Media Convergence
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Media convergence refers to the coming together of computing, telecommunications, and media in a digital environment. This convergence has implications for the content of communication becoming more nonlinear and interactive, relationships between media organizations and audiences becoming more reciprocal with both increased consumption and production, and the structure of communication organizations facing pressures from concentration of media ownership.
Media Convergence
- 1. Media Convergence 息 2007 joanne@lemonjuz.com
- 2. Media Convergence Convergence is the coming together of computing, telecommunications, and media in a digital environment. (Pavlik, 2004) 息 2007 joanne@lemonjuz.com
- 3. Convergence Implications (1) The content of communication Hyperlinks - Nonlinear - Interactive Dynamic Rapid Global 息 2007 joanne@lemonjuz.com
- 4. Convergence Implications (2) The relationships between media organizations and their publics Increased media consumption Active media production and distribution 息 2007 joanne@lemonjuz.com
- 5. Convergence Implications (2) The relationships between media organizations and their publics (cont.) Distribution alters the balance of powers : All users have equal abilities to store, send, and accept information and communications from other users 息 2007 joanne@lemonjuz.com
- 6. Convergence Implications (4) The structure of communication organizations Social, Political and Economic Pressures Concentration of Media Ownership 息 2007 joanne@lemonjuz.com
- 7. Convergence Implications (5) How communications professionals do their work 息 2007 joanne@lemonjuz.com
- 8. Media Convergence BBC mobile, CNN mobile, etc Radio on Demand Mobile TV (analog,streaming,DVB-H,) Moblog Podcast Mobile Chat(mm.yahoo.com, mobile.msn.com, ebuddy) VoIP, RoIP 息 2007 joanne@lemonjuz.com