Case Study - Ovulation Strips Paid Trial using Digital Media
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The objective was to formulate a digital media strategy to induce paid trial of ovulation strips. INR 500,000 was given budget to formulate a 3 month strategy plan. This includes budget planning and strategy around each media.
Case Study - Ovulation Strips Paid Trial using Digital Media
- 1. OVULATION STRIPS U PILL PAID TRIALS USING DIGITAL Group-16 Ankit Ahuja Ankit Kawad Vishal
- 2. MEDIA CHANNEL MIX & AUDIENCE 18-35 Men and Women Budget Breakup Aware 10% 25% 20% SEM Social Display 10% 30% E-Mail Mobile 5% Video Objective Customer Education Paid Trials and feedback Aware (Hesitant) Unaware
- 3. CTR SOCIAL No Of People who saw the ad #INeedToKnow Facebook App Blogging Daily Budget cap Online PR Twitter Promoted Tweet FB Ads Indians>Males & Females >Event Wedding > 18-35 > Youtube Promoted Videos Customer Education Sales & Feedback Sales Engagements Comments Shares Likes Tagging Retention
- 4. 1 SEM Ovulation Strips Best Days to Make a Baby Fertile Period How to Conceive i-Sure Why am I not getting pregnant How to get pregnant Signs of Ovulation Customer Education 2 Sales CTR No Of Searches Retention
- 5. MOBILE Mobile App CPD Tutorial Videos CPI Calendars FAQs CPS Myths Push Notifications for Calendar Alerts Ask an Expert Order from Phone Feedback Feedback Expert Enquiries
- 6. DISPLAY Femina Cosmopolitan Rediff Indiatimes GQMen MensXp.com CTR No Of Impressions
- 7. E-MAIL A I Myths & FAQs Tips & Tricks Drive App Downloads Concept of the Product Creating buzz for registration Modern Hospitals Matrimonial Sites Femina & Cosmo Registered Users D A Ltd Period Trial Offer Video links Call to connect to an Expert Call for Purchase Remarketing CTO Unsubscribe Bounce
- 8. THANK YOU
Editor's Notes
- 2- 3 Ahuja
- Display & EMAIL Vishal
- Mobile - KAwad