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Mkt Analytics presentation.pdf

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This document analyzes consumer perceptions of the Dhaka Metro Rail system in Bangladesh through surveys and literature review. It finds that the metro rail has become a popular transportation option due to its reliability and punctuality in providing consistent, timely service. The metro rail also offers increased accessibility and convenience by locating stations strategically in densely populated areas. Passenger perceptions are influenced by factors like service quality, safety, accessibility, affordability and environmental impact. Addressing these factors is essential for the metro rail's success in contributing to sustainable development in Dhaka city.

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CONSUMER/PASSENGER PERCEPTION OF METRO RAIL SERVICES IN DHAKA: AN IN-DEPTH ANALYSIS TASRIF ENAM TONMOY, 2125171015
Introduction "Dhaka Metro Rail, a vital addition to the city's transportation infrastructure, aims to address urban challenges. This presentation explores factors influencing passenger perceptions, essential for its success and city development."
Surveys and Data collection about Metro Rail About the consumer type and how often they use metro rail, we asked about 80 to 100 people near Mirpur area. So here are the results
How often people use metro rail for transport. The frequency of people using the Dhaka Metro Rail varies based on individual commuting needs, but overall, it has become a popular and increasingly essential mode of transportation for many residents of Dhaka
Literature Review: Factors Influencing Consumer Perception of Metro Rail Services in Dhaka Service Quality: Safety and Security: Accessibility and Convenience: Affordability and Pricing: Environmental Impact: Crowding and Comfort: Aesthetics and Ambiance:
Consumer perception about reliability of DMTCL Reliability and Punctuality: The Dhaka Metro Rail is known for its reliability and punctuality. Commuters can count on consistent and timely service, reducing wait times and offering a dependable mode of transportation. This reliability and punctuality contribute to the overall efficiency of the metro system in Dhaka, making it a preferred choice for daily commuting.
Opinion of consumers about different accessibilities Accessibility & Convenience: The Dhaka Metro Rail offers increased accessibility and convenience to commuters in the city. Its stations are strategically located to serve densely populated areas, making it easily accessible for a broad range of residents.
Conclusion In conclusion, passenger perceptions of Dhaka's metro rail service play a pivotal role in its success. Addressing factors such as service quality, safety, accessibility, and affordability is key to enhancing the system's acceptance and contributing to Dhaka's sustainable urban development.
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Mkt Analytics presentation.pdf

  • 1. CONSUMER/PASSENGER PERCEPTION OF METRO RAIL SERVICES IN DHAKA: AN IN-DEPTH ANALYSIS TASRIF ENAM TONMOY, 2125171015
  • 2. Introduction "Dhaka Metro Rail, a vital addition to the city's transportation infrastructure, aims to address urban challenges. This presentation explores factors influencing passenger perceptions, essential for its success and city development."
  • 3. Surveys and Data collection about Metro Rail About the consumer type and how often they use metro rail, we asked about 80 to 100 people near Mirpur area. So here are the results
  • 4. How often people use metro rail for transport. The frequency of people using the Dhaka Metro Rail varies based on individual commuting needs, but overall, it has become a popular and increasingly essential mode of transportation for many residents of Dhaka
  • 5. Literature Review: Factors Influencing Consumer Perception of Metro Rail Services in Dhaka Service Quality: Safety and Security: Accessibility and Convenience: Affordability and Pricing: Environmental Impact: Crowding and Comfort: Aesthetics and Ambiance:
  • 6. Consumer perception about reliability of DMTCL Reliability and Punctuality: The Dhaka Metro Rail is known for its reliability and punctuality. Commuters can count on consistent and timely service, reducing wait times and offering a dependable mode of transportation. This reliability and punctuality contribute to the overall efficiency of the metro system in Dhaka, making it a preferred choice for daily commuting.
  • 7. Opinion of consumers about different accessibilities Accessibility & Convenience: The Dhaka Metro Rail offers increased accessibility and convenience to commuters in the city. Its stations are strategically located to serve densely populated areas, making it easily accessible for a broad range of residents.
  • 8. Conclusion In conclusion, passenger perceptions of Dhaka's metro rail service play a pivotal role in its success. Addressing factors such as service quality, safety, accessibility, and affordability is key to enhancing the system's acceptance and contributing to Dhaka's sustainable urban development.