ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo

MISSION presentation 2013

?
?
Amy Schrier
Amy Schrier

This document describes Mission.tv, a digital platform focused on social action, volunteer travel, and making a positive impact. It aims to connect socially-minded millennials with volunteer opportunities and ways to fund social projects through crowdfunding. The founder spotted a trend in millennial interest in these areas. The platform will feature content, allow users to find and book volunteer experiences, and help users raise money for their own projects. It provides examples of users and outlines plans for growth, including developing strategic partnerships, expanding content, and launching a crowdfunding and volunteer trip booking feature. The founders believe Mission will succeed by addressing a large market opportunity and having an experienced founding team and advisors.

1 of 18
A digital platform about making a difference in the world. see the planet, change the world MISSION.tv
WHAT IS MISSION? A digital and mobile platform about social action and travel for a purpose, in response to surging Millennial interest in... global travel social entrepreneurship volunteer travel philanthropy volunteering action sports social action see the planet, change the world MISSION.tv
WHO IS AMY AND WHY DOES SHE CARE? Trend-?spotter + Media Entrepreneur + Amy picked up on the trend of interest in outdoor recreation and adventure travel in the mid 1990s, and turned it into the successful media company BLUE. + Grew BLUE from $14,000 credit card debt to multi-million dollar business through bootstrapping + vision. + Winner, Folio: Best Travel Editorial, Folio: Best Overall Designed Amy Schrier MISSION founder Magazine, ASME Best Covers of the Past 40 Years, among others. + Highly successful selling advertising (Patagonia to Prada, Microsoft to Volkswagen). + Now the tide has turned from adventure travel to social action, Amy¡¯s focus is MISSION. Traveler + Volunteer + Visited more than 40 countries. + Volunteer in Kenya, Maasai School, 2010. + Surf Outreach, Bangladesh, 2011. + Lean Start-Up Machine scholarship winner. + Feast Fellow. + Winner, Pitch PR Womens Entrepreneurs Award. + Huf?ngton Post blogger.
WHAT IS THE MARKET OPPORTUNITY? ¡°The Rise of the Fix-the-World on your own generation.¡± ¡ª NYT ¡°The rise of the ?x the world on your own generation.¡± 100 million+ views #OccupySandy attracts 50,000 volunteers GLOBAL CITIZEN attracts 60,000 changemakers to Central Park
WHO IS THE TARGET? Globally-minded, social action oriented Millennials. Millennials + ages 15-?35 CORE USERS college-?age Millennials ¡°I just want to make young Gen X a positive difference in the world¡± 1.7B Millennials Globally Market Size est.: 79 million in US 100 million global 54% college educated 75% engage in Social Media Millennials 93% gave time/money to a cause ASPIRATIONAL ¡°Maybe one day I would do that¡± EARLY ADOPTERS Volunteer Travelers 1.6 million Sources: ¡°The 8095 Exchange: Millennials, Their Actions Surrounding Brands, and the dynamics of Reverberation¡±. Edelman/StrategyOne, October 2010 ¡°Millennials: Con?dent, Open to Change¡±. PEW Research Center, February 2010 ¡°Millennial Donors Report 2011¡±. Acvieve and Johnson Grossnickle Associates, May 2011.
