Marketing Campaign

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This document outlines a multi-year marketing campaign to celebrate a 40th anniversary. It includes pre-campaign events like a consumer contest and PR roadshow in 2012. The main 40th anniversary campaign in 2013 will feature print ads, roadshows, PR events, CSR initiatives and a finale event. In 2014, the campaign focuses on collaboration and celebrating 40 years of heritage through PR events.

40th Anniversary
Pre-campaign
Unveil the
40 new
faces
• Consumer
Contest
roadshow
• Hype-up PR
campaing
campaign
40th
anniversary
• Print Ad
• Roadshow
• PR event
• CSR campaign
• Special Premium
finale
40 years
of
Heritage
• Collaboration
campaign
• PR event
2012 2013 2014

The marketing strategy document outlines plans to hold special events like fashion shows, festivals and grand openings to promote the store and generate interest in their unique clothing offerings. It also details targeting the right market and using various marketing programs and strategies like designing good advertisements, choosing the proper publications, tracking results and keeping customers in a database to regularly communicate with them.

American apparel presentation.2steeve sihlabo

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American Apparel is a vertically integrated clothing company known for its "Made in USA" tagline. Its key market is sustainable fashion for young urbanites aged 20-35. The company aims to promote ethical and sustainable practices. Its competitors include H&M, Topshop, and GAP. Previous campaigns have focused on themes like cleaner cotton and LGBT rights. The marketing strategy is to increase positive press coverage and restore the brand's reputation through informing, persuading, and reminding the target audience of American Apparel's values using social media advertising. Media options discussed include social media, digital magazines, TV ads on music channels and fashion shows. Budgets are provided for various PR, advertising and promotional activities targeted at young, ethical consumers.

Final 420 preSeung Woo Ro

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This document outlines a marketing plan for Gap targeting adults aged 18-50 in low to middle income brackets who enjoy fashion and styles. The $520,000 budget allocates most funds to an advertising agency and social media campaigns. Key strategies include Google AdWords, a Gap app allowing users to design outfits virtually, and promoting sales and new items on social networks and a nearby store locator. The goal is to increase awareness and sales through digital and social media strategies.

Mpc brand activationAndrei Barbu

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Brand activation is about integrating communication channels to engage consumers and drive interest, engagement, trial, and loyalty. The document discusses how brand activation works, providing a framework focused on attention, engagement, trial, and loyalty. It also outlines MPC Brand Activation's services and capabilities, and provides case studies of campaigns for clients like Henkel, Reckitt Benckiser, and Coca-Cola that achieved increased sales, samples distributed, and audience reach through in-store, online, and event activations.

Brand activationAli Hadi

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1) Brand activation involves creating marketing interactions between consumers and brands to help consumers better understand and accept brands as part of their lives. 2) It is important to emotionally connect brands with consumers at the right time, place, and way to motivate consumer commitment. 3) Benefits of brand activation include conveying positioning, supporting ad claims, increasing brand salience, and eliciting customer insights.

Brand activation, BTL Activation, Brand Promotion, Road ShowsGreen Flag Technologies

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Green Flag Branding Solutions is dedicated in a focused manner for all brand objectives in an experiential marketing domain where customer engagement is a top priority. Through this medium, strong and influential BRAND CONNECTION can be established, societal messages can be delivered and direct communication with the target audience is possible in an effective way. We are committed to provide every solution related to Marketing, BRAND Building and Event Services for better BRAND Interaction and Experience. - Promotion - Merchandise - Rural Marketing - Direct marketing - Awareness Campaign - In-shop Activation - Lead Generation Program - Registration Management - Road Shows - Activations in Malls, Residential Societies For any quires write to us at: contactus@greenflagdeals.com or events@greenflagdeals.com. For direct connect call us at: 9986366664, 9008266664. Visit us at: www.greenflag.in

Anakku retail conceptJasmine Chew

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Activation Campaigns: Using Email Behavioral Data to Engage and Reactivate Yo...Yes Lifecycle Marketing

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Today, marketers have access to more customer data than ever before. At the same time, low active subscriber rates suggest that brands are missing out on the opportunity to consistently engage their customers. Savvy marketers are putting subscriber data to work and executing activation campaigns to boost engagement across the board. Activation programs aim to engage new subscribers from the get-go and wake up inactive customers with tempting offers and personalized content. In this whitepaper, you’ll learn: -How to identify key subscriber segments -The three different types of activation programs -Where email activation campaigns fit in your marketing portfolio

Festive Activation - HoliSynergy Integrated MarCom India Pvt. Ltd.

