Schulich MBA MGMT 5260 Netflix
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The document discusses the movie distribution timeline, beginning with theatrical release in primary theaters for 4 months. It then moves to secondary theaters, digital downloads, rental services, premium cable networks, and streaming services like Netflix over 10+ months and 34+ months. This timeline places studios in between the "Old World" of theaters and cable companies and the "New World" of digital services like Netflix, Amazon and Apple that sell movies directly and use them to support other business models. It suggests that studios may consider reframing their approach to also sell movies directly rather than relying on the traditional distribution chain.
Schulich MBA MGMT 5260 Netflix
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- 8. 4 months Secondary Theatres Primary Theatres X weeks 4 months + ? DVD sales ? Digital downloads ? Rental 10 months + Sold to premium cable networks 12 months + Netflix streams as “new releases” 34 months + Available for free on regular TVTIME
- 14. “Stuck in the middle”?? Focus Strategy Cost LeadershipDifferentiation ? Amazon Apple ? Crackle Pandora ? Netflix
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- 17. Reframing ... “Old World” Studios Theatres Cable companies VS “New World” Netflix Amazon Google Apple ISPs Piracy
- 18. “Old World” Studios Theatres Cable companies Reframing ... Sell Movies Directly VS “New World” Netflix Amazon Google Apple ISPs Piracy Use movies to bolster other business models
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