May 2 district 7070 assembly 2015
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This document outlines a 7-step plan for an effective public relations strategy for Rotary clubs. The steps include: 1) establishing a PR committee, 2) evaluating current PR efforts, 3) building a PR campaign with clear goals and target audiences, 4) using calls to action, 5) securing funding and resources, 6) implementing PR tactics and tools, and 7) developing an annual PR calendar. The plan emphasizes telling compelling stories, updating online presence, partnering with other organizations, and consistently promoting the club's impact and activities to enhance its public image and attract new members.
May 2 district 7070 assembly 2015
- 1. District 6330 An Image Worth Sharing Your Clubs Public Relations Plan PDG Tanya Wolff RPIC Rotary Public Image Coordinator Zone 24E District 7070 Training Assembly
- 2. Public Relations and Public Image Public Relations: Informs the community about your club activities, events and services builds awareness and credibility Public Image: What your club stands for and how you are perceived your clubs image in the community District 6330
- 3. Effective Public Relations Enhance the clubs public image Gain support and resources for projects Build links with other community organizations Attract qualified members Recognize Rotary members for their contribution to the community Correct misconceptions about your club and Rotary What are the benefits of an effective public relations plan for your Club? District 6330
- 4. District 6330 Your Clubs PR Plan 7 Steps for an Effective Plan
- 5. Step 1: Get Your PR Committee in Place First Step: PR Committee Chair Who would you ask to be on your PR Committee? District 6330
- 6. Step 2: Evaluate What you are Doing Now Who should do the evaluation? A small group of Rotarians and non-Rotarians What should you evaluate? Clubs website Brochures, other materials and media Review past news releases Are you using the new Rotary identity? Do your current efforts reflect the image you want? District 6330
- 7. Unites leaders to exchange ideas and take action to improve communities everywhere District 6330
- 8. UPDATE YOUR WEBSITE AND FACEBOOK PAGE
- 9. Step 3: Building your Campaign What is your goal? Identify your target audiences.who are they? Identify your key message or story. Polio Day, your clubs signature event What are the five Ws of a news release? What is more compelling? an event or service? Include photos, audio or video District 6330
- 10. TELL COMPELLING STORIES WITH CONSISTENT MESSAGES Real people, real stories Tug the heartstrings Focus on the WHY, not the HOW Define your impact District 6330
- 11. Step 4: Call to Action What could you use as a Call to Action? Exciting community service project Prestigious speaker After hours social Like us on Facebook Other? District 6330
- 12. Step 5: Funding and Resources Resources to support your clubs PR: Human capital can be more impactful than financial Club budget line item for PR Partner with other organizations Use of social media District 6330
- 13. Step 6: PR Tactics and Tools What media outlets can you target? Newspaper articles and ads Business journals Local TV/Radio ads and announcements Billboards Club and members social media You Tube Your website and newsletter Community Blogs District 6330
- 14. Step 7: Develop your PR Calendar Your PR calendar: Your events and service projects for the year World Polio Day October 24th Rotarys anniversary February 23rd Transition of leadership Rotarians at Work Day Rotary Day Sample PR Calendar Effective Public Relations A Guide for Rotary Clubs #257-EN District 6330
- 15. District 6330 BANG THE DRUM AND DONT STOP Public Relations Resources
- 16. Resources District, Zone and RI Resources The Club Public Relations Committee Manual Effective Public Relations: A Guide for Rotary Clubs Rotarys Brand and Media Centers Tell Rotarys Story: Voice and Visual Identity Guidelines District 6330
- 18. OUR VOICE AND VISUAL IDENTITY Download the guidelines Create your own club logo Use templates as a starting point Use images to inspire your own photos
- 19. WHAT YOULL FIND
- 20. THE END RESULT million members delivering a consistent message 1.2 = = more members, donors, partners stronger brand greater impact = District 6330