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The document outlines plans for marketing activations in several Indian cities from March 6-7, 2012. Teams of representatives will visit outlets selling products like bags, danglers, pichkaris, posters, CDs, gulal, and festoons in Mumbai, Pune, Nagpur, Ahmedabad, Delhi, Chandigarh, Jaipur, Lucknow, and Indore. The objectives are to establish brand loyalty and build rapport with resellers by engaging them fairly. Representatives will have good marketing skills, comprehension abilities, and presentable appearances. Approximately 950 outlets across the regions will be targeted over the two days.

NAHB Builder 20 - Open LeadsAdam Brooks

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This document discusses integrating sales and technology through consistent follow up with leads using a sales system like Open Leads. It emphasizes following up with leads promptly, within 4 days ideally, to significantly increase the likelihood of converting leads to prospects. Open Leads is presented as a sales and marketing database that allows users to easily manage all leads, work leads from the dashboard or task list, and integrate contact forms on their website to capture leads.

Local Enterprise Office, Galway. The Business Roadshow with Online Marketing ...Online Marketing in Galway

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This document discusses digital marketing strategies and tactics. It defines digital marketing and explains key concepts like organic versus paid search on Google. Various social media platforms like Facebook, Twitter, Pinterest and LinkedIn are analyzed to determine which may be best for different business types. The importance of measuring the effectiveness of digital campaigns through analytics is also emphasized. The overall message is that a successful digital marketing strategy incorporates multiple online and offline tactics and platforms in a coordinated way.

The University of Texas Medical School at Houston 40th anniversaryThe University of Texas Medical School at Houston

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FINAL Roadshow DeckSheridan Orr

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This document discusses how to create customer love stories by understanding customers' journeys. It notes that customers are all different and interact through multiple channels on average. Understanding a customer's complete journey, including their interactions, needs and emotions across channels is important to providing good experiences. Personalization that considers different customer demographics can create positive moments that build loyalty. Consistency is also key to operationalizing what customers love and addressing what they dislike. When customers have great experiences, they spend more, remain loyal customers and share their positive experiences.

Solaris cluster roadshow day 2 technical presentationxKinAnx

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The document summarizes Solaris Cluster solutions for Oracle deployments. It discusses the Data Service Configuration Wizard which provides wizards to simplify configuration of highly available services like Oracle, Apache, NFS, and SAP. It also covers Solaris Cluster for Oracle RAC, including the Oracle RAC configuration wizard and manageability features in Solaris Cluster 3.2. Finally, it presents the benefits of Solaris Cluster Advanced Edition for Oracle RAC which provides a shared file system and clustered volume manager for RAC deployments.

BarDoggy - Pitchdeck 2017Tim de Kraker

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Lighting roadshow review sheet 091916Mac McWeeney

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Gorakhpur Roadshow & Outdoor ActivityThink Tek Media

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Think Tek Media is a leading advertisement agency in Gorakhpur, India that specializes in below-the-line (BTL) activations. BTL activations involve consumers directly, unlike traditional media, and can create a lasting impression even with a low budget through flexible mediums like van activations and on-ground promotions. The document provides examples of two successful BTL campaigns: a Mirinda van activation that promoted their brand in small villages through fun engagement activities to increase sales, and an ABP News school activation that showcased their show and provided materials to schools to boost brand awareness among students across Uttar Pradesh. Think Tek Media offers end-to-end BTL activation services for brands.

