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Mba cm me-introduction

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Vamsi Sannidhanam

This document outlines the evaluation pattern and group project for a Micro Economics course. Students will be evaluated based on a group project (30%), assignments (10%), a class test (10%), and an end-term exam (50%). For the group project, students must choose an industry and firm, analyze the market structure and competitive position using microeconomic concepts and tools, and forecast demand in a report under 2000 words. Suggested industries include electronic media, real estate, retail banking, auto components, ITES-BPO-KPO, and gems and jewelry.

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1 Introduction: Micro Economics for Managers Dipankar De Mumbai, July 2007 Narsee Monjee Institute of Management Studies NMIMS University
2 Evaluation Pattern ? Group Project 30% ? Submission of Brief Outline of the Project (End of session 5) ? Interim presentation (End of session 11) ? Report Submission & presentation (End of session 19) ? Assignments 10% ? Class Test 10% ? End-term Exam 50%
3 Group Project ? Prepare Industry Report applying the concepts & tools of microeconomics. Your report should broadly cover the following points: ? Choose an industry, and then a firm in operation therein ? Describe the market structure of the firm ? Analyze competitive position, its strategies and challenges facing the firm ? Attempt to forecast demand for its product or services applying methods learned ? References to be added at the end of the report ? Report should be strictly less than 2000 words. Use 1.5 line-spacing with font size 11.
4 Select Industries 1. Electronic Media industry 2. Real Estate industry 3. Retail Banking industry 4. Auto Components industry 5. ITeS-BPO-KPO industry 6. Gems & Jewelery industry
5 Suggested Reading List Suggested reading ? At least One business daily (Economic Times, Business Standard, Business Line, Financial Express) References ? Micro Economics, Pindyck & Rubinfeld ? Managerial Economics, Damodaran S ? Managerial Economics, Salvatore ? Paul Samuelson & Nordhaus: Economics ? Baumol, W J & Blinder, A: Economics: Principles & Policy ? Henderson & Quandt
5 Suggested Reading List Suggested reading ? At least One business daily (Economic Times, Business Standard, Business Line, Financial Express) References ? Micro Economics, Pindyck & Rubinfeld ? Managerial Economics, Damodaran S ? Managerial Economics, Salvatore ? Paul Samuelson & Nordhaus: Economics ? Baumol, W J & Blinder, A: Economics: Principles & Policy ? Henderson & Quandt

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Mba cm me-introduction

  • 1. 1 Introduction: Micro Economics for Managers Dipankar De Mumbai, July 2007 Narsee Monjee Institute of Management Studies NMIMS University
  • 2. 2 Evaluation Pattern ? Group Project 30% ? Submission of Brief Outline of the Project (End of session 5) ? Interim presentation (End of session 11) ? Report Submission & presentation (End of session 19) ? Assignments 10% ? Class Test 10% ? End-term Exam 50%
  • 3. 3 Group Project ? Prepare Industry Report applying the concepts & tools of microeconomics. Your report should broadly cover the following points: ? Choose an industry, and then a firm in operation therein ? Describe the market structure of the firm ? Analyze competitive position, its strategies and challenges facing the firm ? Attempt to forecast demand for its product or services applying methods learned ? References to be added at the end of the report ? Report should be strictly less than 2000 words. Use 1.5 line-spacing with font size 11.
  • 4. 4 Select Industries 1. Electronic Media industry 2. Real Estate industry 3. Retail Banking industry 4. Auto Components industry 5. ITeS-BPO-KPO industry 6. Gems & Jewelery industry
  • 5. 5 Suggested Reading List Suggested reading ? At least One business daily (Economic Times, Business Standard, Business Line, Financial Express) References ? Micro Economics, Pindyck & Rubinfeld ? Managerial Economics, Damodaran S ? Managerial Economics, Salvatore ? Paul Samuelson & Nordhaus: Economics ? Baumol, W J & Blinder, A: Economics: Principles & Policy ? Henderson & Quandt
  • 6. 5 Suggested Reading List Suggested reading ? At least One business daily (Economic Times, Business Standard, Business Line, Financial Express) References ? Micro Economics, Pindyck & Rubinfeld ? Managerial Economics, Damodaran S ? Managerial Economics, Salvatore ? Paul Samuelson & Nordhaus: Economics ? Baumol, W J & Blinder, A: Economics: Principles & Policy ? Henderson & Quandt