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Meet up pres

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Josh Leclair
Josh Leclair

Meetup is a social networking platform launched in 2001 in the United States that is now available in over 45,000 cities globally. It has over 9 million monthly visitors and 9.5 million members across a wide range of interests. While it has been successful in organizing events like Occupy Wall Street protests, it also faced criticism over changes to its platform and limited presence in smaller communities and some countries.

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Meet up pres
BACKGROUND/STATS Launched in 2001 in United Sates Now available in 45,000 cities 9 million visitors monthly 9.5 million members 90,000 Meetup topics Available in English, Spanish, German, Portuguese, French, Italian
TARGET MARKET/AUDIENCE Males & Females Age varies depending on interest or Meetup Tech savvy On-the-go Looking to meet people online to offline Social group influencers Geographically available in over 45,000 cities across the globe
BUSINESS USES Promotion of brand Creating/organizing events for your business Organizing protests/public debates
PROS/CONS Pros Cons Linked with Facebook Minimal presence in smaller rural areas User Friendly Still emerging socially in Canada, and other heavily populated countries Search is user tailored to interests Fake events have been posted Ability to reach and gather people No notice of cancellations of to a specific area events Is tailored for everyone and any Event organizers have to pay small demographic, fee (19$ per month), while users have free access to events posted Has limitless interests for users No video content relating to interests
SUCCESS & FAILURES SUCCESS FAILURES Occupy Movement Cairo, Egypt protests New Meetup -Meetups more effective by New Meetup generating 500,000 ideas -$1,000,000 refunded to from Meetup members groups so far hasnt seemed to quell the criticism.
REFERENCES Fieldstein, L., Putnam, R. (2011, February). Meetup launches NewMeetup amidst grumbling. Retrieved November 4, 2011, from Social Capital Blog http://socialcapital.wordpress.com/2011/02/03/meetup-launches-newmeetup- amidst-grumbling/ Meetup. (n.d.) About Meetup. Retrieved Novemebr 4, 2011, fromhttp://www.meetup.com/about/ Kantrowitz, A. (October 21, 2011). Meetup CEO on occupy wall street. CNNMoney. Retrieved http://tech.fortune.cnn.com/2011/10/21/occupy-wall-street- meetup/

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Meet up pres

  • 2. BACKGROUND/STATS Launched in 2001 in United Sates Now available in 45,000 cities 9 million visitors monthly 9.5 million members 90,000 Meetup topics Available in English, Spanish, German, Portuguese, French, Italian
  • 3. TARGET MARKET/AUDIENCE Males & Females Age varies depending on interest or Meetup Tech savvy On-the-go Looking to meet people online to offline Social group influencers Geographically available in over 45,000 cities across the globe
  • 4. BUSINESS USES Promotion of brand Creating/organizing events for your business Organizing protests/public debates
  • 5. PROS/CONS Pros Cons Linked with Facebook Minimal presence in smaller rural areas User Friendly Still emerging socially in Canada, and other heavily populated countries Search is user tailored to interests Fake events have been posted Ability to reach and gather people No notice of cancellations of to a specific area events Is tailored for everyone and any Event organizers have to pay small demographic, fee (19$ per month), while users have free access to events posted Has limitless interests for users No video content relating to interests
  • 6. SUCCESS & FAILURES SUCCESS FAILURES Occupy Movement Cairo, Egypt protests New Meetup -Meetups more effective by New Meetup generating 500,000 ideas -$1,000,000 refunded to from Meetup members groups so far hasnt seemed to quell the criticism.
  • 7. REFERENCES Fieldstein, L., Putnam, R. (2011, February). Meetup launches NewMeetup amidst grumbling. Retrieved November 4, 2011, from Social Capital Blog http://socialcapital.wordpress.com/2011/02/03/meetup-launches-newmeetup- amidst-grumbling/ Meetup. (n.d.) About Meetup. Retrieved Novemebr 4, 2011, fromhttp://www.meetup.com/about/ Kantrowitz, A. (October 21, 2011). Meetup CEO on occupy wall street. CNNMoney. Retrieved http://tech.fortune.cnn.com/2011/10/21/occupy-wall-street- meetup/

Editor's Notes

  1. -meetup makes its profit off event organizers-it also makes $ off any business that profits from their meetup events held at their location