This document outlines strategies for selling a home using web 2.0 marketing. It discusses three key factors: presentation through high-quality photography and an emotional connection; promotion through traditional MLS listing as well as web 2.0 methods like Facebook, YouTube, and a custom website; and properly pricing the home based on sold comparables in the area. The goal is to generate interest, promote the listing widely online, and ensure the home is priced right to sell.
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3 Factors to consider when selling
1.Presentation
- The WOW Factor 1st
Impression
- Establish an Emotional Connection
2.Promotion
- Traditional Marketing
- Web 2.0 Marketing
Price
- Ready, Willing, and Able buyer is willing to pay
- Based on Sold comparables