WHO IS THE MISSION USER? USA... MISSION users we know Scott, age 26 , NYU student, Brittany, age 24, ad exec, studied abroad in Ghana, now volunteers to jog with homeless. applying to Peace Corps Elizabeth, age 20, NYU student, Nick, age 29, entrepreneur, traveled to Ghana to study abroad worked in micro-?nance in Indonesia. and volunteer. MISSION goes global... new Facebook fans Fatima Frances Punjab Univ. Pakistan recent college grad Argentina Sabbir Eric recent college grad recent college grad Bangladesh Cameroon
HOW WILL THEY ENGAGE WITH MISSION? MISSION Is a HUB surrounding SOCIAL ACTION + TRAVEL WITH A PURPOSE 1 Watching/engaging with content 2 Finding + booking volunteer experiences 3 Raising money for their trips + projects thru Crowdfunding
WHAT IS THE CUSTOMER ACQUISITION STRATEGY? SOCIAL MEDIA: STRATEGIC PARTNERSHIPS: (both currently under discussion) NONPROFITS + VOLUNTEER TRAVEL COMPANIES:
6-MONTH GROWTH PLAN 50,000 BY MONTH 6: 40,000 UV 30,000 20,000 10,000 UV/Site Facebook fans Twitter followers 1 2 3 4 5 6 MONTHS > During Test Phase, 90% site traf?c driven from Facebook
WHO IS THE COMPETITION? CROWDFUNDING CONTENT TRAVEL 6,100,000 UV 915,000 UV 28,000 UV 4,500,000 U/V see the planet, change the world MISSION.tv IS A HYBRID OF CONTENT, TRAVEL PLANNING AND CROWDFUNDING.
PROGRESS TO DATE Live Website Avg Time on Site: 2:59 min Avg. Time on Site (via Facebook): 6.00 min Bootstrapping Cash cost of website: $465.00 (all tech, content, design) Content 150+ items of content 100+ videos 20+ blogs, 20+ articles/trip reviews, 10+ photo essays DIALOGUE WITH 10 POTENTIAL ADVERTISERS
NEXT STEP FIND YOUR MISSION see the planet, change the world go MISSION.tv search A volunteer trip finder FIND YOUR MISSION Search volunteer trips by continent, cause, cost and time commitment. the world, cause, budget and time available. where cause OTHER education AIDS water habitat women disaster wildlife cost > $500 $500 - $1000 $1000 - $5000 $5000 + Basic Listings (1 Paragraph) Are Free, time Enhanced Listings (5 Paragraphs, Photos, Video) Are Paid >2 weeks 2-4 weeks 1-6 months 6 months+ FEATURED TRIP :: KENYA Volunteer in a Maasai School OTHER Volunteering in a Maasai school is an amazing experience. The Maasai > $500 $500 - $1000 $1000 - $5000 $50 are one of the most traditional tribal cultures in Africa, and are also experiencing severe shortage of teachers in their local schools. In some INTERNATIONAL VOLUNTEER of the schools, there are only a handful of teachers teaching a student HEADQUARTERS GET population of over 500. It is also common for children to walk excep- Auckland, New Zealand INFO tionally long distances to school, often for hours at a time. SOUTH AFRICA OTHER Sur?ng Outreach > $500 $500 - $1000 $1000 - $5000 $5000 This sur?ng project mainly aims at getting children off the streets and giving them something fun and rewarding to do to occupy their time. Most of these children see sur?ng as something out of reach as they SURFING VOLUNTEER TRIPS can barely afford food to eat, let alone a surfboard and a wet suit. The Honolulu, Hawaii GET main aim of the program is not to make them become the best surfers INFO in the world but to give them stability, get them focused on going to school through positive support and to get them off the streets. PERU Medical Placement > $500 $500 - $1000 $1000 - $5000 $5000 Healthcare can be both very expensive and hard to access for poor and less privileged Peruvians who often struggle to make ¡®ends meet¡¯ let alone pay for health care. Poverty creates a large barrier to the acquisition of healthcare in general, but in a country where a large percentage of the MEDICAL VOLUNTEERS population are struggling to make ¡®ends meet¡¯ on a daily basis, this effect GET New York, New York INFO is accentuated. The Peruvian Government has authorized our program to place medical students and professionals in their clinics and hospitals.
