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During 20 minutes of my presentation I will briefly describe the Social CRM. The data is people, not metrics? How to fall in love with the data? How many clients do you know? Customer Intelligence, A/B testing – the whole truth behind the concept. Recommendations and machine learning – how it works? The Data Entitlement. Transactional Marketing, Marketing Automation – what is it? Cookie Marketing, Identified Audience, Cross Device, Image Marketing, Retention Marketing, Cart Marketing. Do not be afraid of the Trojan Horse – Plugin CRM. To be like Amazon.