The document provides tips for optimizing a nonprofit's online presence for search engines. It recommends including keywords in page and blog titles, hyperlinks, and file names. It also suggests using keyword-rich and descriptive URLs like www.example.com/keyword-phrase. Properly structuring content in this way helps search engines understand what each page is about and improves the chances of the nonprofit ranking higher in search results.
21. Put keywords in your titles of pages, blogs
"Nonprofit Software: Top 10 Best Practices"
Put keywords in hyperlinks
"click here" >> "nonprofit software tips"
Title docs, photos, video with real words
"doc_0305.doc" >> "nonprofit_software_advice.doc"
URL Structure:
www.towercare.com/nonprofit-software