EET 40th Anniversary Presentationbmcclean

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EE Times is celebrating its 40th anniversary by publishing a special print edition and online content highlighting the past 40 years of innovation in the electronics industry. The publication will feature top innovators, emerging technologies, and components from the past and present. It provides branding and thought leadership opportunities for sponsors through advertisements, sponsored content, and banners across print, online, mobile and social media platforms. Sponsorship levels include Gold, Silver and Bronze medals as well as stand-alone options for print, online, and mobile placements.

Sangram Vajre - What The Heck is #FlipMyFunnel?#FlipMyFunnel

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Tapal Tea Roadshows & BTL Mobile FloatsFahad Riaz Ansari

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This document outlines Tapal Tea's mobile activation units from 1999-2009, which were used for rural marketing and consumer promotions. Some key units included: - Hand painted 40ft containers decorated with tea packs used for promotions from 2000-2002. - A medium sized mobile activation van with a tea demo and digital photo booth in 2009. - A caravan with 3D impact external graphics in 2005. - Various promotional floats, mobile kiosks, kitchens, and sampling vehicles to support the brand and engage consumers between 2006-2009.

ACI Motors’ ACI Reaper Activation & BTL CampaignDEX, SNS Communications, Chhabighar and Vorpur BD Entertainment

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The document outlines a road show activation plan for ACI Reaper agricultural equipment. The campaign will involve road shows in rural areas across 22 districts and 100-150 villages over 50 days. The road shows will demonstrate the product, educate farmers on its benefits, and encourage engagement through music, entertainment and feedback collection. Follow-up events will be held in 5 locations to further promote the product and build relationships with farmers. The goal is to establish ACI Reaper as the top of mind brand for farmers in rice and wheat harvesting.

T CELL ACTIVATION AND IT'S TERMINATIONpremvarma064

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T cell activation requires two signals: 1) recognition of antigens displayed on antigen-presenting cells by T cell receptors and 2) co-stimulatory signals through molecules like CD28. This leads T cells to proliferate, differentiate into effector and memory cells, and perform effector functions. Proper activation requires interaction between T cells and antigen-presenting cells in lymphoid tissues, where costimulatory molecules are highly expressed. Dysregulation of T cell activation can lead to autoimmunity or susceptibility to infection.

ROADSHOW MINISOQuang Huy Pham

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Tổ chức chạy roadshow hiện nay đã trở lên phổ biến và hiệu quả để chào mừng các sự kiện, ngày lễ như khai trương, khánh thành, hội chợ triển lãm, lễ Tết, quảng cáo … Tổ chức chạy roadshow cũng là một trong những hình thức quảng cáo đem lại hiệu quả tối ưu khi công ty có sản phẩm mới muốn tung ra thị trường. Đây là dự án mà UNIQUE đã triển khai rất thành công cho nhãn hàng tiêu dùng Nhật Bản MINISO trước ngày khai trương hệ thống 3 showroom đầu tiên tại Việt Nam. UNIQUE tự tin là đơn vị tiếp thị và truyền thông chất lượng và uy tín hàng đầu Việt Nam. Hãy để UNIQUE phục vụ quý khách hàng một cách chuyên nghiệp nhất!

SAMSUNG RAYA ROADSHOWStrike Media

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2016 Intranet and Digital Workplace RoadshowJames Robertson

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Brand activation - Do something awesome with people (English version)Pointvoucher

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Panadol Patch Activation Proposal Anto Soeyono

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The document outlines an activation proposal for a new Panadol Muscle & Joint Patch product launch. The objectives are to introduce the new patch variant, educate consumers on its usage and benefits, and induce trial. The proposal suggests making patch usage trendy and acceptable for urban lifestyles. It then recommends activating the product through a "Hidup Bebas Nyeri" campaign using various tools like a viral editorial, office and sports venue activations, and an interactive microsite to generate awareness and trial of the new patch.

Brand Innovation and ActivationYanuar Rahman

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