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The document discusses issues with an eyewear brand called "Police". It finds the brand has an incoherent image across different product lines. It also finds the brand's internet presence is lacking, with non-functional links and no engagement on sites like MySpace. Competitor analysis shows brands like Diesel and Persol communicating stronger, more unified styles. The document recommends addressing these issues through one-to-one surveys, video interviews, and repositioning the brand image.Read less