monitor - an online searchable resource for in-depth menu tracking providing instant access to thousands (3,500) of current U.S. (1,900) and international menus (1,600), as well as powerful analysis tools. Consumer Brand Metrics - provides ongoing consumer assessments of leading foodservice brands. Performance ratings are based on descriptive attributes in major categories, such as food/beverage, unit appearance, value, brand image, convenience, and service/hospitality. Digital Resource Library - an online database delivering comprehensive operator intelligence on thousands (3,700) of detailed foodservice company profiles that are updated continuously for leading U.S. (2,450) and international chains (1,250), as well as industry financials with expert insights from Technomic reports and news briefs. Smart Support integrates Technomic analytics to deliver quick responses to specific questions, providing the information needed to conduct competitive analyses and understand data points. Price Monitor - utilizes menu price-tracking resource that facilitates analysis of competitive chain menus in relevant U.S. and Canadian markets. Technomic obtains menus for each chain in selected DMAs and compiles data for analysis by meal part, item and price. 5
  • 6. Client List Our due diligence engagements are individually designed to meet your needs and circumstances. Following are a number of clients that have already utilized our services in assessing various chain restaurants: Client Acquisition American Securities Capital Partners Fast-casual Mexican chain Brazos Private Equity Partners Casual dining chain Caxton-Iseman Midscale restaurant chain Falfurrias Capital Partners Quick-service chicken chain Bakery chain , Foodservice management firm, JP Morgan Capital Partners Cash-and-carry retailer Madison Dearborn Partners Quick-service hamburger chain PNC Riverarch Quick-service hamburger chain Sterling Investment Partners Quick-service pizza chain Sterling Partners Bakery chain Thomas Weisel Partners Fast-casual restaurant group Three Cities Research Casual-dining chain , Fast-food chain ValueAct Capital Southwest restaurant chain 6
  • 7. Target Screening & Identification
  • 8. Target Screening & Identification Program When a buyer or investor decides to engage in an acquisition, the first step is a comprehensive screening process to identify potential targets. Technomics Target Screening and Identification Program delivers powerful insights incorporating benchmarking analytics based upon either broad segments of the foodservice industry or specific chains. The benchmarking variables Technomic utilizes include (but are not limited to): Technomic Target Screening Benchmark Variables Visits by daypart Unit Sales AUV Check average System Sales CAGR Visit frequency Estimated number of transactions Drive-through/Dine-in usage mix Sales by daypart Estimated sales by food type Share of visits by food type Brand Performance Metrics Sales by demographic Menu Gap Analysis Takeout/Delivery usage mix Clients are provided a Screening Scorecard which enables them to quickly and easily identify and prioritize potential acquisition targets. Deliverables for the TSI Program are available on quarterly, semi-annually or single point in time (Snap Shot) basis. Having this information available enables clients to make informed decisions regarding opportunities within the restaurant industry space. Once targets are identified, clients can proceed with confidence to the next phase. 8
  • 10. Market Diligence Program Once an acquisition target has been identified, credible and comprehensive market diligence can make the difference between a sound investment and one which carries unnecessary risk. Technomics Market Diligence Program offers unparalleled industry insight using Technomics exclusive industry analysis tools, expertise and experience. Process Fundamentals Process Inputs Process Initiation Meeting Process Deliverables Process Deliverables - Samples 10
  • 11. Process Fundamentals Technomics Market Diligence Program makes use of an integrated, structured approach built upon four fundamentals which represent critical internal and external inputs: Foundational Foodservice Chain Custom Client Understanding Segment Analytics Perspectives Overall Insight Chain Specific Information & Foodservice Segment Performance Analysis Industry & Specific Review and Custom Performance Performance Analysis Tailored to Review & Review and Client Needs Analysis Analysis 11
