Marketing and Entrepreneurship 101
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1. The document discusses entrepreneurship and the importance of creating "remarkable" products that stand out and capture people's attention. It notes that average products no longer work for gaining customers. 2. A key idea is the "Purple Cow Theory" which says that a new product or idea must be so surprising and original that it spreads through word of mouth. It must stop people in their tracks and make them take notice. 3. The document uses examples like a man obsessed with his dog and a woman obsessed with mochi to show that everyone has the potential to be innovative in some niche area, and that is where opportunities lie for new products.
Marketing and Entrepreneurship 101
- 1. Entrepreneurship 101 Purple Cow 意鞄艶看姻霞
- 3. Toothpaste is a $2.4 billion market, and if our toothpaste could capture just 1% of that . . . Im out. When Entrepreneurs Fail
- 5. So check it out, Ive got this problem that no product on the market solves. When Entrepreneurs Succeed
- 7. All the ideas Im about to share come from this guy. Seth Godin
- 9. Golden Rule: Remarkable products win
- 10. 争艶馨温姻一温恢鉛艶
- 11. In the 1970s: Make average products for average people. Spend millions of dollars to interrupt people. Theyll buy my product.
- 13. Toothpaste is a $2.4 billion market, and if our toothpaste could capture just 1% of that . . . Worked in the 1970s
- 15. In the 1970s, it worked! Make average products for average people.
- 16. In 2020s: Everyone in the middle is an expert at ignoring you :(
- 24. =
- 25. =
- 34. One last thing . . .
- 35. One last thing . . . Almost everyone you know is an innovator sometimes. So are you.
- 36. Meet Mr. Normal. Average height, average family, average car, average clothes, . . . Off-the-charts obsessed with his dog. And his sister. Shes normal in every way. Normal car, normal music preferences . . . Except shes obsessed with mochi. Shes tried every flavor from every brand, she makes her own, she even blogs about her mochi passion.
- 37. To Mr. Normal, BARK BOX is a purple cow. He wants to tell everyone about it. His sister is sick of hearing about it. Guess what she wants to talk about.
- 38. Summary: 1. Whatever youre building, target weird, niche customers who might pay attention to something new and different. 2. Your new product must be so surprising and so original that people spread the word. (aka a purple cow)
- 39. Summary: 1. Whatever youre building, target weird, niche customers who might pay attention to something new and different. 2. Your new product must be so surprising and so original that people spread the word (aka a purple cow)
- 40. Based on the book Purple Cow by Seth Godin