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If one looks at the media ecosphere today, the traditional media is at odds with newsfeed. No longer are people stopping to look at billboards. Nor are they cutting out print ads for future reference. And they are definitely not waiting for commercial breaks to entertain them. The average consumer on the street looks at advertisements as distractions that need to be done away with. Quick and fast. So where and how does the marketer ‘connect’ with his consumer? Where is the value addition? And why should a consumer leave his preference for a particular brand and switch to another?Read less