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Scott Monty
Scott MontySocial Fresh Conference
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This document discusses how Google+ can help marketers connect with customers. It notes that connecting with customers can be difficult as content is shared quickly and commercials are often skipped. However, the payoff for connecting is great as most brand content and recommendations now come from consumers. The document then outlines problems marketers face like impersonal messages, lack of conversations in comments, recommendations that don't last, and treating social media as just another separate channel. It proposes that Google+ can help by allowing targeted sharing with circles, enabling real conversations through Hangouts, surfacing recommendations when most useful, and providing a common social thread across search, video, display, and mobile instead of as separate channels. Marketers are advised to create a
