Marketing plan for android

Aug 2, 20170 likes42 views

This document outlines a mobile application called SaleTrack that tracks the location of sales representatives and provides live sales analytics segmented by location. It analyzes the need for companies to monitor salespeople's locations and the demand for their products in different areas. The application would use GPS to track representative locations and analyze sales data to give customers insights into demand in real time. It sets goals to acquire 200,000 premium subscriptions within 2 years for $1.6 million in revenue and $1 million in profits.

SaleTrack
Applicationtotracksalesinformation
throughGPS

1.Executive Summary
Situation : Companies are in need for
tracking location and monitoring the sales
of their products in various geographical
areas.
Goal : Provide live demand and sales
analytics of their product segmented
based on location.
Action : Solve this problem by tracking the
location of sales representatives using a
mobile application and providing live
demand information of their product in
that area.

Target Customers
Market Overview
Company Overview
2.Situation Analysis

2.2.Market Overview
Customers : Companies that demands tracking location of their sales people &
Requests Sales Analytics
Collaborators : Corporate companies which implement this approach in their
process.
Competitors : Find my friends by Apple, Share location in Google maps
Context : Increasing Profitability by knowing the demand.

2.3.Target Customers
Target customers are the companies who trade
their product through sales representatives and
agent and monitor them using phone calls. The
traditional approach is tedious. This new
approach would increase productivity.

3.Goal
Subscription Target:
200,000
Revenue : 200,000*8
= $1,600,000($8 per
premium
subscription)
Profit : $1,000,000
Time frame : 2 years

Value Proposition
Target Market
4.Strategy

4.1.Target Market
Customers Collaborators Competitors

4.1.1.Customers
Companies that demands tracking
location of their sales people &
Requests Sales Analytics. Pharmacy
companies who employ medical
representatives to market their products
among doctors could use this
application in amplifying their growth.

4.1.2.Collaborators
Corporate
companies which
implement this
approach in their
process.
Marketing through
ad channels.
Facebook, twitter,
Pinterest & other
social Media.

4.1.4.Competitors Find my friends by Apple,
Share location in Google map

Company Value
Collaborator Value
Customer Value
4.2.ValueProposition

4.2.1.Customer Value
The customer’s core values are tracking location
and dynamically getting sales information.
The customers also get the detailed sales
classification in their maps.

4.2.2.Collaborator Value
The Collaborator gets Popularity and app hits.
They get mutual benefit in the success of the app.

4.2.3.Company Value
The Company Grows in its revenue for its premium
subscriptions.
There is indirect impact for the sales of free
applications.

Schedule
Processes
Infrastructure
6.Implementation

Client Side
Server Side
Area 1
Area 2
Area 3
Area 4
Zone
Classifier
Report Analyzer
Location
Tracker
Database
Output
Sales
Report
A
P
P
I
N
T
E
R
F
A
C
E
6.Implementation

Bing launched a new customer loyalty rewards program called Bing Rewards to retain customers and attract new ones. The program offers redeemable credits to users for conducting searches on Bing.com or using other Bing features. There are two types of customer loyalty programs - frequency programs that reward regular purchases, and club membership programs that may require fees but offer special benefits. Bing Rewards is a one-year test program to analyze its success at increasing Bing's market share without significant cost.

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