THE FUTURE FUND MY MISSION see the planet, change the world MISSION.tv search go Crowdfunding for social action projects and volunteer travel. FUND MY MISSION START YOUR PROJECT Crowdfund social action projects and volunteer travel. Build a Medical Clinic Arusha, Tanzania 52 backers $5,188 pledged of $18,000 goal 15 days to go FUND THIS MISSION TEAM: PROJECT: We are both medical students who have spent time volunteering in Arusha, Tanzania. The area has great need for medical facilities, and we are connected to a international NGO that has the skills and experience to bring this new facility to Arusha, we hope to realize this plan in Spring 2014. Annika Smith Ellen Wilson BROWSE AREAS OF THE WORLD: BROWSE PROJECTS OTHER BY CAUSE: education AIDS water habitat women disaster wildlife
$$$$$$$$$$$$$$$ HOW DOES THIS TRANSLATE INTO REVENUE? $$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$ 1 Enhanced listings/ volunteer trip finder 2 Crowdfunding commissions, 5% 3 Advertising/ sponsorship 4 Travel transaction fees
WHY WILL MISSION SUCCEED? Team Christa Skinner Brian Sampson Developed software solutions, currently Creative Director, managing assets and tracking sales of Award-winning creative force Rachel Hiles Gregg Murphy Director of Content, MBA with 10 yrs exp in ?nance, digital + Editor Tricycle, Global Traveler entertainment. Paul Sullivan Taylor Conroy VP, Prod Development Social Entrepreneur-at-Large, 10+ years managing digital platforms Philanthropreneur, Founder Pocket Change Heroes. Esin Seitomer Greg Smitherman Interim CFO, CEO-level experience, delivered Dir. Programming more than $1.6 billion in investor returns. Visual Basic, C, C++, Javascript, Html Advisors Michael Crooke Deanna Brown former CEO: Patagonia, Steve Case¡¯s CEO Federated Media, industry Revolution, Prana, Consultant for High leader in lifestyle media Growth Businesses
FINANCIALS FOR $300K RAISE 6 Months Operating, goals: Key Expenditures Collaborative Workspace $9,000 see the planet, change the world MISSION.tv
PROJECTIONS FOR THE FUTURE 2017 5 years from now: + MISSION is the leading global social action + travel for a purpose platform for web and mobile. + 2.5 million unique visitors + $40 million+ annual revenues in ?fth year. + Potential for original MISSION programming.
SPECIFIC ASKS FOR THE FUTURE Identifying relevant investors Strategic Sponsorship Partners (relevant brands TOMS Shoes, NIKE, GAP) Strategic Partnerships to bring in audience (Huff Post, AOL, Other Ideas) Networking to identify strong team

More Related Content

MISSION presentation 2013

  • 1. A digital platform about making a difference in the world. see the planet, change the world MISSION.tv
  • 2. WHAT IS MISSION? A digital and mobile platform about social action and travel for a purpose, in response to surging Millennial interest in... global travel social entrepreneurship volunteer travel philanthropy volunteering action sports social action see the planet, change the world MISSION.tv
  • 3. WHO IS AMY AND WHY DOES SHE CARE? Trend-?spotter + Media Entrepreneur + Amy picked up on the trend of interest in outdoor recreation and adventure travel in the mid 1990s, and turned it into the successful media company BLUE. + Grew BLUE from $14,000 credit card debt to multi-million dollar business through bootstrapping + vision. + Winner, Folio: Best Travel Editorial, Folio: Best Overall Designed Amy Schrier MISSION founder Magazine, ASME Best Covers of the Past 40 Years, among others. + Highly successful selling advertising (Patagonia to Prada, Microsoft to Volkswagen). + Now the tide has turned from adventure travel to social action, Amy¡¯s focus is MISSION. Traveler + Volunteer + Visited more than 40 countries. + Volunteer in Kenya, Maasai School, 2010. + Surf Outreach, Bangladesh, 2011. + Lean Start-Up Machine scholarship winner. + Feast Fellow. + Winner, Pitch PR Womens Entrepreneurs Award. + Huf?ngton Post blogger.
