Mobile health impetus of mobile communication 20121116
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The document discusses how mobile communication can improve healthcare. It describes how smartphones are ubiquitous, multi-purpose devices that allow constant connectivity. The DT Consumer Health approach involves selling health monitoring devices through DT sales channels and developing partner and own applications. Key to success is changing behavior and making health a lifestyle by offering personal value, services over products, and an integrated system centered on the patient with convenience, goals, feedback and social support.
Mobile health impetus of mobile communication 20121116
- 1. MEDICA Health IT Forum 2012 Why mobile communication in healthcare makes a difference Sandra Hoyer Vice President Consumer Health Düsseldorf, 16.11.2012 Confidential 15.11.2012 1
- 2. Why mobile Communication & Smartphones introduscing a New Area Ubiquity of mobile phones Multi Purpose Devices Always connected & close to hand WIFI Bluetooth Camera/Lens Mircophone Compass Intimate connection with the mobile phone GPS Accerlerometer Light Health – VitaScore. Project Status Redesign. Confidential 16.11.2012 2
- 3. Tracking Health Information and encouraging physical activity in a smart way. Health – VitaScore. Project Status Redesign. Confidential 16.11.2012 3
- 4. DT Consumer Health Approach . Strategy and target picture. Hardware Layer Hardware Portfolio Sales of attractive mHealth devices Distribution Modell via DT sales channels. Bundling with mobile products Application Layer Application Layer Partnering and own products Portals and mobile apps offerings in cooperation with partners for several mobile and online use cases VitaScore Data Layer Core Business DT core business: Personal Health Cloud solution for consumers to integrate and manage all your health and fitness data = DTAG VitaScore (Draft of Entry Icon) Confidential 15.11.2012 4
- 5. mHealth for consumers - how to change the game and make a difference. Turn health into lifestyle and fun Offer services not only products Generate personal value to the customer Confidential
- 6. Besides technical solution changing behavior is the main challenge to create a successful solution Health – VitaScore. Project Status Redesign. Confidential 15.11.2012 6
- 7. Example for diabetes . The Patient centered in an integrated easy to use system. Key Elements Konzept Health insurer  Convenience Portals and apps Self-Monitoring  Individual Goal setting  „Baby Steps“ Permission for approval  Interactivity/Feedback Measurement  Mobility Diabetes advisor  Real Life  Social Community Feedbackloop  Fun  Incentives Relatives/ friends  Integrated concept Connectable HW Server Portal Datenfluss Data flow Confidential 7 11/15/2012