Marketing Management report
Conducting research on the current marketing practices of Fibre Tech Company and recommending professional guidelines to make their marketing practices more prolific for the company is the main focus and the basis of the research. Fibre Tech Company manufactures various kinds of fiber products ranging from planters to fiber doors. The job of the group is to extract as much information about the current marketing efforts by the company, analyze and discuss it in the group and to suggest ways that strictly comply with the core marketing principles. We will analyze different ways through which Fibre Tech Company defines, creates and communicates value to its customers with the help of different marketing tools and recommend different strategies for areas where this company encounters problems. Our intention is to make the chain of defining; creating and communicating value to the customers intact and strong enough so that customers can associate value which the company intends to entrench in the minds of its customers. Our recommendations will be the outcome of what we have learned so far in the course and keeping in mind the principles of marketing the group members will frame a proper chain that can help the company stand out in the minds of its customers in terms of value amongst its competitors. The final analysis will be thoroughly and carefully looked over by our teacher and we will be graded majorly on the creative way of sticking to marketing principles and thus suggesting different ways to create a good marketing chain of defining, creating and communicating value to the customers.
