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Marketing group 1 2

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Eloisa Dela Cruz

The document discusses five marketing management philosophies: production concept, product concept, selling concept, marketing concept, and societal marketing concept. The production concept focuses on availability and low prices to drive customer favor. The product concept believes high-quality products will sell themselves. The selling concept emphasizes sales force and marketing techniques to sell any product. The marketing concept adapts to satisfy consumer needs and wants. Finally, the societal marketing concept extends the marketing concept to consider long-term societal welfare in addition to short-term market needs.

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GROUP 1
MARKETING MANAGEMENT PHILOSOPHY Production Concept Product Concept Selling Concept Marketing Concept Societal Marketing Concept
MARKETING MANAGEMENT PHILOSOPHY Branch of studies related to sales promotion strategies and consumer relationships.
Production Concept The assumption is that customer will favor those product that are always available and cheap inexpensive. Business operation concept revolve mainly on productions distribution system.
Production Concept This concept philosophy is appropriate for the following situation. Demand exceeds supply- consumer is willing to purchased any version of product they find. Product cost is high and opportunity for reducing production cost exist.
Marketing group 1 2
Product Concept The assumption is that a good product will sell by itself. It is believed that the quality of the product should be the primary concern of the firm. The product philosophy holds that the organization knows its product better than anyone or any organization. The company knows what will work in designing and producing the product and what will not work.
Marketing group 1 2
Selling Concept Management believe that the success of the company lies in the quality of its sales force and that the company should make substantial efforts to stimulate sales. The selling philosophy holds that an organization can sell any product it produces with the use of marketing techniques, such as advertising and personal selling.
Marketing group 1 2
Marketing Concept The importance of the consumer is recognized in this concept. The company adapts its intension of satisfying human needs and wants. Company says, Let's identify and meet the buyers needs and wants, consistent with our company's long term mission, and our business objectives"
Marketing group 1 2
Societal Marketing Concept This concept is an extension of the market concept. It actually advances the idea that the concern of the business firm is not limited to the markets short-run needs and wants but also with the societys long-run welfare and human being. Company says, Let's continue to meet the market needs, and our business objectives, but do so in a way that also enhances the well being of society."
Marketing group 1 2
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Marketing group 1 2

  • 2. MARKETING MANAGEMENT PHILOSOPHY Production Concept Product Concept Selling Concept Marketing Concept Societal Marketing Concept
  • 3. MARKETING MANAGEMENT PHILOSOPHY Branch of studies related to sales promotion strategies and consumer relationships.
  • 4. Production Concept The assumption is that customer will favor those product that are always available and cheap inexpensive. Business operation concept revolve mainly on productions distribution system.
  • 5. Production Concept This concept philosophy is appropriate for the following situation. Demand exceeds supply- consumer is willing to purchased any version of product they find. Product cost is high and opportunity for reducing production cost exist.
  • 7. Product Concept The assumption is that a good product will sell by itself. It is believed that the quality of the product should be the primary concern of the firm. The product philosophy holds that the organization knows its product better than anyone or any organization. The company knows what will work in designing and producing the product and what will not work.
  • 9. Selling Concept Management believe that the success of the company lies in the quality of its sales force and that the company should make substantial efforts to stimulate sales. The selling philosophy holds that an organization can sell any product it produces with the use of marketing techniques, such as advertising and personal selling.
  • 11. Marketing Concept The importance of the consumer is recognized in this concept. The company adapts its intension of satisfying human needs and wants. Company says, Let's identify and meet the buyers needs and wants, consistent with our company's long term mission, and our business objectives"
  • 13. Societal Marketing Concept This concept is an extension of the market concept. It actually advances the idea that the concern of the business firm is not limited to the markets short-run needs and wants but also with the societys long-run welfare and human being. Company says, Let's continue to meet the market needs, and our business objectives, but do so in a way that also enhances the well being of society."