To retain customers, MeraMedicare should focus on providing the best possible customer experience. This includes making it easy for customers to search for and purchase medicines through their website with minimal effort. Delivery of medicines should also be as quick as possible, within 2 hours, to provide additional value to customers and discourage them from shopping elsewhere. Selling sanitary and personal products online also helps address social taboos around in-person purchases of these items, and could attract both new and existing customers due to the convenience of the service.
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1. Strategy for Customer Retention
Knowingthe factthat thisisa service company,the customerhastobe providedwithbestservice so
that the customer experience ismarvelous.
For retrainingcustomer,we have toworkonthe utilityacustomerreceivesfromthe exp experience of
usingservice,thisexperiencecould be:-
1. Ease of searchingformedicinesatmeramedicare site orinotherwordsif a consumerwantsto
buy anymedicine he/she shouldnothave todohard workfor gettingitthisshouldbe the
whole ideaof betterexperience
2. As we knowthatone can’twaitfor longhours or fordays to gettheirmedicine therefore our
deliveryshouldbe asquickas possible because thatishow we are givingan extrabenefitto
customerotherwise he /she cangobuyfrom a pharmacist
3. As we knowPeople inIndiadon’tconsider buyingsanitarynapkinsandcondomsasocial
activity,theyfinditdifficulteventogoand ask forit speciallycondoms,andtherefore buying
these productonline couldbe asolutiontothisproblem, withthisnotonlyexistingcustomers
woulduse ourservice butalsonew customerswouldlike touse itandwhyour service bco’z3
easystepsof purchasing,2 hours instantservice etc.
