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Microsubscriptions: A Catalyst For Advertising and Subscription Revenues

James Jardine
James Jardine

These are the slides from a presentation by James Jardine, Founder of Jamatto, to the members of the Association for Interactive Media and Micropayments (AIMM) in January 2018.

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Microsubscriptions: a catalyst for Advertising and Subscription revenues
The publishing industry faces two major threats Ad revenues are under increasing pressure The rise of adblocking Competition from tech giants Consumer privacy concerns Increased regulation Consumers are less inclined to subscribe to a single newspaper Moving from print to digital Decline in brand awareness Proliferation of news sources Competition for attention
*Juniper Research report Worldwide Digital Advertising: 2016-2020 More than 200 million active users 5% to 65% of publishers audiences* $27 billion in lost revenue by 2020 Protect your ad revenues Learn what content audiences pay for Great RPMs: $2 to $20 per 1000 views Adblock relief: A short term revenue fix
Microsubscriptions: Bridging the gap between free and subscription SUBSCRIPTIONS: BOOST CONVERSIONS OVER 7% of MICROSUBSCRIPTION PURCHASERS go on to PURCHASE 1MONTH+ SUBSCRIPTIONS MONETIZE ALL YOUR CUSTOMER TYPES #OFPOTENTIALCUSTOMERS HOURLY DAILY WEEKLY MONTHLY ONCE FREQUENCY OF VISIT SUBSCRIPTIONS MICROSUBSCRIPTIONS PAY-AS-YOU-GO MONETIZATION MECHANISM
Pop up a soft paywall to just those readers running an adblocker. Use their purchasing habits to inform the types of content for which readers are willing to pay. Deploy journalism resources to focus on producing more valued content. Impressions? Dwell-time? Ad clicks? Shares? ?! Or what consumers are actually willing to pay for? Newsroom optimisation: What metric should publishers use to allocate journalists most efficiently?
User experience: 20x improvements in revenues
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Microsubscriptions: A Catalyst For Advertising and Subscription Revenues

  • 1. Microsubscriptions: a catalyst for Advertising and Subscription revenues
  • 2. The publishing industry faces two major threats Ad revenues are under increasing pressure The rise of adblocking Competition from tech giants Consumer privacy concerns Increased regulation Consumers are less inclined to subscribe to a single newspaper Moving from print to digital Decline in brand awareness Proliferation of news sources Competition for attention
  • 3. *Juniper Research report Worldwide Digital Advertising: 2016-2020 More than 200 million active users 5% to 65% of publishers audiences* $27 billion in lost revenue by 2020 Protect your ad revenues Learn what content audiences pay for Great RPMs: $2 to $20 per 1000 views Adblock relief: A short term revenue fix
  • 4. Microsubscriptions: Bridging the gap between free and subscription SUBSCRIPTIONS: BOOST CONVERSIONS OVER 7% of MICROSUBSCRIPTION PURCHASERS go on to PURCHASE 1MONTH+ SUBSCRIPTIONS MONETIZE ALL YOUR CUSTOMER TYPES #OFPOTENTIALCUSTOMERS HOURLY DAILY WEEKLY MONTHLY ONCE FREQUENCY OF VISIT SUBSCRIPTIONS MICROSUBSCRIPTIONS PAY-AS-YOU-GO MONETIZATION MECHANISM
  • 5. Pop up a soft paywall to just those readers running an adblocker. Use their purchasing habits to inform the types of content for which readers are willing to pay. Deploy journalism resources to focus on producing more valued content. Impressions? Dwell-time? Ad clicks? Shares? ?! Or what consumers are actually willing to pay for? Newsroom optimisation: What metric should publishers use to allocate journalists most efficiently?