Millennial travelers mobile shopping booking behavior (Google)
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Millennials are more likely than older travelers to shop for flights and hotels using their smartphones. They are comfortable planning entire trips on smartphones, with about two-thirds saying they can plan a trip entirely on a smartphone compared to one-third of older travelers. Millennials also have more confidence in finding complete flight and hotel information on smartphones versus desktop computers. They are more likely than older travelers to purchase flights and book hotels on smartphones after initially shopping on them.
Millennial travelers mobile shopping booking behavior (Google)
- 1. Millennial Travelers: Mobile shopping and booking behavior TRAVEL SHOPPING ON THE GO Millennials are more likely to shop for 鍖ights and hotels on a smartphone. MOBILE TRAVEL PLANNING Millennials are comfortable planning and booking trips on a smartphone. MORE TRUST IN MOBILE Millennials have con鍖dence in 鍖ight and hotel information found on smartphones. of millennial travelers say theyve used a smartphone to shop for flights while only 25% of people over 35 years old said the same.1 of millennial travelers say theyve used a smartphone to shop for hotels while only 19% of people over 35 years old said the same.1 FROM LOOKING TO BOOKING Millennials often purchase on a smartphone after shopping on the same device. 41% 27% Only 43% of travelers over the age of 35 are confident they can find all the same flight and hotel information whether searching on a mobile device or a desktop computer.1 of millennial travelers say they typically purchase a flight on a smartphone after shopping on one, while 44% of those who are 35+ say the same.2 59% of millennial travelers are confident they can find all the same flight and hotel information whether searching on a mobile device or a desktop computer.1 66% of millennial travelers say they typically book a hotel room on a smartphone after shopping on one, while 42% of those who are 35+ say the same.3 64% thinkwithgoogle.com About 2/3 of younger travelers are comfortable planning an entire trip on a smartphone... ...compared to about 1/3 of travelers 35 and older.1 Google/Phocuswright, Leisure Traveler Study base: U.S. leisure travelers 18-34 year olds n=296, 35-65+ n=634, October 2015. Google/Phocuswright, Leisure Traveler Study base: U.S. leisure travelers 18-34 year olds n=120, 35-65+ year olds n=155, October 2015. Google/Phocuswright, Leisure Traveler Study base: U.S. leisure travelers 18-34 year olds n=80, 35-65+ year olds n=122, October 2015. SOURCING 1 2 3