Marketing Campaign
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This document outlines a multi-year marketing campaign to celebrate a 40th anniversary. It includes pre-campaign events like a consumer contest and PR roadshow in 2012. The main 40th anniversary campaign in 2013 will feature print ads, roadshows, PR events, CSR initiatives and a finale event. In 2014, the campaign focuses on collaboration and celebrating 40 years of heritage through PR events.
Marketing Campaign
- 3. 40th Anniversary Pre-campaign Unveil the 40 new faces Consumer Contest roadshow Hype-up PR campaing campaign 40th anniversary Print Ad Roadshow PR event CSR campaign Special Premium finale 40 years of Heritage Collaboration campaign PR event 2012 2013 2014
- 4. Unveil the 40 faces