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Laura mulvey Media theories

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Laura Mulvey was a British feminist film theorist known for her essay "Visual Pleasure and Narrative Cinema" which introduced the concept of the "male gaze". She argued that in classical Hollywood cinema, the camera presents women as objects of male pleasure through shots that emphasize their physical attractiveness. Mulvey believed this objectification reinforces the idea that women are inferior to men and forces female viewers to identify with the male perspective. Her theories provide insight into mainstream music video conventions and how they can be subverted or applied in creating one's own video.

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MEDIA THEORIES By: Fortune Ovienrioba Fortunes A2 Media Laura Mulvey
Laura Mulvey Laura Mulvey is a British Feminist Film Theorist most commonly known for her essay Visual Pleasure and Narrative Cinema The male gaze. The male Gaze was focused on the views of different audiences on people. Laura believed that in modern day Hollywood films and music videos alike, Women are presented in a manner that offers visual pleasures to men or are visually appealing to men. She also believed that the videos were made for a male audience and were mostly targeted at them. She says that in the movies created, the main character/Protagonist were all men and also the audiences were also expected to be male.
Laura Mulvey Mulvey also said that women were represented as object to satisfy a man, they were shown to be seductive and below the man. Mulvey saw that the camera angles and shots of the female mostly had to do with her curves and how beautiful or arousing she appeared.
Laura Mulvey This theory will also show that females were always shown as less/inferior to men. Also it made female viewer to look at films from the perspective of a man.
How will this theory help me in creating my own music video? This is important to the creation of my music video because it will help me to know what the mainstream convention of a typical music video should look like and it will also enable me to know how to apply some of these theories to my music video or subvert them.

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Laura mulvey Media theories

  • 2. Laura Mulvey Laura Mulvey is a British Feminist Film Theorist most commonly known for her essay Visual Pleasure and Narrative Cinema The male gaze. The male Gaze was focused on the views of different audiences on people. Laura believed that in modern day Hollywood films and music videos alike, Women are presented in a manner that offers visual pleasures to men or are visually appealing to men. She also believed that the videos were made for a male audience and were mostly targeted at them. She says that in the movies created, the main character/Protagonist were all men and also the audiences were also expected to be male.
  • 3. Laura Mulvey Mulvey also said that women were represented as object to satisfy a man, they were shown to be seductive and below the man. Mulvey saw that the camera angles and shots of the female mostly had to do with her curves and how beautiful or arousing she appeared.
  • 4. Laura Mulvey This theory will also show that females were always shown as less/inferior to men. Also it made female viewer to look at films from the perspective of a man.
  • 5. How will this theory help me in creating my own music video? This is important to the creation of my music video because it will help me to know what the mainstream convention of a typical music video should look like and it will also enable me to know how to apply some of these theories to my music video or subvert them.