6. Similar to the 150-year-old game letterboxing, which uses clues and references to landmarks embedded in stories/li> First documented placement of a GPS-located cache took place on May 3, 2000 in Beavercreek, Oregon
7. Originally called GPS stash hunt or GPS stashing due to negative connotation of stash was soon changed to GeocachingThe Caches Typical cache is a waterproof container (varying in size) with log book and pen/pencil inside
8. Typical "treasures not high in $$ value - aside from logbook, common contents are unusual coins or currency, small toys, ornamental buttons, CDs, or books
9. Larger caches include toys or trinkets of little value that are exchanged by scavengers called geoswag
10. Cache sizes range from containers as small as the tip of little finger ("nanos") to five-gallon buckets or even larger containers
12. As of April 19, 2010 there are 1,040,726 active caches and an estimated 3-4 million geocachers worldwide. In the last 30 days, there have been 4,384,065 new logs submitted.The Caches
14. The Hunt for a Cache: Way #1INTERACTLOG ONTO GEOCACHING.COM NOWTraditionalEnter your postal code and click "search on geocaching.comChoose any geocache from the list and click on its name.Enter the coordinates of the geocache into your GPS Device.Use your GPS device to assist you in finding the hidden geocacheSign the logbook and return the geocache to its original locationShare your geocaching stories and photos online
15. The Hunt for a Cache: Way #2INTERACTINSTALL GEOCACHING IPHONE APPiPhone Mobile ApplicationDownload Geocaching application from App Store (free or paid)Browse list of geocaches near your current locationSelect a cache to seek then details given about difficulty, terrain, size, direction and miles awayInteractive live map showing current location & cache location and compass are provided to help find cacheWhen close to cache Found It! button appears & logged on geocaching.comaccountShare your geocaching stories and photos online
16. The Hunt for a Cache: Way #2iPhone Mobile Application Search by current location, address or GC code
17. Filter your hides and finds from the Geocaching.com search results
18. Access geocache details, including description, photo gallery, attributes, recent logs, hint and inventory
19. Look up trackable item details, including item goals, while on the trail
20. Save geocache listings, including maps and photos, for quick retrieval and offline use
31. Logs rot/unreadable so promote online logging with promo codesBrand Application: State FarmThe Truth PursuitWhy Its SmartInsider secrets are exposed while allowing consumers to interact with the campaign in a unique way How Its Done A tech-savvy scavenger hunt has Young Adults looking for State Farm branded tokensPartnership: Ford MotorsPlacement: Salt Lake City, UT; Portland, OR; Pittsburgh, PA; Orlando, FA; San Antonio, TX; Bakersfield, CA; Minneapolis, MN; Nashville, TN; Wichita, KS; Hartford, CTPrice: $348,000
33. What is a QR Code?Created by Japanese corporation Denso-Wave in 1994Two-dimensional bar codes that can contain alphanumeric text QR = Quick ResponsePurpose: to allow content to be decoded at a high speedOften feature URLs that direct users to sites where they can learn about an object or place (mobile tagging)Decoding software on tools such as camera phones interprets the codesCodes can provide a variety of types of information and can be placed in an assortment of locations
34. Where are QR Codes Placed?Codes found on product labels, billboards, and buildingsCan provide tracking information for products in industry, routing data on a mailing label, or contact information on a business cardThe small code pattern can be hidden or integrated into an esthetically attractive image in newspapers, magazines, or clothing
35. How are QR Codes Used in Advertising?Can add them to any print advertising, flyers, posters, invites, TV ads etc containing:product detailscontact detailsoffer detailsevent detailscompetition detailsa couponTwitter, Facebook, MySpace IDsa link to a YouTube video
39. QR Code Information StorageQR Code data capacityNumeric only Max. 7,089 charactersAlphanumeric Max. 4,296 charactersBinary (8 bits) Max. 2,953 bytesKanji/Kana Max. 1,817 charactersError correction capacityLevel L 7% of codewords can be restored.Level M 15% of codewords can be restored.Level Q 25% of codewords can be restored.Level H 30% of codewords can be restored.QR codes use the ReedSolomon error correction, see example below:
41. Research QuestionDo you believe QR codes are a technological fad, or an innovation that will likely stay around for years to come? Please provide a brief explanation and article(s) supporting your opinion.