  • 12. Process Inputs Foundational Foodservice Segment Chain Analytics Custom Client Understanding Insight Perspectives Overall Foodservice Segment Specific Custom Custom Market Industry Performance Performance Review & Research & Diligence Review & Analysis Analysis Analysis Franchisee Historical & Projected Historical & Projected System & Unit Qualitative/Quantitati Industry Revenues Segment Revenues Level Economic ve Evaluations Historical & Projected Historical & Projected Benchmarking Customer Unit Levels Segment Unit Levels User Profiles Quantitative/Qualitati Historical Traffic Levels Historical Segment Traffic Consumer ve Evaluations Historical Economic Levels Brand Metrics Strategic Initiative Determinants of Overall Historical Economic Comparative Impact Assessment Industry Performance Determinants of Overall Competitive Relevant Merger & Demographic Segment Performance Environment Acquisition Activity Determinants of Demographic Analysis Financial Industry Performance Determinants of Segment Menu Analysis Benchmarking Historical Levels of Performance Forecasting Operator Sentiment Segment Trends & Influences 12
  • 13. Process Initiation Meeting The Process initiates with a Process Initiation Meeting. We believe this meeting is critical to the process because it sets the tone for a successful project. The Process Initiation Meeting enables both Technomic and client to: Gain a thorough understanding of the underlying business rationale and strategy associated with the potential acquisition; Identify key issues and drivers Clarify points in question Set time lines Establish lines of communication Finalize issues related to related to: Scope Methodology Deliverables Only when there has been a mutually satisfactory Process Initiation Meeting can Technomic began work in earnest. 13
  • 14. Deliverables Because Technomic crafts deliverables to meet the specific needs of it clients, each set of deliverables is slightly different. However, deliverables typically include a written report (available in PDF or hard copy formats) presented to clients consisting of: Table of Contents Executive Summary Technomics evaluation, insight and analysis related to: Foundational Understanding Segment Insights Chain Analytics Unique Perspectives Conclusions and Implications Appendix After the report is completed, Technomic reviews (either by conference call or in person at a mutually agreed upon location) its findings and answer any questions clients may have. Sample deliverables are found on the following page. 14
  • 15. Historical & Projected Industry Revenue: Total Restaurants And Limited Service Restaurants From 2000 To 2013 Technomic Foodservice Segment Time Series: Technomic Foodservice Segment Time Series: Full Service Restaurants Limited Service Restaurants Retail Sales Retail Sales Equivalent % Nominal % Real Equivalent % Nominal % Real Year ($B) Change Change Year ($B) Change Change 2000 (R) 112.474 6.8% 4.3% 2001(R) 129.515 4.0% 1.0% 2001 (R) 117.939 4.9 1.9 2002(R) 134.782 4.1 1.5 2003 (R) 143.602 6.5 4.8 2002(R) 120.095 1.8 -0.7 2004 (R) 155.227 8.1 4.5 2003(R) 127.218 5.9 4.2 2004(R) 136.075 7 3.4 2005(R) 165.765 6.8 3.5 2005(R) 144.397 6.1 2.9 2006(R) 174.960 5.5 2.4 2006(R) 155.274 7.5 4.3 2007(R) 182.967 4.6 0.9 2008 (R) 188.822 3.2 -1.2 2007(R) 163.366 5.2 1.5 (R) 2009 187.877 -0.5 -3.8 2008(R) 159.282 -2.5 -6.6 2010(R) *** *** *** 2009(R) 149.725 -6 -9.1 2011(R) *** *** *** 2010(R) 147.778 -1.3 -2.5 2012(P) *** *** *** 2011(R) 151.473 2.5 0 (FC) 2013 *** *** *** 2012(P) 157.532 4 1.5 2013(FC) 164.621 4.5 2 15 Source: Technomic Data Digest 2012
  • 16. McDonald's And Wendys Are The Top BK Competitors Nationally; Sonic And Hardees Are More Prominent On The Local Level If you had not visited Burger King on Which restaurant(s) (would you have gone to this occasion, instead of Burger King)? which of the following would you have been most Top 5 Restaurant Alternatives to Burger King likely to do instead? (unaided mentions) 51% National BK Local BK A different 66% restaurant 65% 1 McDonalds (49%) McDonalds (45%) 71% 2 Wendys (23%) Wendys (22%) 42% 3 Subway (12%) Hardees (11%) At home 28% 4 Taco Bell (11%) Sonic (8%) 32% 24% 5 Arbys (10%) Taco Bell (7%) Note: Burger King was mentioned as an alternative to visiting a competitor burger chain by 6% of respondents. 8% A prepared meal 6% 3% 5% National BK Local BK Competitor Casual Burger 16 Most recent visit: Burger King Base: National BK (656); Local BK (500); Competitor (150); Casual Burger (1,699)
  • 18. Post Acquisition Program The objective of any M&A transaction is to create value. Once a target company is acquired, the post-acquisition phase is an excellent opportunity to identify operational, customer and menu areas which can yield additional value. Technomics Post Acquisition Program provides clients with an expansive toolkit to gain a better understanding of the areas the newly acquired company may be underperforming in as well as insights and recommendations to address potential issues. Operational Audit Labor Standards & Management Food Production/Food Cost Standards & Management Service Standards & Management Performance Benchmarks & Measurement Menu Evaluations Menu & Category Mix Menu Variety Food Quality Customer Research Dining Experience 18
  • 19. For More Information 300 S. Riverside Plaza Suite 1200 Chicago, IL 60606 Mathew Mandeltort Senior Consultant 312-506-3917 mmandeltort@technomic.com http:epicureancandidate.wordpress.com 19