  • 4. WHAT IS THE MARKET OPPORTUNITY? ¡°The Rise of the Fix-the-World on your own generation.¡± ¡ª NYT ¡°The rise of the ?x the world on your own generation.¡± 100 million+ views #OccupySandy attracts 50,000 volunteers GLOBAL CITIZEN attracts 60,000 changemakers to Central Park
  • 5. WHO IS THE TARGET? Globally-minded, social action oriented Millennials. Millennials + ages 15-?35 CORE USERS college-?age Millennials ¡°I just want to make young Gen X a positive difference in the world¡± 1.7B Millennials Globally Market Size est.: 79 million in US 100 million global 54% college educated 75% engage in Social Media Millennials 93% gave time/money to a cause ASPIRATIONAL ¡°Maybe one day I would do that¡± EARLY ADOPTERS Volunteer Travelers 1.6 million Sources: ¡°The 8095 Exchange: Millennials, Their Actions Surrounding Brands, and the dynamics of Reverberation¡±. Edelman/StrategyOne, October 2010 ¡°Millennials: Con?dent, Open to Change¡±. PEW Research Center, February 2010 ¡°Millennial Donors Report 2011¡±. Acvieve and Johnson Grossnickle Associates, May 2011.
  • 6. WHO IS THE MISSION USER? USA... MISSION users we know Scott, age 26 , NYU student, Brittany, age 24, ad exec, studied abroad in Ghana, now volunteers to jog with homeless. applying to Peace Corps Elizabeth, age 20, NYU student, Nick, age 29, entrepreneur, traveled to Ghana to study abroad worked in micro-?nance in Indonesia. and volunteer. MISSION goes global... new Facebook fans Fatima Frances Punjab Univ. Pakistan recent college grad Argentina Sabbir Eric recent college grad recent college grad Bangladesh Cameroon
  • 7. HOW WILL THEY ENGAGE WITH MISSION? MISSION Is a HUB surrounding SOCIAL ACTION + TRAVEL WITH A PURPOSE 1 Watching/engaging with content 2 Finding + booking volunteer experiences 3 Raising money for their trips + projects thru Crowdfunding
  • 8. WHAT IS THE CUSTOMER ACQUISITION STRATEGY? SOCIAL MEDIA: STRATEGIC PARTNERSHIPS: (both currently under discussion) NONPROFITS + VOLUNTEER TRAVEL COMPANIES:
  • 9. 6-MONTH GROWTH PLAN 50,000 BY MONTH 6: 40,000 UV 30,000 20,000 10,000 UV/Site Facebook fans Twitter followers 1 2 3 4 5 6 MONTHS > During Test Phase, 90% site traf?c driven from Facebook
  • 10. WHO IS THE COMPETITION? CROWDFUNDING CONTENT TRAVEL 6,100,000 UV 915,000 UV 28,000 UV 4,500,000 U/V see the planet, change the world MISSION.tv IS A HYBRID OF CONTENT, TRAVEL PLANNING AND CROWDFUNDING.
  • 11. PROGRESS TO DATE Live Website Avg Time on Site: 2:59 min Avg. Time on Site (via Facebook): 6.00 min Bootstrapping Cash cost of website: $465.00 (all tech, content, design) Content 150+ items of content 100+ videos 20+ blogs, 20+ articles/trip reviews, 10+ photo essays DIALOGUE WITH 10 POTENTIAL ADVERTISERS
  • 12. NEXT STEP FIND YOUR MISSION see the planet, change the world go MISSION.tv search A volunteer trip finder FIND YOUR MISSION Search volunteer trips by continent, cause, cost and time commitment. the world, cause, budget and time available. where cause OTHER education AIDS water habitat women disaster wildlife cost > $500 $500 - $1000 $1000 - $5000 $5000 + Basic Listings (1 Paragraph) Are Free, time Enhanced Listings (5 Paragraphs, Photos, Video) Are Paid >2 weeks 2-4 weeks 1-6 months 6 months+ FEATURED TRIP :: KENYA Volunteer in a Maasai School OTHER Volunteering in a Maasai school is an amazing experience. The Maasai > $500 $500 - $1000 $1000 - $5000 $50 are one of the most traditional tribal cultures in Africa, and are also experiencing severe shortage of teachers in their local schools. In some INTERNATIONAL VOLUNTEER of the schools, there are only a handful of teachers teaching a student HEADQUARTERS GET population of over 500. It is also common for children to walk excep- Auckland, New Zealand INFO tionally long distances to school, often for hours at a