ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

Marketing plan for android

•
•
Duruva SSKG
Duruva SSKG

This document outlines a mobile application called SaleTrack that tracks the location of sales representatives and provides live sales analytics segmented by location. It analyzes the need for companies to monitor salespeople's locations and the demand for their products in different areas. The application would use GPS to track representative locations and analyze sales data to give customers insights into demand in real time. It sets goals to acquire 200,000 premium subscriptions within 2 years for $1.6 million in revenue and $1 million in profits.

1 of 19
Download to read offline
SaleTrack Applicationtotracksalesinformation throughGPS
1.Executive Summary Situation : Companies are in need for tracking location and monitoring the sales of their products in various geographical areas. Goal : Provide live demand and sales analytics of their product segmented based on location. Action : Solve this problem by tracking the location of sales representatives using a mobile application and providing live demand information of their product in that area.
Target Customers Market Overview Company Overview 2.Situation Analysis
2.1.Company Overview
2.2.Market Overview Customers : Companies that demands tracking location of their sales people & Requests Sales Analytics Collaborators : Corporate companies which implement this approach in their process. Competitors : Find my friends by Apple, Share location in Google maps Context : Increasing Profitability by knowing the demand.
2.3.Target Customers Target customers are the companies who trade their product through sales representatives and agent and monitor them using phone calls. The traditional approach is tedious. This new approach would increase productivity.
3.Goal Subscription Target: 200,000 Revenue : 200,000*8 = $1,600,000($8 per premium subscription) Profit : $1,000,000 Time frame : 2 years
Value Proposition Target Market 4.Strategy
4.1.Target Market Customers Collaborators Competitors
4.1.1.Customers Companies that demands tracking location of their sales people & Requests Sales Analytics. Pharmacy companies who employ medical representatives to market their products among doctors could use this application in amplifying their growth.
4.1.2.Collaborators Corporate companies which implement this approach in their process. Marketing through ad channels. Facebook, twitter, Pinterest & other social Media.
4.1.4.Competitors Find my friends by Apple, Share location in Google map
Company Value Collaborator Value Customer Value 4.2.ValueProposition
4.2.1.Customer Value The customer’s core values are tracking location and dynamically getting sales information. The customers also get the detailed sales classification in their maps.
4.2.2.Collaborator Value The Collaborator gets Popularity and app hits. They get mutual benefit in the success of the app.
4.2.3.Company Value The Company Grows in its revenue for its premium subscriptions. There is indirect impact for the sales of free applications.
5.Tactics Product : Application is the major product Service : Certain analysis in the sales report Brand : Sale Track is established as a brand Price : Free for basic subscription, $8 per premium subscription Incentives : One month trail for premium subscription Communication : E-mails, forums etc. Distribution : App-Store, Play Store.
Schedule Processes Infrastructure 6.Implementation
Client Side Server Side Area 1 Area 2 Area 3 Area 4 Zone Classifier Report Analyzer Location Tracker Database Output Sales Report A P P I N T E R F A C E 6.Implementation

More Related Content

Marketing plan for android