time. SOUTH AFRICA OTHER Sur?ng Outreach > $500 $500 - $1000 $1000 - $5000 $5000 This sur?ng project mainly aims at getting children off the streets and giving them something fun and rewarding to do to occupy their time. Most of these children see sur?ng as something out of reach as they SURFING VOLUNTEER TRIPS can barely afford food to eat, let alone a surfboard and a wet suit. The Honolulu, Hawaii GET main aim of the program is not to make them become the best surfers INFO in the world but to give them stability, get them focused on going to school through positive support and to get them off the streets. PERU Medical Placement > $500 $500 - $1000 $1000 - $5000 $5000 Healthcare can be both very expensive and hard to access for poor and less privileged Peruvians who often struggle to make ¡®ends meet¡¯ let alone pay for health care. Poverty creates a large barrier to the acquisition of healthcare in general, but in a country where a large percentage of the MEDICAL VOLUNTEERS population are struggling to make ¡®ends meet¡¯ on a daily basis, this effect GET New York, New York INFO is accentuated. The Peruvian Government has authorized our program to place medical students and professionals in their clinics and hospitals.
  • 13. THE FUTURE FUND MY MISSION see the planet, change the world MISSION.tv search go Crowdfunding for social action projects and volunteer travel. FUND MY MISSION START YOUR PROJECT Crowdfund social action projects and volunteer travel. Build a Medical Clinic Arusha, Tanzania 52 backers $5,188 pledged of $18,000 goal 15 days to go FUND THIS MISSION TEAM: PROJECT: We are both medical students who have spent time volunteering in Arusha, Tanzania. The area has great need for medical facilities, and we are connected to a international NGO that has the skills and experience to bring this new facility to Arusha, we hope to realize this plan in Spring 2014. Annika Smith Ellen Wilson BROWSE AREAS OF THE WORLD: BROWSE PROJECTS OTHER BY CAUSE: education AIDS water habitat women disaster wildlife
  • 14. $$$$$$$$$$$$$$$ HOW DOES THIS TRANSLATE INTO REVENUE? $$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$ 1 Enhanced listings/ volunteer trip finder 2 Crowdfunding commissions, 5% 3 Advertising/ sponsorship 4 Travel transaction fees
  • 15. WHY WILL MISSION SUCCEED? Team Christa Skinner Brian Sampson Developed software solutions, currently Creative Director, managing assets and tracking sales of Award-winning creative force Rachel Hiles Gregg Murphy Director of Content, MBA with 10 yrs exp in ?nance, digital + Editor Tricycle, Global Traveler entertainment. Paul Sullivan Taylor Conroy VP, Prod Development Social Entrepreneur-at-Large, 10+ years managing digital platforms Philanthropreneur, Founder Pocket Change Heroes. Esin Seitomer Greg Smitherman Interim CFO, CEO-level experience, delivered Dir. Programming more than $1.6 billion in investor returns. Visual Basic, C, C++, Javascript, Html Advisors Michael Crooke Deanna Brown former CEO: Patagonia, Steve Case¡¯s CEO Federated Media, industry Revolution, Prana, Consultant for High leader in lifestyle media Growth Businesses
  • 16. FINANCIALS FOR $300K RAISE 6 Months Operating, goals: Key Expenditures Collaborative Workspace $9,000 see the planet, change the world MISSION.tv
  • 17. PROJECTIONS FOR THE FUTURE 2017 5 years from now: + MISSION is the leading global social action + travel for a purpose platform for web and mobile. + 2.5 million unique visitors + $40 million+ annual revenues in ?fth year. + Potential for original MISSION programming.
  • 18. SPECIFIC ASKS FOR THE FUTURE Identifying relevant investors Strategic Sponsorship Partners (relevant brands TOMS Shoes, NIKE, GAP) Strategic Partnerships to bring in audience (Huff Post, AOL, Other Ideas) Networking to identify strong team